The Branding Business School Podcast

Text a question to Victoria! What if the biggest breakthroughs in your business aren't found in the milestone moments but in everything that happens in-between? This episode originally aired on The In-Between Podcast With Kassidy Lynne Social , where Victoria joined host, Kassidy Lynne, for a conversation about entrepreneurship, branding, and the difference between being liked and being chose...

Text a question to Victoria! Have you ever felt like you need to live in a big, thriving city to build a premium brand? Do you struggle with wanting to discount your services every time your business hits a slow season? Emily Bartel is the founder of West Medical Aesthetics, located in Oklahoma City, and a Sciton Luminary. She has over 13 years of experience in the aesthetics industry and has work...

Text a question to Victoria! Have you ever felt like your entire business lives in your head? Do you know you need to start outsourcing, but worry about being the bottleneck? Jessica Frigon is a Fractional COO and Strategic Operations Architect. She’s the founder of HavenOaks, a full-service operational partnership for creative women who are ready for their business to match the standard of the wo...

Text a question to Victoria! Do you dread looking at your financial statements? This conversation with Danielle Hayden might be the bit of encouragement you need to change your perspective. Danielle is the founder of Kickstart Accounting Inc. and brings 15+ years of finance experience to help six and seven-figure founders understand their numbers, feel confident making financial decisions, and bui...

Text a question to Victoria! Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She’s seen firsthand how social media has chang...

Text a question to Victoria! Have you heard all the hype about the growing fitness competition called HYROX? Or, maybe you’re not a fitness fanatic, but you are a female founder wondering if it’s possible to build a loyal community without paying for ads. Either way, you’ll enjoy this solo episode where Victoria dives deep into HYROX and how the brand has been able to scale rapidly—through social...

Text a question to Victoria! Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don’t know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal...

Text a question to Victoria! “The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.” Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you’ve only dreamed of working with...

Text a question to Victoria! Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you’ve heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple busin...

Text a question to Victoria! Do you consider yourself to be a high-performing woman? If you’re an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-certified concierge, psychiatrist, and nationally recognized expert in sports and performance psychiatry. She’s the founder of C...

Text a question to Victoria! What does it actually look like to build a standout brand… while building a life at the same time? In today’s episode, I’m doing something a little different. I’m re-airing a conversation from when I was a guest on At Home with Founders   with Jessica Frigon.  We go way beyond the highlight reel. From starting BrandWell as a scrappy side hustle… to growing it into a so...

Text a question to Victoria! In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world: 👉 Jenna Kutcher’s farewell to The Goal Digger Podcast   After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance.  👉 Amy Porterfield...

Text a question to Victoria! What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally...

Text a question to Victoria! If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly r...

Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peac...

Text a question to Victoria! Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with...

Text a question to Victoria! As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an hones...

Text a question to Victoria! Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands a...

Text a question to Victoria! If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress...

Text a question to Victoria! “One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria Marcouillier This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and...

Text a question to Victoria! “Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria Marcouillier Ever wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s...

Text a question to Victoria! “Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier  Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This epis...

Text a question to Victoria! “The goal is not balance. The goal is to be present where you're needed most.” –Victoria Marcouillier Another girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna Roads, and this episode is all about her beautiful birth story. Within this episode, Victoria is sharing all the highs and lows, from navigating...

Text a question to Victoria! “Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica Marx Scaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sit...

Text a question to Victoria! “If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strate...