The Brand Marketing Show

Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year?  You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it's not my preference to run sales and discounts all the time, but there definitely are times of the year when it can be a good idea to do so, and this is it!   There are many benefits to...

Is your email list dead in the water?  Chances are you killed it yourself…  Harsh, I know. But hear me out. I'm aware that some of you think email marketing is dead, or that it's just not where the real money is. The evidence says otherwise. But let's be honest.  There's no easy way to admit if your email list is dead & you often don't realise it immediately. It can take several emails to realise...

Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out!  I remember when I was working on launching my first brand, back in 2007. Back then, it was so incredibly difficult to find a manufacturer – ANY manufacturer! Let alone one who was happy to star...

It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, I totally know how this feels because I've been there too, many times. But if you focus on...

Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a 'here's a customer for you'?  If so…then this episode is for you! Something we should all do regularly is review how profitable your marketing and advertising currently is.    I recently did a bit of an expenses audi...

Do you want to enjoy 66x ROI From Your Klaviyo Account? No, that's not a trick question! We're into May now, and as crazy as this sounds, now is the time to be planning and preparing for a bumper 4th quarter.  And if you want customers to be spending with you - then as well as now - you do need to plan and execute the right kind of activities so that you can thrive throughout the rest of the year....

Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success   Are you struggling with self-doubt and feelings of inadequacy despite your achievements?  Entrepreneurs often start their businesses because they have a vision or a goal that they're really excited and passionate about. But then when challenges come their way, whether external or internal, it's really common to start feeli...

Navigating a downturn in business is one of the most daunting experiences a business owner can go through.  Lately, I've seen a few of you struggling with a downturn right now and I know from experience that when that happens there's always the fear at the back of your mind that this is it, it's as good as it's gonna get and things might not get better again.  So when we experience a downturn in b...

Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention!  I think it's a similar genesis story for many of you actually - as it was for me too. Struggling with a specific problem, not finding a solution to it alrea...

If you're a Mum or a Teacher, you might already know this brand, but if you don't then you'll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to have positive mindsets, have higher self-esteem and just generally higher levels of emotional well-being! ...

Are you finding customers aren't buying from you? It can be incredibly disheartening right?!  You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you're just not seeing that conversion.  Did you know that low traffic volume itself is a major reason why some online stores are...

Today's interview is with someone I've wanted to invite on the show for a while, not just because I love her and her brand, but also because I've had several of you listeners request to hear her story! Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating fantastic year-on-year growth via both wholesale and eCommerce, effectively implemented multi-cha...

Let's begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year.  That's pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn't have to happen...

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the...

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the...

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the...

Today I want to talk to you about risk.  I know, I know!  Risk isn't the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything? I know we like to think it won't happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as...

Recently, I heard someone advise a business owner to just focus on selling, because that's the number one thing.  Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get that audience who needs and desires you in the first place? Today I have my superstar social media buyer Sa...

How are you spending your time in your business at the moment? If you're in the first year or two of your business you're probably wearing ALL the biz hats - which is very normal when you're in start up mode and learning all the ropes and saving your biggest resource, money. However, when it comes to growing your business there comes a time when you're most essential resource becomes your own time...

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it's easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales. But attending a show for the first time...

This month I'm dedicating to the theme of building brand visibility and growing your engaged audience.  February can kinda be a trickly month as it's in between seasons. We've finished Christmas and Back To School and there's a little lull until Autumn or Easter promos start to kick off. So what to do? This is the perfect month to be working on your brand visibility!  Because what you work on now...

If you've listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what you hope to achieve in the next 12 months. But.. if you're anything like most people, you might also be stumbling a little with how to put this into practice in a way you can stick to it. And you're not alone.  The two most common stumbling blocks wh...

So far this month I've been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year.  Hopefully that content I've shared over the last two weeks has been helpful - but sometimes theory isn't enough. We need to hear stories from people who can help...

Do you know what I think the hardest part of business is? Whether you're a start up or ready to scale, the struggle is always the same. It's not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and struggle with trying to work out what we should be focusing on, or what the right strategies to be working on right now, to help move thi...

We're here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear on what you hope to achieve, and most importantly, WHY you want to achieve it. But I hear you say "Cath, how I can plan for anything any more? The last 3 years just threw constant curve balls!". And didn't it what! But you know what, curve balls or no...