The Brands On Brands Podcast

Do you want to become an authority in your market? If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster. These are the three steps on how to create social proof for your brand: Demonstrate your expertise – Create expert content with examples of work that support your message so that people believe in what you have to say. Creat...

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple ,  BrandDigital  and  The Edge: 50 Tips from Brands That Lead , has worked in marketing with a broad spectrum of consumer and corporate industries. Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Networ...

Do you have a message to share with the world? If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story. Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspecti...

Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words".  We dive into how to choose your words wisely, the intent, how...

Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space. Today we talk about the three steps to create a well positioned personal brand. They are: Know yourself - Understanding what you do best and what you do different. Know who you serve - Understanding your audience and what they need...

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the  Wall Street Journal  bestselling author of ten previous books, including  The New Rules of Marketing & PR ,  Marketing Lessons from the Grateful Dead , and  The New Rules of Sales & Service . Today we talk about his new book, Fanocracy - Turning Fans...

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are...

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key i...

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredi...

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show. Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020. Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show. This season will be talking to keynote speakers from the top marketing conference...

Jenn Herman is an author, speaker, blogger and "Instagram expert." As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn's Trends to examine how the web's biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what y...

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and bra...

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for "selling without selling"—that is to say, successfully pitching a customer on a product or service without them feeling like they're being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Thi...

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make. The Finer Details of This Episode: You don't have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off...

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve. Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark  is a marketin...

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January! Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100...

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster. In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and...

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line. You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. Th...

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy , which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com. In this episode...

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show. We also dive into the top 5 interviews that are on my "dream b...

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the "godfather of LinkedIn video," Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan's (episode 075) challenge to go live, and now he's a top voice and top video creator on LinkedIn—not t...

This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective. Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connect...

Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium. In this episode, Nicole breaks down how you can make the best case for yourself a...

It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business. We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the...

Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy's years in online marketing have taught him...