The Brand Burger Podcast

Mmmmmmmm, pie. Pie slices. More specifically, segmentation. What is it? Expect to hear the main places where brands go wrong here and how to avoid these mistakes. We also touch on the criticism of segmentation as a practice. Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Oof—the big one. So hot right now. Positioning. Expect to hear: What positioning is The difference between brand positioning and product/segment positioning My favourite positioning framework How to do it in practice Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Brand marketing is hard to measure, but so is almost everything that's effective. In this episode, expect to learn how to measure brand marketing without any added funds & nothing added to your tech stack. Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Understand how the B2B buying process actually works, the giant implications of the 95:5 rule and Bain / Google's research into B2B buying.

ROI's impact and the measure of ROI are different things. This confusion I believe is singlehandedly ruining many business'. In this episode, we discuss the difference & how to measure brand marketing.