The Brand Burger Podcast

My guest: The Nuance Collective Terry Seitz on LinkedIn Summary: In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thi...

My Guest: https://www.linkedin.com/in/benscandlen/

My Guest: https://www.linkedin.com/in/briankoffler/ In this conversation, Braeden Matson speaks with Brian Koffler, founder of DIGS Marketing, about his journey into marketing, the challenges of paid media and attribution, and the importance of aligning sales and marketing efforts. They discuss the nuances of demand generation, the role of AI in marketing, and the need for realistic goal-setting i...

In this conversation, Will and I dive into the intricacies of marketing strategy, exploring the distinction between strategy and tactics, the impact of organizational incentives, and the challenges faced by marketers in the B2B SaaS landscape. We discuss the importance of clarity, coherence, and communication in building effective marketing strategies, as well as the need for honest assessments of...

My Guest: Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets. He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta. He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go. Compare, Sanofi, J.A.L, and Ad...

Original Video: https://www.youtube.com/watch?v=HObj7ISWnbQ Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

My Guest: https://www.linkedin.com/in/builderofwedges/ Come holler at me: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

In this episode, I discuss why I've dispensed with the "brand & performance" dichotomy and what to use instead. Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

In this episode, I give the mic to Auke Hunneman & Christian Hollums; two incredibly smart and experienced individuals. As a marketing and business leader, this conversation is one of the most important things you'll listen to this year. We cover: Why Philosophy is relevant to marketing (it really, really is) First vs third person perspectives in business & customer centrism The mechanisti...

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap. Ex and OpEx and how to think about these two in the marketing context. Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

In this episode, I go deep on marketing strategy, what it is and how to execute one. W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

In this episode, I talk to Oliver JP Osborne, Founder, Consultant and market research expert. We cover powerful ground here, including: What is an “orientation” in this context? How to drive revenue with customer orientation What is market orientation? How else can you be oriented? How do you do market research at different budget levels? How to innovate in the context of market orientation (commo...

There's been a lot of claims about "brand awareness" lately that are incorrect. In this episode I go deep on: • What awareness actually is • Aided vs. unaided • Awareness, salience & mental availability • Awareness & demand creation & more. Connect with me: https://www.linkedin.com/in/braeden-matson/

In this episode, I speak to John James, founder, consultant, speaker & marketing leader. We cover a lot of very useful ground: What a Brand is & fundamental terminology How to put strategy in place based on ARR and the importance of focus The 95:5 rule ROI vs. Financial payback Why CEP & audience research is absolutely critical to success How CEPs and Segmentation are the same thing if...

In this episode, I go deep and practical on: What mental availability is What mental market share is, how to measure it and why it matters What is a CEP? What is cued retrieval? How to find and prioritize CEPs How to use CEPs in advertising How advertising works How to budget for advertising Connect: https://www.linkedin.com/in/braeden-matson/ Website: https://www.storybookmarketing.io/

Brand "vs" performance is the dumbest thing ever and needs to stop immediately. It has never been an either or, and they are not competing, antithetical forces. They aren't Cain and Abel. They are the same coin, deployed at the same time, in different proportions depending on where a business is at. They work together to produce greater business effects and profitability than doing just one. They...

It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/

This episode covers foundational things I didn't know for much of my career. By the end, you'll be ahead of most marketers; I guarantee it. Expect to hear: What Marketing Is What Marketing Does Why Marketing Does It How Marketing is Measured + a final (what really should be) nail in the coffin on the ROI conversation. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarket...

Outbound sales should be part of a unified strategy that includes marketing. In this episode, we cover: How outbound usually works How outbound is part of targeting How segmentation should happen in the real world and marketing/sales alignment +more Be my guest on the pod! Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/ There is a secret way to do demand gen that no one is talking about: lower your prices. I'm kind of serious, in that 𝗶𝗳 the parameters by which you define market demand include "what consumers in a market are willing to pay for a specific good in a specific market", then yes, you can create demand by lowering prices....