The Branding Business School Podcast

Text a question to Victoria! What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotio...

Text a question to Victoria! Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine.  This summer, Vic...

Text a question to Victoria! What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss s...

Text a question to Victoria! Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today’s episode covers a range of topics including, motherhood, work life balance, business growth, pre...

Text a question to Victoria! Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the pl...

Text a question to Victoria! Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book " Wh...

Text a question to Victoria! Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to br...

Text a question to Victoria! Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and custo...

Text a question to Victoria! Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform the...

Text a question to Victoria! Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the thread...

Text a question to Victoria! Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website coul...

Text a question to Victoria! Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day.  Victoria dives into how she splits her week up with days that she’s all...

Text a question to Victoria! This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertil...

Text a question to Victoria! Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publi...

Text a question to Victoria! Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing.  How do you say no without burning bridges? Victoria has got y...

Text a question to Victoria! This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers t...

Text a question to Victoria! The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enroll In this episode, Victoria shares why she created TBBS, who the course was designed for, and why taking this program can set you up for a wildly successful 2024. Tune in to find out whether The Branding Business School is r...

Text a question to Victoria! Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting an...

Text a question to Victoria! When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding...

Text a question to Victoria! Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life into their once dying brands. Understand the underlying reasons for a brand overhaul and the undeniable power of strategic desi...

Text a question to Victoria! Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the s...

Text a question to Victoria! Join Victoria as she wraps up a pivotal year on this week’s episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell operate with or without her, she shares the steps taken towards this goal, including hiring two full-time employees, Lauren and Lib...

Text a question to Victoria! In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand...

Text a question to Victoria! Get ready to dive into an engaging and informative chat with Paige Griffith, the owner and lead attorney behind The Legal Paige. Listen in as we unravel the mysteries of contracts, trademarks, and getting legally legit. This episode originally aired in August of 2022, but in celebration of The Branding Business School opening, we are featuring this popular episode with...

Text a question to Victoria! Get ready for today’s episode with confidence guru and mentor, Michele Gustafson. Imposter syndrome is something we all struggle with at times but in this conversation with Michele you will learn the tools you need to conquer these internal battles. Sharing profound insights from her bestselling book, Show Up Confident, Michele emphasizes the importance of hope, resili...