The Brand Marketing Show

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "'What to do & avoid doing to boost your eCommerce sales in 2024'. is finally here! If you haven't listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order. If you have listene...

Do you remember how it felt at the start of your business journey? You're excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here's how it often feels when you get going: WTF was I thinking? I can't do this! I'm utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this.  We start to despair that we can ever achieve our goals. W...

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term. The automated f...

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, 'I haven't changed anything but sales have dropped off a cliff', I'd probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chicken Little about it! Right now, there is no denyin...

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won't have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiring and retaining customers will be different depen...

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it's never without issues along the way…  I'm sure we all know the frustration when you invest the time, energy, and money into ads that either don't produce the expected results, OR that suddenly take a nosedive for no apparent reason. The truth is, many business...

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it's harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One of the most effective ways to cut through the clutt...

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you've stuffed up in some way. That you did something to cause the downturn.  Or, to blame poor sales on the state of the economy.  Either way, you're liable to end up in the same place: not investing time or money in marketing to drive your business forwards. First of all,...

Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads. And I know a few of you have been feeling anxious as a result, wondering if it's something you've done to stuff things up. Trust me, it's no...

Do you feel like you're working your butt off but getting nowhere fast? Like, you're so busy all the time you could not possibly work any harder or longer hours than you already are.  I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort.  How can you get a bit more leverage into your days so that the results and outcomes you can produce are bigger and better c...

It's often the case that entrepreneurs launch their brands feeling as though they've done the hard work by actually getting their product to launch.  But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen. Building an audience. Gaining brand awareness. Getting customers to actually buy your product – not...

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you'll grow month on month and year on year.   Business owners and leaders crave predictable, profitable growth.   But, most people who have been in business for even a short while, know from experience that there are a lot of variables outside your control, which mak...

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania.  Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure?  With an estimated spending of $1300 on tickets, travel, accommodat...

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they're looking for. Additionally, with more than 70% of website visitors now on mobile devices, the navigation becomes...

Most eCommerce brands that are struggling to grow right now are stuck because they're making this one critical error:    They don't have the right, over-arching growth strategy in place.    It's not that these brands aren't implementing some marketing strategies… They're usually implementing a bunch of tactics like email marketing, posting content on socials, maybe spending money on advertising. S...

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC.  Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world's best kept secret. But, not all traffic is equal and getting quality traffic at a profit is harder than it used to be.  To scale and grow a profitable online store,...

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I've been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don't know these metrics, or any of the other performance metrics that drive growth.   They al...

Without fail, every business has areas where they're struggling and that impact their ability to grow.  If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you'd like, but you'll also be heading towards a cash flow crunch that could kill your business entirely.  Similarly, if your operations and fulfilment a...

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content.  Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some content for social media, or for a major promotion,...

The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris.  Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before "kill screen" where the game crashes and there's nothing left to play.  The video game of Tetris was first launched in...

Most business owners I know are ambitious. They're aiming to create something significant with their business. But many struggle with goal setting. Either because they don't know how to do that (without playing 'pin the tail on the donkey' with their revenue targets!) Or, because they've set goals in the past and missed them by a big margin, and then felt miserable. There are two problems here: fi...

Ever wondered why some people seem to have a Midas touch in building their business?  It's not just luck; it's about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At the very outset, the most critical bucket to fill is knowledge. Think of...

If you're like so many business owners that I've observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all weekend. They work from their phone whilst watching TV at night, or from the sidelines of their kids' sport.  There...

Over the last year or so, it's gotten harder and harder to generate profitable results from paid advertising.  Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of conversion events in order to optimise. Without the data from thos...

I think the word that best describes this year is bruising…  For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, even ad costs have skyrocketed!) To say it's become...