The Brand Strategy Podcast

As a new designer, or even a designer that’s been around for a while, you may feel like you’re struggling to gain the clients you want or provide a memorable experience for your valued clients. In today’s episode, I’m looking back over the last 10 years in business and how I went from struggling to […] The post Episode 218: How I Went From Struggling to Sought-After Designer appeared first on bran...

Are you interested in running Facebook or Instagram ads for your business? While you may be hesitant to try out a new platform, Facebook and Instagram’s platform has made it simple for you to get started and test out a paid ad strategy. In today’s episode, we’re joined by Jesse Morquecho of Till Agency, where […] The post Episode 217: 5 Quick Ways to Get Better Results with Facebook and Instagram...

The idea of going all in on your design business can be scary, no matter what that looks like in your business. In today’s episode, we’re talking through how you can cultivate the courage to go all in. Listen in as I highlight where your fears originate from, how you can eliminate them, and why […] The post Episode 216: Cultivating Courage To Go All In On Your Business appeared first on brand desi...

We’ve all seen the fun quizzes online that help define something about your personality or business, but have you considered creating one as a lead magnet in your business? In today’s episode, Jessmyn Solana from Interact joins us to share exactly how you can use a quiz to generate highly qualified leads into your business! […] The post Episode 215: Using a Quiz Funnel to Generate Highly Qualified...

Is it time for you to scale your business and get strategic with how you’re growing? In today’s episode, I’m sharing my tried and true method that I used and still use to skyrocket my design business. Listen in as I walk through this three step blueprint method that has created freedom with my time, […] The post Episode 214: The Method I Used to Skyrocket My Design Biz appeared first on brand desi...

You’re passionate about what you do and you’re ready to share your message across the industry, so what’s holding you back? If you’re letting fear be an obstacle for you, it’s time to debunk those beliefs and find purpose in building your legacy. In today’s episode, Jasmin Haley joins us to share how you can […] The post Episode 213: Using Speaking to Grow a Heart-Centered Brand with Jasmin Haley...

You don’t need to be on every social platform or creating content 24/7 in order to generate consistent design clients. Let’s break up with marketing techniques that aren’t life-giving for you, but rather enjoyable and do bring in the valuable leads and the ideal clients you want. In this special episode, I’m doing something I’ve […] The post Episode 212: How to Generate Consistent Design Clients a...

Are you a multi-passionate designer that feels forced to niche down into one service? While niching down works for some, it didn’t work for Ariel Kuhn. In creating an all-in-one design service for her clients, Ariel offers a one-stop shop for small business owners who may feel overwhelmed with where to start in creating a […] The post Episode 211: Creating All-in-One Design Services with Ariel Kuh...

Are you getting caught up in tasks that aren’t moving your business forward? Maybe you’re not even aware that you’re doing it! After nearly a decade as a business owner, I’ve found a few ways that have allowed me to work smarter, not harder in my business! Listen in as I share how tracking your […] The post Episode 210: How I Work Smarter (Not Harder) in my Design Biz appeared first on brand desig...

Are you struggling to create consistent and valuable content that markets and represents your brand? In today’s episode, Amanda Warfield joins us to share how you can remove yourself from the content creation hamster wheel and avoid the burnout that comes with creating content inconsistently. Listen in as she shares how you can utilize a […] The post Episode 209: Using Consistent Content to Create...

description Three Ways to Use Honey Book to Supercharge Your Client Experience 1. Streamline Your Onboarding and Payment Process in One Simple App You can store all of your client communication, contracts, files, invoices, questionnaires and more in their own custom project in Honeybook. It’s a one-stop shop for your clients. This reduced the amount […] The post Episode 208: 3 Ways to Use Honeyboo...

If web development isn’t your go-to strength, yet you’re wanting to learn how to be a web development genius. Emma Kate is a WordPress educator, and she’s joining us today to share how you can implement WordPress design and development into your business for recurring profit. Emma is a graphic designer turned web designer and […] The post Episode 207: Becoming a Successful, Profitable Web Developm...

