The Brands On Brands Podcast

Building an engaged email list is the difference between having a business and having a following. In this episode, we talk about list building and the role it plays in your marketing and branding. Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you...

Rick Steele is the founder and chief marketing officer of Select Blinds, an online retailer specializing in the very best in window fashion. His company was one of the very first blinds retailers to go totally cordless in their designs, and within 10 years of launching they were able to grow revenue to over $65 million. Rick is also an expert on Internet traffic and conversion rates and believes t...

The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach. For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to org...

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the "green-haired Oprah of LinkedIn," she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick i...

What are the core ingredients in building a personal brand? Where do you start? How about with content, community, and impact. Today we talk about why those three steps are so important in developing a personal brand. We also talk about how each of these steps are interconnected and feed into each other. We also cover 3 important rules: 1. Content needs a platform 2. Community needs communication...

Ai Addyson-Zhang, Ph. D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to re...

What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you. Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the...

Ross Brand is a former radio broadcaster and a "pioneer" in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the med...

"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you." "If you have a personal brand, you have to be speaking to who you were yesterday." These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth...

After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you...

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals." This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses. www.brandsonbrandsonbrands.com  

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can lea...

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools. How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the pow...

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds. In this episode, Jon discusses the in...

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand. We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take th...

This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast. One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact in...

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world....

Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting. Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment. Today I'm excited to t...

In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels. To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community o...

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in...

Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down. We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while prov...

Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts. The four steps we dive into on the show are: 1. Choosing the right content formats 2. Creating consistency that you can count on 3. Content plan creation 4. Setting goals fo...

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fa...

This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient. In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business. Every Friday, continue to go behin...

In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster.  The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you g...