The Brand Marketing Show

Having been in business for over 15 years I can well and truly say that I've had my fair share of fears and challenges while growing  And I know that you, as an experienced or new business owner, do too.  I'm here today to tell you that fears around what you are capable of and what may go wrong are completely natural - but they don't have to hold you back. Today, I share my raw and honest experien...

I'm so excited to bring you this case study - it's for any online business owner who is sick of constantly being worried about where the next sale will come from and instead, focus on the parts of their business they actually enjoy! Let me introduce you to Helen from Healthy Dog & Co and how she took her online store from surviving to thriving!  Originally focused on selling her dog treat and acce...

Case Study with Becc Warr from The Mummary Have you ever gotten to a point in your business where you're feeling lost and frustrated and don't know what next step to take? You might be wondering why all that time you spent on curating the perfect Instagram feed is not creating the traffic and sales you were sure it would bring in. Or perhaps you feel like you've lost touch with what you wanted to...

Have you ever felt guilty about being ambitious in your business? So much so that you've actually down-graded your goals because you told yourself that it wasn't achievable or something that you really shouldn't go after? Because it's not 'okay' to want more than you have or being successful means that you have to give up on being a 'good person/mother/wife'? And then on the other hand, if you're...

In a world where we live in a constant scroll of news and images and videos and ads it's becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram post or Facebook ad or even your creative email in a sea of visual overload. But it can be done! Have a think about some of your favourite brands that not only makes you stop scrolling but you also start...

You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates.  It's more important now than ever to be the one in the drivers seat when it comes to your audience.   We've seen it countless times over the years where businesses have lost their relationship with engaged shoppers due to Instagram, Google, and Facebo...

Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you've just spent months getting online and marketing, is one of the most vital pieces of the puzzle and if it goes wrong it can disappoint your customers and even worse, ruin your brand reputation.  Not to mention the countless hours of your valuable time spent...

Unless you've been living under a rock you have probably heard something about the new Apple iOS14 update. You've likely either chosen to ignore it completely as it's just too hard to get your head around or you've gone into panic mode about what this could mean for your paid Facebook advertising that you've put so much effort into.   It's a lot to take in and it really is a big change to how we h...

As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning. It's January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but also HOW you're going to achieve it. But so many people get excited at the start of the year and plan up big things wi...

It's January now. Phew - we made it! Happy new year and all that… So it's that time of year where we really ought to be figuring out what the heck we're gonna be doing this year!  For my first episode of the year, I decided to share what I'd do myself if I started my business over again in 2021.  Because I know for a fact that there has been MASSIVE growth in eCommerce businesses over the last 10...

It's that time of year when we think about setting new year's resolutions and make our plans for the year ahead.  I'm not one for New Year's Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing for themselves, like fitness or weight loss ones... Choosing resolutions that we aren't r...

We're nearing the end of the year now and the holidays are upon us. Hopefully, you're getting ready to enjoy a bit of time away from your biz!  I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn't my normal mini-training episode or guest interview. I don't think you need to learn more strategies at this time of year...  Instead, I want to shar...

As we draw towards the close of this crazy year that we have been living through in 2020, let's take a moment to reflect on the year that's been. I know that there's so much that's been written about and said about this year, and a lot of it is pretty negative. I don't dismiss the difficulties many have experienced this year at all, but I also don't want to add to that kind of content.  I really w...

The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can ALSO help convert new customers by enticing them to stop sitting...

We're coming to the end of the year. It's been a really difficult year for a lot of people. And I'm pretty sure many of you are probably feeling pretty exhausted and burnt out.  Maybe you're also feeling a little bit gun shy…. Like, "how can I possibly plan for next year when things can change on a dime?"  It can be very difficult to approach this time of year, when we should be turning our attent...

Whether you're new to eCommerce and needing to set up your first website, or you've been running for a while and might be considering making some changes or improvements, it's worth stopping to think about what difference it potentially makes when it comes to your site design.  People ask me all the time, "What is the best Shopify (or Wordpress) theme?" And, "I want to grow my sales - how do I get...

These days, we're all bombarded by hundreds of emails and thousands of marketing messages a day. So it's way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right.  Even now, in 2020, email marketing still generates the highest ROI of 3800% - much higher than pretty much any other marketing s...

It goes without saying that businesses need to be profitable to survive.  But more and more, they must also embrace public sentiment in order to attract and engage with their audience.  Customers are much more likely to spend according to their personal values. That much has become blatantly obvious this year! Which means - social change has real business value. Today on the show, I'm excited to w...

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we've put more items in our shopping cart than we really needed because there was a "buy two, get one free" promotion.  Product bundling is a smart way for businesses to increase sales revenue, because customers spend  more money per transaction, plus it's a great way...

eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right  now for all their gift-giving needs, the 2020 holiday season is set to be the most lucrative yet for eCommerce. But don't rejoice just...

As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do.  Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They're not converting as well as they used to. People are noticing and complaining about b...

Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it's not something that comes easily or naturally to many. I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it's the only way they know how to generate a hit of sales. Then when the promotion ends, the...

The most magical time of the year has taken over our minds and to-do lists. It's the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it's essential to plan in advance. E...

Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn't historically been a 'thing', but Aussie retailers are catching on fast. Last year, it grew by over 50% and it now represents the start of the busy Chr...

Over the last couple of weeks I've been working with clients on their marketing planning to see out the rest of 2020 and then into 2021.  And when it comes to planning, I like to start with a 'vivid vision' exercise: What would you like to achieve in your business in 3-5 years time?  It's a useful exercise to repeat every year too. It's easy to get bogged down into our day-to-day work, trying to g...