The Brand Marketing Show

As the saying goes "A picture is worth a thousand words" and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience. Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when viewing your product. It captures their attention and imagination and takes them to...

Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December.  But in 2021 we're seeing delayed local delivery times, difficulties with stock availability and customers changing their buying patterns after last year - which means the big hol...

When you're in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago.  Knowing that one day her products would grow into something bigger than what she could offer she set out to grow a legacy brand...

Creating content may feel like a never ending item on your to-do list. But there IS a reason why it's so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience's questions.  When done right, your content will help you distance your brand from the competition. It will engage potential customers and provide the information...

If you've ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to prototyping and testing and colours and materials and… the list goes on!  Julia i...

A marketing budget is a balancing act: spend too much and you'll break the bank, but spend too little and no one will know that your business or your products even exist. Most of the literature out there on the topic of setting marketing budgets for your business focuses on two different methods of calculation: Percentage of Income, and Fixed budget. But none of this really accounts for how you sh...

I'm so excited to share today's episode with you! This week we sat down with Amy McGlade from The Breastmilk Queen to talk about her journey from working as a midwife to building a successful business that empowers breastfeeding mums.  Amy has a massive goal and it's driven 100% by the impact she wants to make in the world - and that's to reach over a million breastfeeding mums and to give them th...

Setbacks happen in business. It's impossible to avoid dealing with failure on some level when running your own business. Sometimes you make a mistake. Sometimes, someone else makes one that impacts you in your business. And sometimes, things change in the industry or market forces conspire against you. Now I feel sure we all know that business is never a straight line from the start line to achiev...

If you've ever wondered how you can incorporate your dream of being an entrepreneur with making a difference in the world then this episode is for you.  Today I talk with Monica Meldrum who shares the inspiring story of Whole Kids - from how Monica created her business from scratch but with big dreams and values to becoming a household name with nationwide stockists and becoming a B-Corp Business....

Have you ever found yourself looking at your goals for your business, whether it's to get it to 7 figures in sales or to be stocked globally, or even simply to be working on your business 3 days a week, and wondered - how am I possibly going to achieve those goals? You know you want to get to the next level in business but how do you know what to focus on when you are overwhelmed every single day...

I'm so excited to share today's podcast episode and introduce you to Sharon Hunter, founder of much-loved kids brand Emondo Kids. Sharon's story is a must listen case study for product brand owners as she originally started out building her business on social media and attending trade shows and expos. But then of course… 2020 happened!  So what happens when one of your main sources of sales, in-pe...

In a world where it feels like there are new online businesses popping up every single day, it's more important than ever to stand out from the crowd. But how do you do that when it feels like it's all been done before? And then what happens if you get noticed and you have to be ready for all those orders! It can be a lot to think about but today's guest Laura Furiosi, founder of Rashoodz, has bee...

As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishing?   Are you easily distracted by shiny objects and jumping from one online course to another hoping it will have that one thing that will change everything?   If so, you're certainly not alone! I think it's built into the entrepreneurs DNA to always...

  Have you ever wondered what it takes to build a brand from your kitchen bench to being stocked around the globe?   Are you overwhelmed about the challenges you might have to face for such a journey or even how to start learning the skills that you think you'll need to succeed?   Well, today Cinzia from The Original Smoothie Bombs is with us to share her journey on what it took to go from discove...

Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton.  I'm so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years.  There are so many important lessons that Kate shares but what resonated most with me was her experience in creating a long ter...

How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what's even more exciting is that these sales are coming from a database of customers YOU own!  That's right, today I am going to talk about the power of email and how you can create a strategy of receiving regular sales th...

It's nothing new to Ecommerce business owners: advertising via social media can be absolute gold for driving sales in your online store. Once you take the leap and nail the ad formula that works for your target customer, you can really hone in and talk directly with potential new customers.  You can convince them to buy your products and transforming them into raving fans that spread the good word...

I am so excited to introduce you to today's podcast guest! Sally Bingham is my Senior Facebook Manager here at Productpreneur Marketing and together we've worked behind the scenes behind many eCommerce brands with their marketing strategies.   Today I get to talk to Sally about one of her areas of expertise and that is the aspect of storytelling and using creative and visual content in paid ads. A...

This episode is a MUST LISTEN for every brand owner who has an online presence. Whether you are a seasoned pro on social media, starting out or simply frustrated about constantly creating content on social media this episode with Kate vanderVoort is going to change the game for you and how you view social media as part of your business strategy. Community and creating content for your audience are...

If you've been feeling the pressure of how to keep up with the changes being rolled out by social media platforms right now, and asking yourself if it's even worth continuing with paid advertising for your brand, then I've got an episode for you! With Social Media platforms rolling out their algorithm changes in response to the Apple iOS14 update many brand owners are throwing up their hands and s...

Have you been at that point in your business where you seem to be making a lot of sales and are constantly packing orders but you just can't understand why you're not actually making a profit? Lots of sales means lots of profit right? I see this all the time and while there can be various reasons for this scenario the first thing I ask our students and clients to look at is their first time custom...

Starting an online product business is very exciting indeed. And one of the most exciting steps for any new business owner is launching your shiny new website!  So much work goes into launching any website, no matter if you have one product or 500. There's the branding and the copy and photography, and don't forget all the techy things like accepting payments or setting up shipping.  But once you...

Today's interview is with Louise from Louise M Shoes and I think so many of you are going to really see yourself in Louise's journey. Whether you are thinking about starting your own business or you've been through similar challenges with manufacturing and finding your values, there's something here for everyone!   Louise Matson founded her very own luxury shoe brand for flight attendants and corp...

If you're in the business of selling online, then most likely you're always on the lookout for new ways to grow your sales. To convert more website visitors into paying customers. You have all your marketing in place and a well designed website with great products and descriptions, but what if your customers are STILL not buying! Sometimes we can be just too close to our own business, too focused...

I love sitting with my guests and listening to how not only they got started in their business but how they've found the way that best suits them to grow and the lessons they've learnt along the way. And today's interview with Tracey, the founder of Adventure Snacks is a MUST listen! Tracey shares with us her experiences from starting her own brand of healthy baking mixes to creating a super succe...