The Brand Strategy Podcast

As business owners, we’re constantly putting ourselves out there. That means we could be met with both acceptance and rejection. This can be uncomfortable, but we can reframe our relationship with rejection in a way that we don’t fear as much. In today’s episode, I’m sharing how you can deal with rejection and grow from […] The post Episode 242: Dealing With Rejection In Your Design Business appea...

Is it hard to find balance in running a business with integrity when you’re running the race as an entrepreneur in a capitalist world? It can feel impossible to build a business with compassion in today’s society, yet it is possible to exist as a business owner in a compassionate and ethical way. In today’s […] The post Episode 241: Building A Business With Integrity In A Capitalist World with Nic...

It’s easy to hide behind your brand, whether intentional or not, but are you showing up as your whole self? You’re entitled to let the world see what you want them to see based on your own comfort level. Today I want to reintroduce myself to you. There have been parts of me that I’ve […] The post Episode 240: Showing Up As Your Whole Self In Your Brand appeared first on brand design, strategy & ed...

Finding clarity in your business when you’re still trying to figure out what that next thing for you is can feel elusive. Not having that clarify is frustrating—I get it. Recently, I’ve been feeling this way about timing, waiting for clarity, and pursuing this journey so that it fits me. In today’s episode, I’m sharing […] The post Episode 239: Waiting For Clarity In Your Business appeared first o...

My brand is making a shift and reshaping in order to reflect my personal growth. I believe that a pretty and profitable brand is valuable, but it’s more impactful when we represent who we are and put empowerment behind what we believe. In today’s episode, I’m giving you an inside look at what this means […] The post Episode 238: Reshaping Your Business To Reflect Personal Growth appeared first on...

As a designer, you’ve likely considered what shifts you’d have to make in your business to add web design as a service. Despite the fears that come with building a new skillset to offer this service, have you considered how this could impact your revenue and allow you to raise your rates? Paige Brunton joins […] The post Episode 237: How to Raise Your Rates By Adding Web Design Services To Your Br...

Is your brand simply pretty, or is it also profitable? Of course it can be both, but we want to ensure that your brand can generate the income that you need to give you and your family the quality of life you dream about. In today’s episode, we’re exploring Brand Strategy: Pretty or Profitable? Over […] The post Episode 236: Creative, is your brand pretty or profitable? appeared first on brand des...

As a business owner, you’ve probably found that you can’t run your business without a solid set of tools and platforms, but are your tools as efficient as they could be? Today I’m joined by Mac Hughes from Honeybook (the CRM that I use in my own business), who is sharing all about creating efficient […] The post Episode 235: How To Use Honeybook To Grow Your Design Business with Mac Hughes appeare...

Have you put any though into what more you could be doing in your client experience to take it a step further? Let me introduce you to one of my favorite marketing strategies for existing clients—surprise and delight marketing. By creating an up-leveled experience for your clients, you’re building lasting client relationships and creating a […] The post Episode 234: The Magic of Surprise + Delight...

If you’ve not implemented processes or systems that protect your mental health as a business owner, we’re making that shift today. After a season of burnout Danielle LaBonté decided to prioritize herself and her mental health by making adjustments to how she was running her business. In today’s episode, Danielle joins us to share her […] The post Episode 233: Building A Business That Honors Your M...

Setting boundaries in your business may not feel like a priority, but it truly is essential in building a profitable design business. When your mindset isn’t serving you and you don’t have the boundaries in place to support you, strategy will only take you so far. In today’s episode, I’m sharing how boundaries create longevity […] The post Episode 232: Using Boundaries To Grow Your Most Profitable...

Do you have big dreams for your life and business that you’re struggling to achieve? Manifestation could be an approach you haven’t considered. In today’s episode, certified mindset and success coach, Kristin Richards joins us to discuss the power of manifestation, law of vibrations, and law of attraction. She shares some valuable insight into how […] The post Episode 231: How To Use Manifestation...

