The Brand Building Podcast

In this video, I’m breaking down Klaviyo Analytics — the hidden engine behind your revenue. Most brands send emails, run flows, and optimize campaigns without truly knowing what’s driving results or bleeding them dry. I’ll show you how to use customer analytics, product insights, and attribution models inside Klaviyo to turn your data into action.  If you’re on Shopify and serious about scaling th...

In this video, I’m breaking down 7 proven strategies to grow your email and SMS list in 2025 so you can crush Q4 revenue without relying on discounts or overspending on ads. At Breadloaf, we help Shopify brands scale through lifecycle and retention marketing, and I’ll show you the exact list growth tactics we run every day for our partners using Klaviyo, Postscript, and Attentive. From popups that...

In this episode, I share a boots-on-the-ground recap from Klaviyo’s K:BOS in Boston—why the energy mattered, how Klaviyo is evolving from ESP to full CRM, and what operators (brand and agency) need to do right now to win Q4 and 2026. If you’re a Shopify brand and want a Klaviyo CRM + omnichannel gameplan for Q4 and 2026 (WhatsApp, RCS, direct mail, social capture, AI workflows), click the link bel...

If you wait until Black Friday to plan Black Friday, you’ve already lost. In this video, I’m handing you the exact BFCM campaign calendar we use at Breadloaf to help our clients crush Q4.  I’ll walk you through every channel — email, SMS, push, and direct mail — and show you what to send, when to send it, and how to maximize revenue all the way through December.  Steal my playbook, drop it straigh...

Stop waiting until November to win Q4 — the brands that dominate Black Friday and Cyber Monday start in September and October. In this video, I break down the exact playbook we use at Breadloaf to front-load demand, grow your subscriber list, and set your Shopify or CPG brand up for massive Q4 results. You’ll get actionable tips on: Budget splits and top-of-funnel strategy Offers, popups, and subs...

iOS 26 is here, and it’s changing the game for email and SMS marketing. Your messages could be getting filtered, your tracking stripped, and your campaigns crushed if you don’t adapt.  In this video, I break down exactly what’s changed, why it matters, and the 5 strategies I’m using to future-proof retention marketing in 2025 and beyond. If you’re serious about keeping your campaigns alive, this o...

I just got back from the Meta Advertiser Summit in LA, and the message was loud and clear: If you’re only running a few ads in Q4, you’re leaving money on the table. In this video, I’m breaking down the exact Q4 creative playbook that Meta wants us to run—hooks, formats, creator strategy, testing cadence, and more.   Plus, I’ll share the stats they dropped on stage and give you my 14-day sprint pl...

In this episode of The Brand Building Podcast, I share the inside story of a record-breaking campaign that delivered a client’s first million-dollar month—plus a $1M day and even a $1M hour. I'll break down the fundamentals that made this possible. If you’re serious about e-commerce growth, this episode shows how patience, planning, and execution can set new standards for success.

In this episode of the Brand Building Podcast, I breas down my 10-80-10 Method for using AI tools like ChatGPT to supercharge productivity in 2025. Forget the overhyped influencer nonsense—this is a practical framework for agencies, marketers, and operators to streamline workflows, create better copy, scripts, and strategies faster. If you’re not leveraging AI the right way, you’re leaving massive...

Texas just changed its SMS marketing laws — and if your DTC brand sends texts to Texas customers, you could face fines of $500–$1,500 per text if you’re not compliant. In this video, I break down the new Texas SMS law (TTCPA), what it means for your email & SMS marketing, and the exact steps you need to take now to stay safe. Don’t risk lawsuits or lost revenue — watch before you hit send. ✅...

Yotpo just announced they’re shutting down their Email + SMS platform — and if you’re still on it, your flows, automations, and subscriber list could be gone before Q4 even starts. In this video, I break down: ✅ What Yotpo’s shutdown really means for DTC brands ✅ The best alternatives (Klaviyo, Omnisend, Attentive, Sendlane) ✅ A step-by-step migration plan to protect your list & deliverabil...

