The Brands On Brands Podcast

Steve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him "the real life Wizard of Oz," acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making T...

So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there's a six-step process called P.U.L.L. M.E. that's essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process. In this mini-episode (minisode,...

Today we learn what it means to be a more human brand, make connections with customers one-to-one, and how the marketing rebellion has changed what it takes to be a brand to this next generation of customers. Today our guest is an internationally acclaimed keynote speaker, Mark Schaefer. Mark is an author and strategy consultant for marketing. I have read several of his books, including his most r...