Pricing is one of the most difficult things we have to do in our businesses, especially when we’re not sure what our services are worth. In today’s episode, we’re covering everything you need to know to offer value-based pricing in your business! Listen in as we cover the mistakes you’re probably making in your pricing, […] The post Episode 230: Value-Based Pricing For Designers appeared first on...

Natalie Bullen is a wealth and money mindset coach from Mobile, AL. As the owner of Unapologetic Wealth, she teaches financial empowerment, money mindset, and sales training for BIPOC women entrepreneurs so they can step into the wealth they deserve and desire. An anti-hustle and pro-abundance coach, she shuns traditional personal finance values rooted in […] The post Episode 229: How To Ask For T...

If you’ve been in business for any length of time, then it’s likely you’ve had your fair share of mishaps, missteps, and mistakes. Those failures are a normal part of life and are expected on your journey to success. In today’s episode, I’m sharing how you can reframe failure in your design business. Feeling Failure […] The post Episode 228: Reframing Failure In Your Design Business appeared first...

Are you connecting on a personal level with your existing and potential clients? You can personalize your design business even as you scale. In today’s episode, Josh Hall joins us to share how he’s used personalization to grow his design business. Listen in as he shares a few ways you can personalize your website, your […] The post Episode 227 : Using Personalization To Grow Your Design Business w...

Did you know work-free days can exist in your business? They’re actually built into my work week every single week! In today’s episode, I’m sharing why I started doing this, how you can define the success or goals you’re after, and how you can start incorporating work-free days in your business! Defining What Success Looks […] The post Episode 226: How Work-Free Days Became My Norm appeared first...

As we approach Summer, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer, we’re shifting our schedule to every other week! I’ll still be showing up and sharing high quality educational content here on […] The post Summer 2022 Teaser | The Brand Strategy Podcast appeared first on brand desi...

You’ve got the marketing messages in place, you know your ideal clients, but are you connecting with them in a way that has you consistently booking out your quarters? In today’s episode, Natalia Gaitan joins us to chat about how she consistently books out an entire quarter of design work in a matter of weeks. […] The post Episode 225: How to Book an Entire Quarter of Design Work in a Matter of We...

There could be a number of things that are keeping you from hitting six-figures in your design business, but today I’m sharing the three most common mistakes that I see designers making! If you’re ready to scale your business, hit six figures, and grow your business baby into the dream you started out with, today’s […] The post Episode 224: What’s Keeping You From Hitting Six-Figures In Your Desig...

As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. This took her away from what she loved doing – designing and wowing her clients with stellar service. So Kelli traveled down the long road […] The post Episode 223: How to elevate your client experience with a CRM with Kel...

Over the 10 years I’ve been in business, I’ve had hundreds of conversations about the time creatives are spending into their business and the amount of revenue they’re generating. Your time is a valuable resources—you need to protect it. In today’s episode, I’m sharing how you can reclaim your time in your business by building […] The post Episode 222: Building A Wildly Profitable Design Biz In Un...

Are you on the verge of burnout in your design business? I think we’ve all been there, but you can prevent it! In today’s episode Lucinda Nixon joins us to share practical ways to prevent burnout. Listen in as she shares her experience in overcommitting, coming down with shingles, and what she put in place […] The post Episode 221: Practical Ways to Prevent Burnout with Lucinda Nixon appeared firs...

While I avoided sales calls for as long as I could, I quickly realized that as I raised my rates, I was getting pushback in email communication from potential clients. That’s when I started to realize just how important sales calls were. Potential clients needed to feel that connection, trust, and importance in my time […] The post Episode 220: Nailing Your Next Sales Call appeared first on brand...

We share about brand strategy here on the podcast pretty often, but in today’s special episode we’re talking about the importance of brand imagery and the impact it can have on how your brand is perceived online. Shay Cochrane of Social Squares joins us to discuss the barriers that small businesses face with online presence […] The post Episode 219: Using Styled Stock Images to Sell More Easily wi...