The Brand Strategy Podcast

The world needs your creativity, friend. And in today’s episode of the podcast, I’m diving into why this season is the perfect time to cultivate your creative practice, take a step inward, and pour into yourself. Reflecting on the natural rhythms of fall and winter, I explore how these seasons call us to rest, reflect, […] The post Episode 290: Cultivating Your Creative Practice appeared first on...

How do you navigate decision fatigue as a creative? Especially when you’re constantly bombarded with decisions that require your attention from work, home life, and personal relationships? Well, today on the podcast I’m talking about handling decision fatigue as a creative with licensed professional counselor, Josh Berger. Josh has been on the podcast before, and […] The post Episode 289: Dealing...

Rebranding 101 for Wedding Industry Pros In today’s episode, I’m diving deep into Rebranding 101 for Wedding Industry Pros. Think of this episode as a helpful checklist to guide you through the process of rebranding with confidence. Whether you’re a wedding planner, floral designer, photographer, venue owner, or stationary designer, I’ve designed this episode to […] The post Episode 288: Rebrandin...

Let’s get your wedding business ready for engagement season! Hey friends, welcome back to The Brand Strategy Podcast! Today’s episode is all about preparing your wedding business for the upcoming engagement season so you’re able to intentionally connect with your ideal couples when they need you the most. Whether you’re a wedding photographer, wedding or […] The post Episode 287: 4 Ways to Get You...

Do you need a brand assessment for your creative, service-based business? Tune in to find out! Today on the Brand Strategy Podcast, I’m chatting about brand assessments and how to figure out when it’s time to tap into that kind of support. You might be searching for clarity with your current brand as you attempt […] The post Episode 286: Is it time for a brand assessment? appeared first on brand d...

Showing up as Future You in your business right now. Today on the Brand Strategy Podcast, I’m chatting about a fresh way of showing up in your creative business that inspires growth. You might have heard about the concept as showing up as the future version of yourself right now in order to think, act, […] The post Episode 285: A New Way of Showing Up in Your Creative Business appeared first on br...

Making your marketing feel more fun with a custom quiz In today’s episode of the podcast, I’m sharing how service-based businesses and creatives can use a custom quiz to make marketing feel more fun, inspire deeper connection with your ideal clients, and increase conversions in the long run! No matter how many times you’ve seen […] The post Episode 284: Making Marketing More Fun with Custom Quizze...

ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones […] The post Episode 283: The 5...

Intentional Business Trends Creatives + Service Providers in 2024 In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, […] The post Episode 282: Intentional Business Trends for 2024...

Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode […] The post Episode 281: Acquiring High Quality Cli...

Elevating your Brand during your Slow Season In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this […] The post Episode 280: Upgrade Your Brand During Your Slow Season appeared...

Pivoting Your Career in Mid-Life with Katie Dubois In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design […] The post Episode 279: Navigating a...

Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on […] The post From the Archives – Ways to Mindfully Ac...

CREATE YOUR IDEAL HOLIDAY SCHEDULE In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today’s episode […] The post Episode 278: Creating Your Ide...

How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your […] The post Episode 277: How Culture and I...

USING AI IN YOUR DESIGN BUSINESS In today’s episode of the podcast, I’m sharing 3 ways you can use ChatGPT and AI in your design business to improve your workflows, save precious time, and better serve your design clients along the way! From project management to content creation and marketing shortcuts to weekly meal plans, […] The post Episode 276: 3 Ways to Use AI and ChatGPT in Your Design Bus...

WHERE BRANDING GOES WRONG In today’s episode of the podcast, I’m joined by the talented creatives behind Rendezvous Creative to chat about where branding goes wrong and what you can do to avoid these all-too-common missteps. During this fun and no-holds-barred conversation, we explore common branding mistakes we see in the creative, online business owner […] The post Episode 275: Where Branding Go...

In today’s episode of the podcast, I’m sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based business. These practices range from daily to weekly habits I implement in order to not only grow my business with intention, but in order to cultivate personal growth, as […] The post Episode 274: 5 Transformative Habits in My CEO Routine appeared first...

In today’s episode of the podcast, we’re getting real about why one-size-fits-all marketing strategies aren’t necessarily the best solution for your online business’s marketing. I’m joined by marketing consultant Tayler Cusick-Hollman and together we’re exploring a better approach to marketing your creative, service-based business so you can connect with your ideal clients on repeat without […] Th...

In today’s episode of the podcast, I’m sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I’m peeling back the curtain on my journey by sharing some rapid-fire lessons that I hope will encourage you, save you precious time and energy, and remind you that […] The post Episode 272: 11 Takeaways from 11 Years in Biz appeared first on brand design, strat...

In today’s episode of the podcast, we’re diving into all things content strategy with guest Amanda Warfield! As a content marketing and launch strategist, Amanda joins us to share how we can leverage content strategy as online business owners to reach our unique goals. Whether you’re looking to increase client inquiries or sales, or you’re […] The post Episode 271: Leveraging Content Strategy to R...

As we approach the middle of Summer and the start of my annual sabbatical, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer and being fully present with our favorite people, we’re taking the […] The post Summer 2023 Teaser | Brand Strategy Podcast appeared first on brand design, strategy...

In today’s episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you’re launching a new service or you’re refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should […] The post Episode 270: Demystifying Conversion Copywri...

In today’s episode of the Brand Strategy Podcast, I’m joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […] The post Episode 269: Breaking Up With Social M...

When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn’t, and took intentional action based on your findings? For many of us, we only assess our businesses, systems, and structures when something isn’t working for us. But what if we made […] The post Episode 268: Navigating intentional change in your creative business appeared fir...