The Brand Marketing Show

You probably already know that I'm an avid reader (or listener, thank you Audible!) and this year has been an epic year for the number of books I've dug into  And in 2022, seeking inspiration from others through books and podcasts has been my way of getting through the year. We've all experienced a challenging year and both myself and my business has certainly been no exception.  So I've been digg...

This won't be a long episode - I know at this time of year, you're all pretty busy and also looking forward to putting tools down and enjoying a bit of a break. So this is a shorty episode for you, but one I really want you to take action on. At this time of the year, I really love to take a few minutes to take stock, to review what's happened over the year. I think it's so important to incorporat...

In this episode, I'm going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly to share our insights into those results.  Specifically, what worked really well, what didn't work so well, and what kind of results did our clients achieve as a result of the specific strategies used. Overall, I can say that it was a huge success, w...

I see you Productpreneur.  I see you limping towards the end of 2022, with a tired mind and a tired body.  You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it's impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and...

I see you Productpreneur.  I see you limping towards the end of 2022, with a tired mind and a tired body.  You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it's impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and...

Today, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for success:  What it is,  How to develop it (because it is something that you can learn and become good at and it won't cost you a dime), and  Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you lear...

Today, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for success:  What it is,  How to develop it (because it is something that you can learn and become good at and it won't cost you a dime), and  Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you lear...

Today's podcast episode is going to be a little bit different to my usual. There's not going to be any strategy or step-by-step training. There's no inspiring guest. I don't want to give you more information today, I want this to be more about offering support and encouragement. Because I don't know about you, but there seems to be this collective exhaustion hanging in the air at the moment. So I...

To all our eCommerce brands out there in the middle of crazy holiday season - I see you! You've just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there's still the traditional Christmas marketing period ahead. It's enough to make any sane business owner want to crawl up into a little ball under the Christmas Tree wi...

Are you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often and where to publish it? Waiting until you have the perfect idea and then how to implement that idea perfectly? You're certainly not alone! Creating engaging content for your brand to share on social media, your website, email and digital marketing is...

Today I get to talk about one of my favourite subjects, email marketing! But it's really a double hit combo of favourite subjects as I'm going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine! In previous episodes I've talked about how email marketing helps yo...

Imagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water - literally! Today's episode is the story of Kristy Rigby, owner of Boutique Brands and popular brand Babiators Australia. Kristy has been on the podcast before, talking about the amazing journey of her business over the last 12 years and the incredible success that she has e...

Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they'd heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you're spending money on paid advertising but your website is not ready for traffic or optimised for selling then yes , your paid ads wil...

Today's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life.   Her son was kinda the opposite of Malou's brand name, because that baby did not like to sleep!    But rather than continue to exist like a sleepless zombie, Ma...

Today's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life.   Her son was kinda the opposite of Malou's brand name, because that baby did not like to sleep!    But rather than continue to exist like a sleepless zombie, Ma...

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are no...

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are no...

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are no...

As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we're part of that upwards trend and getting those sales. Growth? What growth Cath, I hear you ask! Let's talk fa...

Today on the show I'm joined by Tanya Boots from Inspirational Tea Co, a brand with purpose, designed to uplift and inspire and share love and kindness in the world.  But whilst building her business, Tanya has also been on a journey of finding balance and sustainability in the way she runs her business, so she can stay the course over the long term.  In our conversation today, she shares some of...

Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you've watched your cost per click and conversions go through the roof but despair at the free falling results?  And the same with your marketing emails - are they not getting great open rates or generating much in the way of revenue? If so, you're not alone! It's a...

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients - you're probably feeling like content creation has become like the beast that needs constant feeding.  We are all operating a content machine thes...

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients - you're probably feeling like content creation has become like the beast that needs constant feeding.  We are all operating a content machine thes...

Remember the days when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda creepy for the customer but a very easy and cost-effective marketing strategy for brand owners. ...

Lately we've been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and conversions. Now, if you're on Shopify you would have seen all the fuss about their upgrade...