The Branding Fix

Should you plan your blog posts for the whole year… or just go with the vibes? In this episode of The Branding Fix, we’re talking about how to plan blog content in a way that gives you direction without locking you into a calendar you’ll abandon two weeks later. We break down why your blog content should start with your brand strategy, not random ideas, trends, or panic posting. That means knowing...

Making money online sounds simple until you’re actually trying to do it with a small audience. In this episode of The Branding Fix, we’re breaking down the real monetization order for bloggers and creators — especially if you’re under 1,000 followers, under 10,000 page views, or still figuring out how your content is supposed to turn into income. Because the problem isn’t usually that monetization...

How do you actually get people from Instagram over to your blog? In this episode of The Branding Fix, we’re talking about the Instagram strategy we’ve been testing to drive more traffic, clicks, and engagement using Grocers List , a DM automation tool that sends links automatically when someone comments with a trigger word. We break down how bloggers can use carousels, reels, captions, stories, an...

Do you really need to create brand-new content for every holiday, season, and trend? Not always. In this episode of The Branding Fix, we’re talking about the shift we’re making in our own content system: creating more evergreen content, then promoting it through seasonal angles. Because one blog post, podcast episode, YouTube video, or newsletter can have way more than one life. A piece of content...

In this episode of The Branding Fix , we’re answering a listener question about how we use AI for our blogs — and where we think bloggers should be careful. We talk about why we do not recommend using AI to fully write blog posts, especially if your goal is long-term growth, search visibility, and standing out in a flood of generic AI content. Instead, we break down the smarter ways bloggers can u...

Instagram, Pinterest, YouTube, and TikTok are all moving in the same direction: they want shopping to happen directly on their platforms. In this episode of The Branding Fix , we talk about how this shift is changing content strategy, reach, traffic, and monetization for creators, bloggers, and business owners. We break down why intent matters more than ever, how Instagram is becoming more search-...

Everyone says content batching is the secret to staying consistent online — but what happens when getting too far ahead starts working against you? In this episode of The Branding Fix, we’re talking about why batching months of content in advance can make your posts, videos, blogs, or newsletters feel outdated before they ever go live. We share what happened when we created way too much content ah...

Apple Podcasts is rolling out video podcasting, and it could change how creators think about podcast strategy. In this episode of The Branding Fix , we talk about what Apple adding video means for podcasters, why YouTube should not be the only place creators share video content, and how giving your audience more ways to consume your content can expand your reach. We also discuss why video does not...

In this episode of The Branding Fix , we’re talking about one of the biggest mistakes bloggers are making right now: creating more content instead of making their existing content work harder. We break down why constantly writing new posts can keep you stuck on the SEO hamster wheel, and why updating old posts, fixing orphan content, building content clusters, and improving internal links can ofte...

In this episode of The Branding Fix , we’re talking about platform ownership, rented land, and why creators need more than social media to protect their business. After hearing about a creator who was making $30,000 a month on YouTube and got demonetized overnight, we break down what it really means to build on platforms you do not own — including YouTube, Instagram, TikTok, Substack, and anywhere...

Choosing an email platform sounds simple until you realize every platform is built around a different business model. In this episode, we’re talking about Beehiiv vs Substack vs Flodesk , but this conversation is really bigger than those three platforms. It’s about understanding what you actually need your email list to do. Are you trying to build an audience directly on a newsletter platform? Are...

Q2 is where a lot of creators start second-guessing everything. In this episode, we’re unpacking what it looks like to test things in real time without perfect clarity yet. We talk about the experiments we’re running, how long we give strategies before judging them, why so many people quit in the messy middle, and how to keep going when you do not have obvious proof that something is working yet....

In this episode of The Branding Fix , we’re talking about why content creators need stronger boundaries with social media. We get into the real cost of endless scrolling, comparison, niche drama, overstimulation, and the pressure that comes from constantly consuming other people’s content while trying to create your own. We also share the specific boundaries we’re setting, the apps we’re deleting...

In this episode of The Branding Fix , we’re answering a big question: if we had to start over today with no audience, but everything we know now, what would we do differently? We talk about the platforms we’d focus on, why blogging would still be central, the importance of building an email list early, why we’d prioritize platform monetization before asking an audience to buy, and how we’d create...

In this episode of The Branding Fix , we’re asking a tough but necessary question: are you actually building a business, or are you just posting content and hoping something happens? We talk about the biggest signs creators are treating content like a hobby instead of a business, including not having a revenue plan, not thinking through traffic strategy, not tracking what works, and making decisio...

In this episode of The Branding Fix , we’re talking about the organization trap so many content creators fall into: building elaborate planning systems that look productive but actually eat up the time and energy you need to create. We share our completely different organizational styles, how one of us leaned too far into complex digital systems while the other stayed deeply analog, and how we’ve...

In this episode of The Branding Fix , we’re talking about the money wake-up call that hits so many content creators during tax season. This conversation is really about the shift from casually creating content to thinking like a business owner. We get into why you need to track your expenses, make more intentional investments, think about return on investment instead of impulse decisions, separate...

This week, we’re covering a lot. We’re talking about what’s actually changing for creators right now and how to approach Q2 with more clarity. Inside this episode, we discuss: Apple Podcasts adding video and what that means for podcast strategy why creators need more than one platform what worked for us in Q1 and what didn’t using Instagram and niche email segments to drive traffic and engagement...

We deleted 2,800 subscribers from our email list and our open rate jumped to 65%. Here's exactly how we did it, and why we'll do it again. Most people treat their email list like a trophy. We treat it like a business asset, which means cutting the dead weight on a regular schedule. In this video, we're breaking down our email list cleaning process: why ghost subscribers are quietly destroying your...

In this episode, we’re simplifying email strategy. We talk about how to stay more consistent without forcing your messaging, why themes work better than overplanning, and how to make emails feel lighter for both you and your readers. We also get into deliverability basics like fewer images, stronger onboarding, encouraging replies, and cleaning up your list so your emails have a better chance of a...

The content creator era is officially over and audiences already know it. The old playbook of curated lifestyles and hidden sales pitches? People can smell it from a mile away, and they're done with it. We're breaking down exactly why the traditional "content creator" model is dying, what documenting your business actually looks like in practice, and why we believe content is still the best way to...

Riverside vs Descript — which one should you actually use for your podcast in 2026? We answered a live question about Riverside vs Descript for podcasting and broke down exactly when to use each tool based on your show format. Our take: → Use Riverside for remote guest recording: the audio/video quality is better and file capture is more reliable when connections drop. We've lost recordings with b...

We're done with the course model, and we're documenting exactly why. The real truth about selling online courses, passive income, and what we're building instead. Everyone's selling a course. We're not. In this video, we're breaking down why the passive income myth is exhausting creators and audiences alike, and what we chose to do about it. We cover the expiration date problem with digital course...

Everyone says blogging in 2026 is dead, especially in low RPM niches. We've been doing it for 10+ years and 90% of our income still comes from ads. Here's how to monetize a blog in a "dead" niche. In this episode, we're breaking down exactly what happened, the strategy behind it, and why "dead" niches might actually be a smart place to start in 2026. Watch the video: https://youtu.be/dZv5eXcPNSE ⏱...

What if the smartest income stream isn't loud, viral, or flashy, but quiet instead? In this episode, we break down how we're using blogging as a passive income stream to replace our 9-5 jobs without selling courses, chasing trends, or faking influence. We cover how to make money blogging with ad networks, why social media should be your free traffic engine (not your business), how to pick a profit...