The Brand Podcast

Visit ⁠Incrementumdigital.com⁠ to work with us to scale your brand on Amazon, Walmart or Tik Tok! Follow Liran on linkedin . Follow Mansour on Linkedin . 0:00 Intro: Prime Day 2026 readiness 0:54 Discovery goes agentic: Rufus becomes Alexa 1:45 The new "auto buy" feature explained 2:50 Auto buy: blessing or curse for brands? 4:16 Different shopper types and how they buy 7:04 Prime Day is...

Amazon May 2026 updates including Alexa shopping sponsored prompts, new category benchmarks, deal strategies for prime day and more! Visit Incrementumdigital.com to work with us to scale your brand on Amazon, Walmart or Tik Tok!

This  Amazon Seller news update  from February 2026 details critical shifts in the e-commerce landscape, starting with a new  "Frequently Returned Item" badge  designed to warn shoppers about problematic listings. The report highlights severe  KYC verification issues  causing payment freezes for UK sellers and introduces a controversial  "Buy for Me" AI feature  that lists exte...

The provided report details several  critical updates and strategic shifts  facing Amazon sellers in early 2026. Amazon has introduced  integrated accounting tools  through QuickBooks and established  stricter review policies  that decouple feedback for functionally different product variations. Additionally, new  standardized return procedures  and USPS tracking restrictions aim to streamline log...

In this in-depth update, Liran Hirschkorn and Mansour Norouzi from Incrementum Digital break down all the major announcements from Amazon Unboxed 2025 — even if you didn’t make it to Nashville. From the unified DSP + Sponsored Ads console to AI-powered campaign creation, Share of Voice reservations, and streaming TV ad tools, this is a must-watch for any brand serious about dominating Amazon Ads....

Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller assistants, enhanced listing creation, new advertising tools, proactive account health features, produc...

In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man . Craig is the author of The Dark Side of Discipline and The Perfect Day Formula , the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com. Together, they explore why success doesn’t have to come through suffering, the myth of...

Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers.  The event focused on the integration of artificial intelligence (AI)  into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis.  Another significant theme was the expansion of Amazon Prime’s reach,  with new featu...

In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this...

In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY'...

In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make i...

In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales chan...

Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether yo...

In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made...

Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don’t act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits...

In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠ . Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discus...

In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company . We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in pro...

Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital Links: Scale on Amazon and Retail Media: Incrementumdigital...

A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/

Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business. Check out Pickfu and use code MINDSET to save 50% off your first poll. Here are some of the sample polls Crowdsourced listing audit Comp...

In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher. Check out https://go.kabbalah.com/

In this episode we discuss brand protection with Megan Harmon , Managing Partner at ThornCrest . This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum...