Liran Hirschkorn

The Brand Podcast

Business EN ↓ 166 episodes

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

Author

Liran Hirschkorn

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 15, 2026

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Episodes

142 - 28 Announcements from Amazon Accelerate 18.09.2023

Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube:  https://www.youtube.com/c...

141- Scaling beyond 8 figures - a special panel discussion 12.09.2023

A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Increment...

In-depth Amazon Ads Q&A 27.07.2023

[00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ a...

139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping 11.07.2023

Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud. This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on f...

138 - Grow and Exit with Yoni Kozminski 12.06.2023

Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to l...

137- Maximizing ROI with Variations-Based Campaigns on Amazon 07.06.2023

In this episode, we answer the following questions: 1. How important is it to run campaigns for all variations of a product? 2. In what situations would it be best to combine variations in one campaign? 3. When should you advertise a higher-priced product over a lower-priced one? 4. How do you determine which variation of a product to advertise if there are multiple options available? 5. How impor...

136 - NEWS: Amazon Posts Changes 25.05.2023

This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...

135 - MINDSET: Using Systems to Reach Goals 25.05.2023

This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...

134 - NEWS: Bill Gates says A.I could kill Amazon Search 24.05.2023

This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...

133- Mastering Prime Day: Advertising & Logistics strategies 24.05.2023

This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...

132- Prime Pulse: Unveiling E-commerce Headlines 19.05.2023

This episode is brought to you by my Amazon marketing and advertising agency  IncrementumDigital.com . Get a free Amazon account audit. Visit  8fig.co  to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group  https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on...

131- Reducing TACOS and Growing Organic Sales 09.03.2023

Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/ This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continu...

130 - Selling through a Recession and Mitigating Profit Loss 14.02.2023

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.y...

129 - Top Amazon Advertising Mistakes 09.02.2023

Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continu...

128 - Selling on Walmart.com 08.02.2023

Ryan King , CEO and Co-Founder of BlueRyse , a Walmart marketing agency and Daniel Solid , Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the...

127 - Knowing your Numbers with Nachman Leiser 17.01.2023

Nachman Leiser is the CEO & founder of Connect Books . We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth...

126 Kevin King - Ecommerce,NFTs and 2023 Predictions 02.01.2023

Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook...

125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman 20.12.2022

In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join t...

124 - Behind the Scenes of Amazon's Account Health Rating 30.11.2022

Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of.  Check out course.incrementumdigital.com to learn about Amazon Advertising Academy This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecomm...

123- Improving Sales and Conversions for Q4 with Dima Kubrak 14.11.2022

I chat with Dima of Sellerise about improving sales and conversions for Q4.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation...

Amazon Makes 37 Announcements at Unboxed 01.11.2022

Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce bra...

121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit 19.10.2022

Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.  Visit 8fig.co...

120 - Amazon Accelerate Recap and Updates 15.09.2022

Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Increme...

Why Amazon Sellers Need User Generated Content with Ian Sells 12.09.2022

Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on f...

118 - Ride the Amazon Wave with Tomer Rabinovich 07.09.2022

Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave . Learn more about Tomer at Jointopdog.com This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemind...

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