The Brand Marketing Show

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn't just a software update—it was a declaration of w...

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!  We're talking about the death of digital advertising as we know it.  And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying. Right now, there's...

If you're anything like me, you've seen and felt how different the online business and marketing world is, how different consumers are reacting to your marketing and not responding to buy in the same way they might have in years gone by.  You're watching the eCommerce world transform right in front of your eyes and thinking "What the hell is actually happening?" Well, that's exactly what we're goi...

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're not alone. We've been tracking some fascinating trends in how brands have been approaching their mid-year sales push. Today I'm joined by three experts from our team at Productpreneur Marketing, as a panel of marketing detectives ready to solve the...

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuilding a brand from the ground up while keeping loyal...

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you're stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for? Perhaps your marketing plan looks like this: "Post 3 reels this week. Do another giveaway. Drop 30% off sitewide. Oh, and light a candle and...

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a "robots are taking over" doomsday kind of way, but in a very real, "my sales are slowing down and I don't know why" kind of way. It used to be that if you could get your ad in front of the right person, or stuff your page with keywords, y...

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda. (Dramatic, I know!) And today,...

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy.   So I know that a lot of businesses have felt discour...

As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade working predominantly with female founders, I've seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of w...

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales.    For starters, it's the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They're back to work, back into routine, and often tightening their belts after a financially heavy start to the year...

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.   So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.    Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy...

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing.   Now, we all know very well that no courier or postal service will ship our orders out for free. So we're well trained to expect to pay for that service!    But on the marketing side, the options (and fees involved) for...

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that's how you discover new products.   Whereas, when it comes to shopping online, typically you have to be actively searching for that thing.   eCommerce is unlike having a brick and mortar store, where you can somewhat rely on foot traffic...

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.    The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they've actually experience have been pretty disappointing to say the least.    Now...

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising.   However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago.    This is partly due to technology advances in AI: for example, thanks to gen...

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It's a time of excitement but also some uncertainty.  As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it's to streamline things, but in all honesty it's going to make these...

Over the last year, I've seen a lot of businesses come up for sale, in fact I've been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months.    That's super exciting, but it's also been a really eye opening experience about how vastly different many eCommerce brands are set up and run and the differenc...

My favourite podcast episode to record this year was episode 227, titled "How to calculate your ROI on learning to grow your business". At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it's also because I realised something about myself:    If I'm not learning something new, I get bored quickly and start to feel as though I'm not pro...

For my last pre-Christmas podcast episode, I thought I'd share a few insights with you about what's worked well for me this year, some things I've tried that have not worked so well, what I'm focusing on doing better and what I want to take with me into 2025.   I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do...

Today – as I'm recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we're all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now's the time to make sure your brand...

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn't during this peak promo period.   I'm going to share some of the data that's been released already from major Australian retailers as well as key eCommerce platforms.   As well as the inside scoop...

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I'm seeing some phenomenal results for our clients' campaigns, but there's always more you can do to squeeze every ounce of opportunity from your promotion!  Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics...

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.  We've put more items in our shopping cart than we really needed because there was a "buy two, get one free" promotion, or because there was a free gift with purchase if you spend over a certain amount…  Using upsells and product bundling is a smart way for businesses to...