The Branding Business School Podcast

Text a question to Victoria! “Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and mat...

Text a question to Victoria! “Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWe...

Text a question to Victoria! “If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture at...

Text a question to Victoria! “Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria Marcouillier What if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares fo...

Text a question to Victoria! “When you are a disruptor, there are no rules that you have to follow.” -Kelly Stumpe Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place. If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the p...

Text a question to Victoria! “It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler Jacobs Motherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certifie...

Text a question to Victoria! “When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria Marcouillier A well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you b...

Text a question to Victoria! “In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria Marcouillier Explore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design a...

Text a question to Victoria! What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an onlin...

Text a question to Victoria! Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales co...

Text a question to Victoria! Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in deci...

Text a question to Victoria! As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell.  Starting with a quick 2024 reca...

Text a question to Victoria! As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome impo...

Text a question to Victoria! Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she has built a personal brand in the Air Force, all while juggling the responsibilities of motherhood and authorship. Her story i...

Text a question to Victoria! Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to S...

Text a question to Victoria! Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victori...

Text a question to Victoria! What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal brandin...

Text a question to Victoria! What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and signif...

Text a question to Victoria! Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you&apo...

Text a question to Victoria! This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell’s sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their m...

Text a question to Victoria! Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encap...

Text a question to Victoria! Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. From the strategic pitfalls of overlooking psychological impacts in color selection to the dangers of choosing logos and fon...

Text a question to Victoria! Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and e...

Text a question to Victoria! Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Real and Raw, a business dedicated to helping women achieve metabolic health through her innovative R&R process. Learn ho...

Text a question to Victoria! Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood e...