Do you struggle to communicate your value as a designer? Whether you’re just starting as a freelancer or you’re an established design business, it’s important that you approach these conversations with confidence. In today’s episode, I’m sharing how you can communicate the value behind your services, command the rates you want, and eliminate that feeling […] The post Episode 206: How to Effectivel...

Are you optimizing your sales page for search engines? Outside of live launching, what are your long-term strategies to growing your business. In today’s episode, Pri Kruijen joins us to share why you should be marketing through searchable content, the importance of quality over quantity, and what mistakes you’re making on your sales page! Pri […] The post Episode 205: SEO Mistakes You Are Making...

Is your brand doing the heavy lifting you deserve, in positioning you as an expert? After almost 10 years in the industry, I’ve learned a thing or two about creating this type of brand that helps you stand out and position you as the sought after expert that you are. In today’s episode, we’re working […] The post Episode 204: Does your brand position you as an expert? appeared first on brand desig...

As you grow your business, create new services, and launch new products, you’re faced with the need to write copy for your website. In today’s episode, we’re joined by Dani Paige to focus on writing stellar copy for your next launch. Listen in as she shares how writing unique and detailed copy specifically for a […] The post Episode 203: How to Nail Your Next Launch through Stellar Copy with Dani...

You may be in one of your busiest seasons, or maybe you’re planning for an upcoming busy season—what measures are you taking to practice work/life integrations? I like to refer to this idea of work/life balance as work/life integration, because it’s hard to really balance it all, but rather integrate them into each other based […] The post Episode 202: Practicing Work/Life Integrations During Busy...

You’ve created beautiful websites for both you and your clients, but are you optimizing your website strategy for better conversions? Copywriter and strategist, Kayla Hollatz joins me for a really powerful conversation to share how you can create impactful copy for your website to help guide your website visitors to convert into customers. Listen in […] The post Episode 201: Website Strategy for B...

I’m so thankful for all of you who have supported this show, recommended amazing guests, and encouraged me to reach 200 episodes! In today’s episode, I’m sharing how it feels to reach this milestone, what this experience has felt like, and what I’ve learned in nearly three years of the Brand Strategy Podcast! Three Lessons […] The post It’s Episode 200! appeared first on brand design, strategy & e...

Do you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She Bold Stock, joins us to share how you can create consistent messaging through your imagery that matches your brand tone, voice, and message! Jasmine Hunt is the Virginia-based styled stock […] The post Episode 199: Creating a Visually Stunning Online...

Logistically we’re taught that DIY branding will save you money, but here’s the catch to this logic—DIY brands come with their own costs. Your homemade branding can cost your real money and potential money. When you’re first getting started, you’re focused on this idea of done is better than perfect, but that homemade strategy can […] The post Episode 198: How DIY Branding Is Really Costing You Mo...

Are you practicing and growing your skillset as a designer? Jennifer Sanjines joins this conversation to share how you can grow your design business with a new skill. She also shares how she’s grown her business with Webflow and the efficient experience it has created for her customers. Jennifer Sanjines is a website designer who […] The post Episode 197: Growing your design business with Webflow...

If you’re feeling uncomfortable or insecure about how you’re positioning yourself as an expert for your clients, what’s holding you back? In this episode of the podcast, I’m sharing four steps that you can take to begin to position yourself as an expert designer and strategist! Whether you’re looking to build confidence as a designer […] The post Episode 196: 4 Ways to Position Yourself as an Expe...

Have you uncovered your purpose or defined your why? Theres is so much power in purpose that can transform your life and business. In this episode, Candice Coppola joins us to share how defining and understanding your purpose can help build a stronger brand, help you connect with your customers, and better plan for profit. […] The post Episode 195: The Power Behind Purpose And How It Can Transform...

Have you ever taken a sabbatical in your business? Every year, I take a sabbatical to reset, reflect, and rest. In today’s episode of the podcast, I’m sharing four takeaways from my annual sabbatical! Listen in as I highlight these four takeaways and my encouragement to you if you’re stuck in your business or considering […] The post Episode 194: 4 Takeaways From My Annual Sabbatical appeared firs...