Liran Hirschkorn
The Brand Podcast
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Author
Liran Hirschkorn
Category
Podcast website
Latest episode
Jun 15, 2026
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Episodes
142 - 28 Announcements from Amazon Accelerate 18.09.2023 46:08
Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/c...
141- Scaling beyond 8 figures - a special panel discussion 12.09.2023 54:53
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Increment...
In-depth Amazon Ads Q&A 27.07.2023 53:08
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ a...
139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping 11.07.2023 24:00
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on f...
138 - Grow and Exit with Yoni Kozminski 12.06.2023 44:29
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to l...
137- Maximizing ROI with Variations-Based Campaigns on Amazon 07.06.2023 10:37
In this episode, we answer the following questions: 1. How important is it to run campaigns for all variations of a product? 2. In what situations would it be best to combine variations in one campaign? 3. When should you advertise a higher-priced product over a lower-priced one? 4. How do you determine which variation of a product to advertise if there are multiple options available? 5. How impor...
136 - NEWS: Amazon Posts Changes 25.05.2023 1:47
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...
135 - MINDSET: Using Systems to Reach Goals 25.05.2023 11:44
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...
134 - NEWS: Bill Gates says A.I could kill Amazon Search 24.05.2023 3:09
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...
133- Mastering Prime Day: Advertising & Logistics strategies 24.05.2023 56:37
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...
132- Prime Pulse: Unveiling E-commerce Headlines 19.05.2023 23:49
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...
131- Reducing TACOS and Growing Organic Sales 09.03.2023 9:07
Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/ This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continu...
130 - Selling through a Recession and Mitigating Profit Loss 14.02.2023 50:15
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.y...
129 - Top Amazon Advertising Mistakes 09.02.2023 34:40
Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continu...
128 - Selling on Walmart.com 08.02.2023 47:36
Ryan King , CEO and Co-Founder of BlueRyse , a Walmart marketing agency and Daniel Solid , Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the...
127 - Knowing your Numbers with Nachman Leiser 17.01.2023 40:49
Nachman Leiser is the CEO & founder of Connect Books . We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth...
126 Kevin King - Ecommerce,NFTs and 2023 Predictions 02.01.2023 1:10:54
Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook...
125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman 20.12.2022 47:49
In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join t...
124 - Behind the Scenes of Amazon's Account Health Rating 30.11.2022 1:01:31
Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of. Check out course.incrementumdigital.com to learn about Amazon Advertising Academy This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecomm...
123- Improving Sales and Conversions for Q4 with Dima Kubrak 14.11.2022 50:53
I chat with Dima of Sellerise about improving sales and conversions for Q4. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation...
Amazon Makes 37 Announcements at Unboxed 01.11.2022 14:43
Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce bra...
121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit 19.10.2022 51:41
Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co...
120 - Amazon Accelerate Recap and Updates 15.09.2022 31:35
Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Increme...
Why Amazon Sellers Need User Generated Content with Ian Sells 12.09.2022 38:13
Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on f...
118 - Ride the Amazon Wave with Tomer Rabinovich 07.09.2022 40:32
Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave . Learn more about Tomer at Jointopdog.com This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemind...
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