In this episode, we sit down with Brandi, founder of Weston Heated Apparel, to hear how she turned a failed textbook business into an 8-figure seasonal brand loved by cold-weather customers across the country.  From bootstrapping and building strong supplier relationships to launching heated gloves, jackets, and socks — Brandi shares the real story behind her success, her growth strategy, and how...

AI is changing email marketing forever. With Gmail’s Gemini, Apple Mail’s smart inbox, Outlook Copilot, and Yahoo’s AI summaries, your emails may never even get opened — not because of bad subject lines, but because AI already told your customers what’s inside.  In this video, I break down how AI summarizers are disrupting email marketing, what it means for open and click rates, and how to adapt y...

In this episode, we sit down with Louis Joseph, founder of Alps & Meters, a premium alpine sportswear brand blending old-world craftsmanship with modern utility.  Louis shares his journey from corporate roles to launching a luxury ski apparel company built on timeless style, quality, and performance.  Learn how he navigated startup life, inventory challenges, and the future of the ski industry...

How Two Friends Built a 7-Figure Bag Brand From Scratch | FTL Founders Interview Meet Xander and Ryan, lifelong friends who turned a personal pain point into a thriving direct-to-consumer bag brand, FTL.  In this episode, they share how they went from bootstrapping prototypes in their spare time to landing partnerships with pro athletes and major sports teams—all while leaving behind their corpora...

Is your Klaviyo list bloated and underperforming? Dead emails are costing you serious money. In this video, I reveal a step-by-step “off-the-grid” email revival strategy that doesn’t even require Klaviyo.  Learn how to fix deliverability, warm up a new domain, clean your list, and re-engage cold subscribers using high-deliverability ESPs like Mailchimp. Perfect for ecommerce brands serious about r...

Stuck at $1M in revenue with your Shopify brand? This video breaks down the exact differences between 7-figure DTC hustlers and 9-figure ecommerce giants like Jaded London and Dr. Squatch.  From capital structure to ad strategy, team building, and ops — learn what it really takes to scale from $1M to $100M and beyond. If you're serious about growth, this is your roadmap. ✅ Elevate your brand’s Em...

If your eCommerce growth feels stuck, it’s probably not your ads or product. You’re likely leaving hundreds of thousands in revenue on the table from customers who’ve already said yes. In this video I break down: ✅ Why most brands struggle with retention ✅ How our 28-point Brand Retention Audit works ✅ The exact process to unlock 20%+ more revenue in the next 90 days ✅ And how to get this $4,0...

From a garage in Utah to a 38,000 sq. ft. HQ — this is the wild story of how two hunters built BAKCOU, the e-bike brand that’s changing the game for backcountry hunters and outdoor adventurers.  No investors.  No plan.  Just grit, faith, and a whole lot of hustle. We talk product failures, brutal tariffs, big pivots — and why BAKCOU bikes are built like tanks. ✅ Elevate your brand’s Email & S...

From a kitchen table in Redondo Beach to generating $1B+ in revenue for brands like Star Wars, Coors Banquet, and Macy’s—these are the 9 lessons I learned building Bread Loaf over 9 years.  Whether you're starting an agency or scaling your business, these insights are the roadmap I wish I had on day one. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?...

In 2025, AI isn’t just a buzzword—it’s the engine behind every dollar spent in eCommerce. From ad creatives and video production to product photos, website design, analytics, and even SEO—AI is reshaping everything. In this video, I break down how smart brands are using AI tools like Creatify AI, Triple Whale’s Moby, and more to scale faster, cut costs, and win in a competitive DTC landscape. If y...

STOP spending all your budget on ads! What if your best-performing marketing channel is already on your customer list? In this video, I break down exactly how one brand generated $40K+ in referral revenue in just 30 days — with ZERO ad spend. I’ll show you step-by-step how to build, launch, and scale a referral program for your Shopify store using the best tools in the game. ✅ Elevate your brand’...

Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue.  Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold. ✅ Elevate your brand’s Emai...

In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips.  Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-...

iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression. In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update...