The Branding Fix

It is time for a Spring Clean of our content strategy. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now. It is time for a Spring Clean. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distrac...

We broke the #1 rule of content creation: never stop posting. Here is exactly what happened to our reach, our revenue, and our sanity when we ghosted the algorithm for 14 days. They say consistency is key, and if you miss a day, the algorithm punishes you. But what if the "Consistency Trap" is actually keeping you stuck? In this video, we are documenting our 2-week "pattern interrupt"—why we did i...

I posted 2x daily on Instagram for 6 weeks. The first month was explosive... and then the Instagram strategy broke. Here is the autopsy of what happened. For the first 4 weeks of 2026, our "Fix Your Brand" challenge was on fire. We drove massive reach, sent thousands of DMs, and had a high CTR on our links. The algorithm loved us. Then, we hit the "30-Day Wall." In weeks 5-6, our reach plummeted....

Social media is rented land. If you are tired of performing for an algorithm that could disappear tomorrow, it’s time to stop trying to be an influencer and start building a business you actually own. The "Influencer Model" is broken. We are documenting exactly why we trashed our old business plans to focus on "Content as Product" and long-term owned asset building (our blog). In this video, we br...

Starting a business with your best friend can either be the best decision you’ve ever made… or the fastest way to ruin a friendship. In this video, we’re getting real about what it’s actually like to build The Branding Fix together as two very different bloggers turned co-workers. We’ll walk you through the fights, the friction, and the frameworks we use to protect both the friendship and the busi...

Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time? We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they did...

2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators. Watch the video: https://youtu.be/QQohwtMrU4w In this episode, we break down: - Why AI makes YOUR authentic voice more valuable than ever - The social live shopping revolutio...

After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog. If you're feeling burnt out by the pressure to...

You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse. In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't r...

Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators. But before you get started with this challenge, let's look at the foundatio...

STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm. Watch the video: https://youtu.be/YLOU0JilfvI 🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE: https://youtu.be/M8ZPlE...

Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉 If you stare at your phone wondering "What should I post today?", you are doing it wrong. Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system. In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact f...

Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉 If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos. Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise. In this video, we are using the...

Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page. We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before...

Content creation’s dark truth? Most creators never make real money. We spent years in the wrong niche, “following our passion” while our bank accounts bled… and in this video we’re breaking down exactly what went wrong and what we’d do differently now. After 14 years of blogging and creating content, we’ve realized something nobody wants to say out loud: not everyone should be a content creator —...

Is blogging dead in 2026? We lost over 50% of our blog traffic after Google updates... and our revenue GREW by 30%. This is our 2026 update to the "Is Blogging Dead?" video we made in July 2025. We're sharing the real numbers from our blogs and honestly... the results might surprise you. Watch the video: https://youtu.be/MTY7qcc_CLM 📊 WHAT'S CHANGED: • Lost 50%+ blog traffic after Google updates...

Posts that got ZERO engagement months ago are suddenly exploding with traffic. One of our "dead" Instagram posts just hit 643,965 views - and we figured out exactly why this is happening (and how you can replicate it). Instagram is now behaving like a search engine and blog platform combined. Old posts are getting discovered through search months (even years) later. Watch the video: https://youtu....

Our social media strategy for bloggers in 2026: We're cutting 6 platforms and focusing on just 4 that actually drive blog traffic. After analyzing our data we’ll show which are the only platforms worth our time. Watch the video: https://youtu.be/nsMyLdejBv8 📊 IN THIS VIDEO: → Which 4 platforms we're keeping and which 6 we're ditching for 2026 → Why platform culture matters more than follower coun...

We're done asking our audience for money. No more memberships, no more paywalls, no more paid newsletters. For the next 18 months, we're betting everything on ad and affiliate revenue instead. If you're a content creator exhausted from chasing brand deals or asking followers to subscribe to yet another thing, this video breaks down why we think blogging and ad networks like Mediavine or Raptive mi...

After 14 years of blogging, we've tried every monetization method out there - and most of them failed spectacularly. In this video, we're pulling back the curtain on what actually worked, what was a complete waste of time, and the brutal lessons we learned the hard way. Watch the video: https://youtu.be/0znN_1sKL6o 📊 IN THIS VIDEO: - Which monetization methods generated real income vs empty promi...

After spending a full year on Substack full-time, we're sharing our completely honest experience and why we're already planning our exit strategy. From why we avoided the platform for years to our hot takes on its future, this is everything we learned about Substack as creators. Watch the video: https://youtu.be/YJaDLfSucF0 📊 IN THIS VIDEO: • Why we waited years to join Substack • Our real follow...

We're completely changing our email marketing approach and sharing exactly why. Our content creator email strategy is changing, from switching email providers to redefining our newsletter goals. We're documenting our journey toward building genuine relationships with our community instead of just chasing clicks. 🎯 What we cover: Why we switched email service providers Our new value-first email st...

Tired of creating endless social media content that gets you nowhere? We were too. For months, we burned ourselves out trying to build followers on every platform with no real strategy, posting the same content everywhere, and completely ignoring what actually works on each platform. Then we made a crucial shift: we stopped chasing followers and started focusing on driving actual blog traffic. The...

We just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving. Watch the video: https://youtu.be/u3imIZLpW6A What you'll learn: Our exact step-by-step blog refresh process How to optimize titles and meta descripti...

Struggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely. We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand al...