The Brand Marketing Show

If you've ever wondered, "What incentives should I offer for my Black Friday promotion?"  Or, "What kind of offers are working the best right now to generate sales?" Or even, "How can I get more people buying from me right now?" If you've been puzzling over those questions lately, then chances are you're one of the 95% of eCommerce business owners who haven't quite mastered the most important step...

It's no secret that this has been a pretty tough year for many, both as business owners and personally.  I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you're not cut out for this because you're finding it so hard.   In times like that it can be comforting to hear that others around you who you maybe look up...

Anyone else's email inbox overflowing with a bazillion promos right now?  It's the time of year where the digital landscape gets extra cluttered, with  a big increase in marketing messages coming at us left, right and centre.  And that includes YOUR audience… So the big question is…How are YOU going to stand out from your competition and be able to capture the attention and engagement of your cust...

Hands up if you're finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I've been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned veterans – who are experiencing these things righ...

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists?  One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar?  Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models. And If you do a great job of your brandin...

Of course, we all want to jump on new trends.  It's literally human nature. When we see something new that's working particularly effectively for others, we want to roll it out in our own businesses. That's normal, right? And for a while, it'll work.  But when something new and trendy reaches peak, mass adoption, it stops getting the cut through and stops getting noticed by people, and therefore b...

Wouldn't it be great if being a business owner came with a roadmap?  Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case)  But sorry to break it to you… Building a business is never straightforward or simple and we all face challenges or problems we have to figure out along the way. ...

What's the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it's not just about generating ANY traffic. It's about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE… And the go-to place over the past few years to generate that traffic for an eCommerce business has been Fac...

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers.  And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this group hearing this advice. I reckon if you're a bu...

If ever there was a trendy bandwagon that everyone and their mother's uncle's dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their business and make them truckloads more money without the need for actually growing a team....

This year's Black Friday Cyber Monday promotional event will likely be unlike any other.  It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key.  Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian retailers saw an 11% increase in revenue on Black Friday alone compared to 2021, and a whoppin...

Firstly, let's call out the elephant in the room here.  So far this has been a crazy year for businesses huh?! We're living through some of the highest levels of inflation since the 80's right now, and with interest rates only finally stopping their upward spiral, it's no secret that a lot of families have been tightening their spending habits this year.  And I can sense that there's a number of y...

This year, I've observed so many businesses that started during the Covid eCommerce boom time They're experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let's be honest, the life we all experienced during the first two years of Covid produced about 10 years' worth of eCommerce sa...

Many of us have a fear of success and failure.  Whether that's conscious or unconscious. I'm sure we've all experienced this roller coaster of emotions on our entrepreneurial journey,   I know that I certainly have,   And I really want to talk about this fear that I think a lot of us have.   Here's what's on the other side of those fears however.  Financial independence with autonomy & Rock solid...

The idea of starting a business after having a baby and going on maternity leave is such a familiar story  It's my own story It's the experience of so many of you listeners,  And it's also been the experience of today's guest, Katie Eslick, founder of Little Windmill Clothing Co. What's a bit different about Katie's journey to building her popular label, is the fact that she lives in a remote regi...

Have you ever had one of those days where you feel like you're running from one task to the next? Right from the minute you open your eyes in the morning, you're go go go.  Yeah me too.  Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure out what should go in your next email newsletter.  Just trying to chip away at some other big project… I mean...

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I'd started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and standing on the starting blocks, that goal looked totally unachievable! And I was especially fearful...

What would you say is the dirtiest problem in eCommerce? And no, that's not a trick question! The answer, of course, is waste.  The glamorous topic of waste in eCommerce is an important one, as it's a huge by-product of any eCommerce business or brand manufacturing physical products.  From the packaging that products go into when they come off the production line or the packaging, you use to wrap,...

Let's face it, no one's business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that's normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today's guest Ann had an a-ha lightbulb moment when she experienced a problem personally and couldn't find a product or solution read...

Do you want to leverage as many different FREE marketing strategies as you can? Of course you do!  If you've listened to this show for long enough, or read much of my content, you'll know I'm a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly in the economic climate we currently operate in, we all need to find ways to get...

Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares?  Pretty dang frustrating isn't it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that's distinctive and authentic – meaning you can't publish a bunch of crap th...

Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there's one thing I've learned over the past few years, it's that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth.    Let's be honest, you're probably thinking "What does that have to do with anything about what t...

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand? Or "Queen" in my books! Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients – figuring out what that should be is the hard part.  So it gets put into the 'too hard' basket.  If that's you, then no dou...

Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic - nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it's not just about generating ANY traffic… It's about generating the RIGHT traffic Traffic that is PROFITABLE! It's not news that the go-t...

No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you're growing your SMS & Email list, this is a hard fact you NEED to know.  So again, for the people in the back!  A newsletter is not the most effective way to convert new subscribers into buyers.  And for the people who thought they were spared…. No, a discount is also not the only way of off...