The Brand Marketing Show

Getting website traffic and sales in your online store can be tough.  I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of 'oh this search engine optimisation thing is too techy and difficult and I'll never understand it so I'm gonna pay someone else to do it'.  And unfortunately having...

In today's episode I'm talking about the marketing we're seeing big brands do really well - outside of paid advertising or social media.  And I really wanted to highlight these strategies for you because they are things you can replicate in any size business.  And to be clear - I mean the kinds of things that are worth doing because they seriously shift the needle. Something I see very often with...

Today we're going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo.  Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I be doing? So I sat down with Narelle Spencer, one of my top Account Managers,...

I'm super excited to bring you today's episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year.  I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least successful clients, to try and draw out some conclusions about why some fared better...

Today on the show, we are going to be diving into all the dos and don'ts when it comes to testing your social media advertising campaigns.  We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store.  But getting to the point of having a successful campaign can be stressful and frustrating at...

If you've been a listener of mine for any period of time you would know how much I value email marketing!  Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it's the one platform where you OWN your customer list and you don't have to rely on corporations or algorithms to get your me...

A goal without a plan is just a wish - Antoine de Saint-Exupéry Today's episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it. I hear you ask "But Catherine, how can one even plan for another year in the pandemic?". I hear ya!  But if we don't go into 2022 with a vision for our business we'll be starting the year off floundering and spendin...

When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking. With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment in their lives, I've seen so many exciting new products come to the market. But I've also seen a lot of products tha...

 "The more you read the more things you know. The more that you learn, the more places you'll go." Dr Seuss It's the lull in between Christmas and New Years so I thought I'd share something light but inspiring for you to listen to today. I hope everyone is enjoying some down time and if you're like me and looking for a new read during the holidays I've rounded up some of my favourite books which y...

Today on the show, I welcome back my friend and High Performance Mindset Coach - Ben Elliott - to have another chat about managing our mindset through challenging times. Because - frankly - 2021 hasn't been an easy year for most. I think it's fair to say, it's challenged all of us in many and varied ways.  And I've been noticing and hearing from so many of you, that you're feeling utterly exhauste...

Join us for a very special episode as we celebrate 100 episodes of The Productpreneur Success Podcast! Thank you so much for being part of this incredible journey. We've talked to a huge range of inspiring business owners over these last two years, who have so generously shared their journeys.  We've shared expert knowledge that myself and my team use to grow successful ecommerce businesses.  We'v...

Hands up - who is feeling really ready to put 2021 to bed?  I know I'm not the only one who is feeling really tired and kinda over it right now. I'm seeing it and hearing it from all over the place. This year has been incredibly challenging on so many fronts and I know we're all a bit over it right now and ready to take a break. "A bit over it" is probably an understatement. I'd say many of you ar...

Have you worked with a marketing agency before and it ended up as an extremely costly and frustrating failure? Or perhaps you're looking to hire an agency for the first time but you've heard so many horror stories and you don't know what to expect - what if you invest all that money with no results? Hiring a marketing agency to take your business to the next level is an exciting stage for the grow...

In today's episode I'm excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thomson. Between the three of us we've seen our fair share of the good and the not so good of copywriting in eCommerce, experiences that we now use to craft powerful messages for our clients. We all know how important it is for a product business to have...

Today's interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you're going to want to come back to time and time again. Rhianna very generously shares her insights on building a business based on values such as sustainability and inclusiveness but she also provides valuable tips on how to manage your mindset and capabilities as a business owner. Having a career in f...

It's an exciting time for eCommerce and marketing right now.  More than ever we have the potential to reach our customers on so many channels, whether it be via our website, a Facebook Live, an Instagram Reel, paid advertising, Google searches, an Email newsletter or an SMS or a messenger bot… Exciting, but overwhelming right!? How do we possibly keep up with creating content for our customers on...

Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone's mind.  You own a cleaning product business and demand for your gorgeous home cleaning products is going through the roof. You're excited about scaling up and growing your business despite the challenges the world is facing. But then… one of the key components of your product, the plastic bottl...

Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.  And there's no bigger social impact than having the right celebrity rave about your products! But how do you get your products into the hands of celebrities?  And what is the difference between celebrity endorsements and paid influencer shoutouts? Today's guest i...

Launching a new product is an exciting time for any e-commerce business.  And in a global world, your products are most likely made offshore.  You've put in months of work with your supplier to have your products finally ready for sale and now you just need them delivered from overseas… to your door. Simple right? Sadly, no! Importing products from overseas is a complex process that if not done co...

The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity ecommerce offers.  Starting online to sell your products direct to your customers certainly sounds appealing. The number one comment I always hear is:  "I want to retail my products on my own website becaus...

Have you ever struggled to understand where the money is going in your business? Asked yourself "I've made all this money this month but there's nothing left in my bank account and I still have to pay taxes. Where has all my money gone?". "Am I actually ever going to be able to pay myself in my business?" If so, you certainly aren't alone!  "...we have an awesome sales weekend, we feel amazing and...

In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That's the question today that I'll be answering "How can I stand out in a competitive market when other stores are selling similar products and brands? How can I be different?" Such a good question! And such an essential part of your...

If you've been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you're regularly sending out emails and have a series of automated emails providing valuable information and offers out to your customers but you're kind of scratching your head saying "This is gr...

Today's interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire to. What I found inspiring about our chat was how honest Steph was about the journey and while she admits she's no o...

What to do when customers want to try things on before buying… Sometimes it's hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, or fashion accessories. Any product really where a customer usually likes to touch o...