The Brand Strategy Podcast

In today’s episode of the Brand Strategy Podcast, I’m chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer. These two talented designers are the voices behind Better Brand Designer, and with their combined years of experience in the design industry they know a thing or two about what it looks like […] The post Episode 267: Cultivating Self-Trust as a Designer...

Today’s episode is especially for my fellow graphic, brand, and web designers! I’m peeling back the curtain on my best lead gen advice for new designers (and established designers!) just like you who are ready to connect with your ideal clients in ways that better honor your time, energy, and creativity. In this episode, I […] The post Episode 266: My Best Lead Gen Advice For New Designers appeare...

In today’s episode of the Brand Strategy Podcast, I’m chatting with Squarespace expert and online educator Kate Scott about how to scale your design business with website templates. Whether you’re a newer designer who’s curious about what it takes to create and sell your own website templates, or you’re an established designer who is looking […] The post Episode 265: How to Scale Your Design Busin...

Let’s have a little real talk, fellow creative! In today’s episode, I’m sharing some of the biggest 2023 branding trends I’m seeing within the creative community and online business space. In this episode, I am diving deep into some of the most impactful strategies that I’ve seen and that I’m confident will continue to be […] The post Episode 264: The Biggest Branding Trends I’m Seeing In 2023 app...

In today’s episode of the Brand Strategy Podcast, I’m chatting with business mentor and mindset coach Anna Rapp about heart centered sales for creative entrepreneurs. Whether you’re a newer business owner who’s feeling a little less than confidence about your sales process, or you’re an established entrepreneur looking to take your sales approach to a […] The post Episode 263: Heart Centered Sales...

Fellow high-end service provider, you won’t want to miss this episode for three easy-to-implement branding tips to reach your dreamy luxury clients. ✨ In today’s episode, I am sharing a handful of the most impactful branding strategies that I’ve seen in my 11+ years as a brand designer and strategist to reach and consistently connect […] The post Episode 262: 3 Branding Tips For High-End Service...

Building an inclusive and accessible brand is so important, so today we’re chatting about how you can support your neurodivergent clients. After Megan Dowd received her own ADHD diagnosis, she began exploring how she could set her own brand therapy business up to support other clients like herself. In today’s episode, she is sharing three […] The post Episode 261: 3 Ways To Support Your Neurodiver...

Have you become burnt out with your current marketing strategy? Maybe you’re simply tired and exhausted from the amount of work you’re putting in with very little results coming out. In today’s episode, I’m sharing about the marketing strategy I’ve implemented that is generating the most leads in my business: people-led marketing. Listen in as […] The post Episode 260: Using People-Led Marketing T...

Burnout is real and you’ve likely experienced it a time or two, but you don’t have to! In today’s episode, Kady Sandel joins us to share how designers can keep more profit without burning out! Listen in as she shares how she’s built a flexible and free schedule in her business to maintain a healthy […] The post Episode 259: How Designers Can Keep More Profit Without Burning Out with Kady Sandel ap...

Are you terrible about mmaking assumptions in your business about potential or existing clients? We’ve all been there, but have you considered how those assumptions are blocking your growth? In today’s episode, I’m sharing three assumptions you may be making in your business that are holding you back, along with a mindset shift to help […] The post Episode 258: How Assumptions Are Blocking Your Gr...

I believe business owners are often underestimated when it comes to finances—sometimes it’s because we hold ourselves back from what we’re capable of achieving. In this episode, Luisa Alberto of People First Finance joins us to share how you can move towards achieving financial autonomy in your business. If you’re not paying attention to your […] The post Episode 257: Achieving Financial Autonomy...

Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today’s episode, I am sharing how you can reframe your view of burnout so that it works for you. If today’s episode resonates with you and you want to show support […] The post Episode 256: Reframing Your View Of Burnout appeared first on brand design, strat...

Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it’s working for you! If today’s episode resonates with you and you want to show support for the show, here’s an easy way […] The post Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris appeared f...

Are you looking for your next (or even first) design client? It’s so easy to get overwhelmed with all of the options out there for generating clients, which is why I believe it’s important to find them in a way that works for you! In today’s episode, I’m sharing a few tips on how to […] The post Episode 254: Tips To Find Your Next Design Client appeared first on brand design, strategy & education...

Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and […] The post Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with...

Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-intentioned advice was unsolicited and you didn’t know how to respond, or maybe it got the wheels turning and forced you to doubt yourself. In today’s episode, I want […] The post Episode 252: Ways To Mindfully Accept Advice appeared first on brand de...

Do you know what success means to you? It doesn’t have to directly tie to profit in your business, but finding clarity around your definition of success is life-giving in your business. In today’s episode, Adrienne Johnston joins us to share her experience in defining success in her own business, while explaining the value in […] The post Episode 251: The Power of Creating Clarity Around Your Spec...

There is so much pressure we feel when it comes to setting goals for a new year, but what if you ditched perfectionism as you gear up for what’s to come in the new year? In today’s episode, I’m sharing three reasons that you should consider ditching perfectionism when setting goals for 2023. If today’s […] The post Episode 250: 3 Reasons To Ditch Perfectionism When Setting Goals For 2023 appeared...

As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven’t implemented a welcome sequence into your email marketing strategy. In today’s episode, Allegra Cook joins us to share the value and importance of a welcome sequence, along with what […] The post Episode 249: 5 Steps To Nail Your Welcome Email Sequence with...

The holidays are a time of year when we’re often looking to generate an influx of cash in our design business. If you’re stumped on ideas for how to earn quick cash in this season, I’m walking you through 5 strategies and approaches to generate fast cash as a designer during the holidays. If today’s […] The post Episode 248: 5 Ways To Generate Fast Cash As A Designer During The Holidays appeared f...

It isn’t easy to be what society will call “different” as a business owner, but today’s guest, Rachel Pereyra is using her platform to be a visible queer woman disrupting the business mold. Rachel hasn’t always taken this approach of being actively out and proud, but when she decided to open her business, she wanted […] The post Episode 247: Visibility As A Queer Woman Disrupting The Business Mold...

If you’re wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. In this episode, I’m sharing three signs that it’s time to rebrand! If today’s episode resonates with you and you want to show support for the […] The post Episode 246: 3 Signs It’s Time To Rebrand appeared first on brand design, strategy & education fo...

Your story is important and allows you to connect with others, but how are you storytelling in your business? Storytelling strategist, Akua Konadu, joins me in sharing her own journey to storytelling and how sharing her story has given her a platform and the space to impact others. If today’s episode resonates with you and […] The post Episode 245: The Power of Storytelling in Your Marketing with...

Is your brand connect with your ideal clients? When you’re able to generate and build a connection with the right people who need your work, it’s empowering to know that you have the ability to reach those people time and time again. It also allows you to do the work you love, command the high-end […] The post Episode 244 : My Favorite Branding Secret To Call In Your Ideal Clients appeared first o...

As a service-based business, you may have considered offering a VIP day for your clients! There are a variety of benefits to VIP days for both business owners and their clients. In today’s episode, Sarah Masci joins us to share how she got started with VIP days and a few tips you can take to […] The post Episode 243: 5 Tips For Getting Started with VIP Days Regardless of Your Niche, Industry or Ex...