The Brands On Brands Podcast

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with "bulletproofing" your business—essentially...

Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon's interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he's come with the show, how he's branched out, and what are the most valuable lessons he's taken away from it so far. He also discusses how having your own podcast just might be the most powerfu...

In his interview with Brandon earlier this week (episode #050), sales expert Oren Klaff laid out why every entrepreneur and salesman needs their own "Winter is Coming"— Game of Thrones fans may know what he's talking about. Essentially, you need to impress to your customer that a certain scenario or problem is inevitable, and that your product or service is the solution they need for when the time...

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for "selling without selling"—that is to say, successfully pitching a customer on a product or service without them feeling like they're being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Thi...

Once you have the topical and technical aspects of your podcast taken care of, how do you get the word out? How do you make both your show and yourself known quantities? If you want people to listen to your show, it absolutely helps for people to know who you are and what you can speak confidently about. Thankfully networking, Apple Podcasts categorization and simply being a guest can go a long wa...

Brandon's at a podcast conference this week—Podcast Movement in Orlando—to exchange tips with other podcasters, network with them and arrange interviews. It's in these moments that he's especially grateful for the value podcasting has brought to his life. Even if it's just a side-hustle, podcasting can give you something outside of your usual job and help get you out of any rut you may be in. More...

Mondays are when Brandon brings on accomplished and inspiring guests, and to start this week off with a bang he's invited entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters' Paradise community to help other aspiring hosts get t...

Brandon found himself coming up short on ideas this week—ironic, considering his interview with Mike Allton about blogging and minisode about writing released just a few days ago. Thankfully, he made the most of this little mental drought by dedicating this week's Freestyle Friday to sharing the process he uses to get out of a creative slump. In this episode, Brandon reveals his most tried and tru...

Whether your business is big, small, or very personal, good writing is an essential skill for success. It's possible to develop smooth, confident spoken delivery through time and practice, but writing is the perfect method for organizing and fine-tuning your thoughts. In this episode, Brandon explains the benefits that writing blog posts have in creating long term credibility. In addition, Brandon...

Mike Allton is the founder of award-winning blog and agency The Social Media Hat and a brand evangelist for Agorapulse, a social media management tool that helps people organize their content across multiple platforms. Known as "the Blogging Brute"—also the name of his own blog—Mike is part of 360 Marketing Squad alongside former Brands On Brands On Brands Guests Stephanie Liu (episode #008) and J...

It's the end of the week once more and for this edition of Freestyle Friday, Brandon is following up on his interview with Dorothy Illson this past Monday (check out episode 42) and focusing on Facebook: how to advertise on it, what kind of content works best for it, and why you shouldn't miss out on this valuable platform. In this episode, Brandon discusses the impact each guest has on his show,...

Are you aiming to make yourself a million dollars in a year through your startup or small business? Then what you're communicating to existing and potential customers is essential. Your brand's message needs to do more than just list what your product or service is capable of—it has to demonstrate how it can change your customer's life for the better. If you want to ensure that the message you're...

Dorothy Illson is a speaker, entrepreneur, and founder of Needle's Eye Media, an advertising management agency that helps customers get the most online visibility for their dollar. She also hosts Do Well & Do Good, a podcast where she asks other entrepreneurs how they've achieved professional and personal success while still contributing to the community. Dorothy believes financial growth is a vit...

This week's Freestyle Friday focuses on a very hot topic right now, one brought about through the era of social media: personal branding. Thanks to the intimacy of platforms like Facebook and Instagram, it's no longer necessary to structure your brand around a specific product name or even a product, but you yourself and what you have to offer, quirks and all. In this episode, Brandon takes is thr...

Lauren Davis i s an entrepreneur, local business owner, a marketer, a graphic designer, and a "brand builder" who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockCon...

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alig...

This week's Freestyle Friday focuses on how to work with others and make a good impression while you are maintaining your own personal brand. Running your own business takes a lot of time, and that time is already divvied up as you try to balance several plates at once—logistics, finance, communications and, of course, content. It's by no means an easy balancing act, so it helps to have a go-to me...

We've come to the third and final part of Brandon's Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we're going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer. In this episode, Brandon lays out five steps for going above a...

Jeff Tippett, known as "Mr. Persuasion," is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need. In this episode, Jeff explains how persuasive communication pla...

A lot of entrepreneurs drive themselves mad fretting about not having enough content at the outset, but really they have it all backwards. Building a brand, at least in the early stages, really isn't about creating content day after day. Rather it's about listening for what prospective customers are looking for, reaching out to them for input and to gauge interest, and making the most of what you...

For the next installment in Brandon's "Brand Trilogy," he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what's the best "look" for you...

John D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon's for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed...

This week's Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm's length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don't let yourself get locked out of the loop from the people who ke...

What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What's unique about your co...

Dan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald's to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Socia...