The Brand Building Podcast

Discover why mobile apps are now the most profitable revenue channel for eCommerce brands — and how Tapcart is helping brands like LSKD, Muddy Bites, and 100 Thieves turn their Shopify stores into cash-printing machines. In this video, we break down how push notifications are outperforming email and SMS, how to slash CAC, and how to build a retention engine that prints money.  ✅ Elevate your bran...

What if you could replace your marketing strategist, data analyst, and growth consultant with a single AI tool? Meet Moby AI by Triple Whale — the game-changing agent that gives e-commerce brands instant, actionable insights from your ad data, email flows, customer LTV, and more.  In this video, I break down how Moby works, what it can do, and why it’s the future of profitable ecomm growth. ✅ Ele...

In this video, I break down the most important metric inside your Klaviyo account — the deliverability score — and why it could be the difference between landing in the inbox or getting lost in spam. Learn how to find your score, what a good score looks like, and proven steps to fix deliverability issues fast. Plus, see how we helped a client recover 42% in lost email revenue! ✅ Elevate your bran...

Google SEO is dying—and your future customers are asking ChatGPT, Perplexity, and Claude what to buy. If your brand isn't showing up in AI results, you're invisible.  In this video, I’ll show you the exact LLM SEO strategy we’re using to drive high-intent traffic to eCommerce stores—without spending a dollar on ads. Learn how to optimize for AI search, get discovered by smart assistants, and futur...

In this episode, I sit down with Michael, owner of Good Day Chocolate, to hear his incredible entrepreneurial journey—from sailing around the world and launching restaurants to taking over and transforming a supplement company that delivers wellness through chocolate. We dive into the unique benefits of chocolate as a delivery system, product development, challenges in scaling a CPG brand, retail...

In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space...

Thinking about working with Bread Loaf? Before you sign on, see exactly how we onboard new clients and set them up for fast wins and long-term success. In this video, our founder breaks down the entire Bread Loaf onboarding process — from proposal to kickoff to execution. Whether you're a fast-growing DTC brand, a CPG startup, or an outdoor lifestyle company, this is the proven system we’ve built...

In this episode, we sit down with Nicole, co-founder of PUR-FORM to talk about her entrepreneurial journey, personal health transformation, and how PUR-FORM  is reshaping the future of functional and regenerative medicine. Nicole opens up about her experience with PCOS, her background in health coaching and marketing, and how a personal stem cell success story led to the launch of PUR-FORM  during...

In this episode, I sit down with Timothy Lantz, co-founder of Tendeza Moda and Starlette to talk about his incredible transition from decades in healthcare technology leadership to launching a mission-driven e-commerce jewelry brand. Tim shares his personal journey through burnout, reinvention, and rediscovery of purpose, and how he and his business partner Angela Harris are bringing integrity, su...

In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S. His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can...

In this episode, I talk with Nick Shaw, co-founder of RP Strength (Renaissance Periodization), about how he turned a passion for fitness coaching into one of the most trusted names in evidence-based training. Nick shares the story behind RP’s explosive growth—from early days as a personal trainer to building a global brand through digital fitness products, Instagram marketing, and a best-selling f...

Latif Hamilton shares his wild entrepreneurial journey—from knocking doors in construction sales to co-founding SpiritHoods, the iconic animal-inspired fashion brand. We dive deep into creative marketing, surviving knockoffs, launching with zero production, and building impact-driven brands that emotionally connect with audiences. ✅ Elevate your brand’s Email & SMS marketing: https://breadloa...

Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands. From automations to prospecting, we cover: ✅ How to integrate PostPilot with Shopify + Klaviyo ✅ Segments to prioritize for retention wins ✅ Building automated flows like winbacks & abandoned carts ✅ Sc...

 What if shopping online was as easy as having a conversation? That’s exactly what’s coming with the new ChatGPT x Shopify integration. We’re breaking down what’s hidden in OpenAI’s latest code release — from real-time product data and buy-now buttons to a future of AI-powered personal shopping assistants. This isn’t speculation. This is the next evolution in search, commerce, and how customers sh...

ChatGPT just launched Shopping Campaigns — and it’s about to change the e-commerce game. No more irrelevant ads, no endless scrolling — just frictionless, AI-powered product discovery that sends shoppers directly to your website.

From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch. Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

Unlock the Power of Klaviyo A/B Testing! In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure...

When Colorado’s coolest outdoor brand joined forces with its most iconic beer, magic happened.  This is the inside story of how Yo Colorado and Coors Banquet launched the most epic ski suit collab of the year — and how Breadloaf helped make it a sellout success. From concept to giveaway to a legendary event at Golden Mill, here’s how we turned a killer idea into a viral moment and a massive e-comm...

In 2025, massive tariff hikes on Chinese imports are shaking the e-commerce industry to its core. From skyrocketing costs to halted inventory, brands are scrambling to survive. In this video, we break down what's happening, who’s being hit hardest, and what e-commerce businesses must do to adapt—fast. If your brand manufactures in China, this is your wake-up call.

I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II...

Say goodbye to hours spent writing emails, texts, and push notifications. In this video, I’m unveiling the Retention Labs AI Agent — a FREE custom GPT that helps eCommerce and CPG brands generate high-performing retention marketing copy in seconds.  Whether it’s email, SMS, push, or direct mail, this tool is built to save you time and boost your results. Watch as I walk through a real demo, share...

Still flying blind with your marketing spend? In this video I'll break down how Triple Whale's Sonar is transforming the way e-commerce and CPG brands track, optimize, and scale their marketing. Learn how to uncover true ROI across channels, improve ad targeting, and supercharge your Klaviyo flows with enriched data. Plus, get a free brand retention audit to level up your strategy in 2025. ✅ Elev...

How did Bad Company Fishing Adventures go from an idea to a thriving e-commerce powerhouse in just a few months?   In this case study, I break down how my team Bread Loaf, one of the top Shopify e-commerce and growth marketing agencies, helped bring Bad Company's vision to life. Founded by Anthony Hsieh, Bad Company is more than just a fishing brand—it’s a movement. A portion of every sale support...

Are you still scrambling to plan your marketing campaigns last minute? Say goodbye to the chaos and hello to a rock-solid Q2 retention marketing strategy! In this video, I’m breaking down a bulletproof Google Sheets calendar to help you leverage key dates, optimize email/SMS sends, and drive consistent revenue. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/ro...

Creating high-quality e-commerce content is expensive—photo shoots, models, props—it all adds up fast. But what if there was a smarter, more affordable way? Enter ChatGPT-4.5’s image generator, a game-changer for e-commerce brands. In this video, I’ll show you how to use AI to generate stunning product and lifestyle images instantly, cutting costs while staying creative. Whether you're running ads...