The Brand Marketing Show

The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose.  Whether that's aligning themselves with solving world hunger, fighting against pollution and climate change or improving their local community, brands are embracing their own values...

The journey of being a business owner AND a mum is a very special and unique experience. Adding the many challenges of being a mother to the constant day to day challenges of owning a business and you've got the perfect mix of overwhelm and frustration. And more often than not, it can be a very lonely journey. I know I certainly discovered this to be true when I started my first business during ma...

Hands up who of you feel like they're not progressing when it comes to growing your business or generating sales in your online store?  Or maybe this year some of you have seen month-to-month that sales plateau or even go backwards at times?  To be honest, that's very normal - we all have ups and downs in our sales cycle, and there are also always going to be external factors that we can't control...

Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year.  It's also interesting to note that the majority of shoppers - 42% - are now both researching and buying online durin...

Have you ever felt that you just need that one piece of information or one skill that once mastered, will be the one thing that will transform your business into success? Or by having that one thing, that your business journey will no longer be a struggle and all future challenges be a breeze? Well today, I think we've found that one thing! And it's probably not what you would expect! Dee Stearman...

Today's interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in 2021. Julie very generously shares not only her personal drivers of what it takes to even dream up something this big, but she al...

This week we're looking into the strategies of a super successful big eCommerce brand, True Protein.  If you found your EOFY promotion not quite as successful as you hoped or you're starting to plan for the next 6 months then I think you're going to pick up some great ideas to implement from this episode. I'm going to be sharing my screen and reviewing their overall business strategy, what they im...

In today's interview we're talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many businesses that can manage to scale a multi-million dollar business from one handmade product which is why I'm so super impressed with the journey that Clare has taken in her business. With every business, I really believe it is the mindset of the business o...

When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it's always a good idea to cover a range of bases. Enter… Google Advertising! Google Advertising is certainly not new by any means however I find it severely underutilised by brands, particularly when it can...

If you're an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today's episode is for you. For so many brand owners, the prospect of either selling or scaling seems completely out of reach. You find yourself spending each and every day doing absolutely everything within your business that it just doesn't seem...

If you've ever struggled with trying to push through when step you take is not working, or that you feel like you keep hitting a brick wall, then this episode is for you. Today I have a hilarious conversation with Emma Lovell from CoziGo, an innovative plane bassinet and stroller cover, about how she managed to keep going not only through those early difficult years (hello manufacturing demons!) b...

As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of advertising during a peak period it may have you tossing up whether to go ahead with a s...

Recently I've been speaking with a few eCommerce brand owners about how tough they're finding it to generate traffic and sales consistently right now.  Between the drop in consumer confidence during the lead up to the federal election we've finally just had, the increase in our cost of living, a school holidays with two long weekends in a row, seeing sales lower than usual has been a bit of a comm...

Do you ever feel that you're marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you're saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? Well today I'm going to dig into one thing you CAN do, one strategy you can employ this...

Unless you've been hiding under a rock, there's no secret right now that Australia is heading into a more challenging economic climate than we've experienced in some time. And we're all probably feeling it one way or another, sales don't seem to be as easy as they were during the ecommerce boom of the past two years. And with all of this happening, and with all of your business and personal costs...

If you're looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last two years - both with increased competition and changes to how data is tra...

Today on the show we're going to try and answer a question we see being asked ALL the time: And that is - should you add Buy Now Pay Later payment options to your online store?  Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? I'm going to dig in and talk about the pros and cons of adding Buy Now Pay Later and strategies you can use to...

Today on the show we're going to talk about what's working right now with Facebook ads - specifically when it comes to advertising your brand or eCommerce store. If there's one constant we know about advertising our stores, it's that there is always change.  Change to the platforms, changes to the algorithms, changes to how our stores connect to the platforms, and on and on and on. It can be prett...

How are you feeling right now? If you're, like me, a Mum and a business owner, then I have a good idea of how you're feeling… On top of the last two years of a pandemic I'm seeing people struggling with business operations such as supply chain issues, fulfillment delays, price increases across the board… And that's on top of wearing ALL the hats in our business and as the boss, wearing the stress...

Discounts and incentives. Some businesses love them -  we all know the brands that seem to be constantly on sale (looking at you 'closing down' rug store!).  And some businesses hate discounts and will rarely offer them for the fear of training their audience to expect constant sales or lowering the perceived value of their business.  But this is where I want to talk to you today to dispel some of...

I'm super excited to bring you today's episode, which is essentially all about what you can be doing in your business right now so that you can not just survive, but thrive, no matter what crazy things are going on in the world right now.  Spending money on marketing and investing in growth for your business is pretty easy when times are good and we're riding the economic gravy train.  But what ha...

Today on the show, I'm joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle's business has grown quite rapidly over the last couple of years in particular, and whilst it's easy to think that more revenue fixes all problems, that's not the case at all. Fast growth...

A couple of weeks ago, we shared the first in a two-episode series on SEO - search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites for Google. And all of those tweaks and changes to your website can be very effective to start increasi...

Today on the show, we're going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn't matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a potential customer forms when they interact with you for the first time and every time thereafter. I am...

Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don't talk at all OR all they do is talk about themselves! Equally bad right? But what if it's a business that is boring?  And trust me, there are plenty! If you came across a business whose messaging was either super bland or talking only about themselves… I'm pretty sure you'd be d...