The Brand Marketing Show

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I've literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic cha...

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion.    As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do...

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.   So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come…    I wanted to spend a bit of time sharing what's currently working in eCommerce marketing – so tha...

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.    And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.   On the one hand, this is why we do things like retargeting ads and use ema...

What do you do when you've just given birth to your first baby, it's the middle of Covid lockdowns and you're struggling with mastitis and can't feed your baby?   Well, if you're my guest today, you invent a new product that takes the market by storm!   Today on the show, I'm joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.   Elysia essentially created a...

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.   This online store had been given some bad advice about scaling her business, particularly about Facebook ads.    It was such damaging advice and nearly sent the poor woman bankrupt!    The conversation...

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don't know anything about growing a business yet.    But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that's when confidence comes.   I love sharing these stories of gro...

There are a tonne of things you can do to help grow your customer base in your eCommerce business.    Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like.   But, what about running a giveaway or a competition?    This strategy actual...

What if I told you that you're just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off.   I know, I know – I sound like a...

I'm sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.    But, when things get hard, or when we try things that don't work out how we want them to, it IS hard to persist towards achieving your big goals and vision.    My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa's business started with the goal of m...

The other day, I read the report a business buddy received from their ad agency. It said "this traffic ad isn't converting but the traffic is good because it's feeding your retargeting campaign." Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn't taken it upon herself to learn anything about how those ads should work. This scenario happens a...

There's an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs.    I love the process of innovation, where you try and create a new solution that doesn't exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun.    But it's a...

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why?  Two reasons: These brands have excelled at their marketing all year around, so they've built brand awareness, built the size of their warm audiences...

Many of you would know and love the baby and kids brand Snuggle Hunny. It's such a beautiful brand, aesthetically, in the quality of the products, as well as the brand's values, which are very much about sustainability and community.   Well, today I have a real treat for you as I'm joined on the show by Julie Mathers, CEO of Snuggle Hunny!   Some of you may remember Julie as the founder of Flora a...

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit?   Right now, I'm seeing a LOT of brands sending out constant discounts.   Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales!   These brands are NOT making money.    And by continuing to discount constantly like tha...

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store.   Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that!   Maybe email marketing is like vintage fashion – it's so old that it's now new and cool again…   In all seriousness, though, I do get...

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn't want to get into the water in the lesson pool.  So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then turned to me and said, 'two biscuits'. And then pr...

Have you been feeling lately as though it's getting harder to get traffic to your website?    If you've noticed this trend, you're not alone. It's happening to everyone.    And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that's actually not what's going on here.   In fact, what's really going on has the potential to have a lasting and very negat...

  In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it's incredibly difficult for a brand to cut through that noise and get noticed.   Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today's guest is one of those.   About a month ago, I was reading an article on the Mamamia blog about the be...

I'm not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we're into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this year. What should you be focusing on right now to...

So today on the show, we're gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you're new to eCommerce and setting up your first website, or you've been running for a while and need to improve your conversion rate, your website design is a critical consideration.  Because it's no secret that, over the last couple of years, it's be...

The past few weeks have been an absolute whirlwind of an exciting time, because I've bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement. But I felt like it could be a bit more helpful f...

There's a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business.  Entrepreneur wants to grow their business but they don't know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves.  Entrepreneur gets very busy and does see some growth and improvement, but then those results pla...

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women's fashion label with heart.  Sarah only launched her label less than two years ago, but it's almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queens...

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn't keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago!  Since working with us two months ago, she's lear...