The Brand Building Podcast

Imagine transforming a local fishing brand into an e-commerce powerhouse—growing sales by over 200% in just one year. Sounds impossible? That’s exactly what we did at Breadloaf with Everglades Fishing Co. (EFC), and in this video, I’ll break down exactly how we made it happen. From securing lost digital assets to launching high-performance ad campaigns, leveraging influencer content, and running r...

If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way. Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENR...

If you're using Klaviyo for email and SMS marketing, chances are you're making at least one of these costly mistakes—and they could be hurting your revenue. But don’t worry, I’ve got you covered! After auditing hundreds of Klaviyo accounts, I’m breaking down the biggest mistakes brands make and exactly how to fix them. Watch now to optimize your flows, increase engagement, and boost sales! ✅HOW T...

Expo West 2025 was absolutely INSANE – over 85,000 people, 3,500+ exhibitors, and some of the most groundbreaking innovations in food, wellness, and CPG. If you missed it, don’t worry—I’ve got you covered! In this video, I break down: - The hottest trends (zero-proof beverages, GLP-1s, prebiotic sodas & more!) - The brands to watch (SuperGut, Hi-O, Bloom, O Positive Health, Chomp’s & more)...

What happens when an iconic airline partners with an aviation collectible brand? A product launch that rewrites the rules of direct response marketing.  In this video, we break down how PlaneTags and Qantas Airlines turned retired Boeing 747 skin into a must-have collectible—and generated an 11.36x ROAS in the process. From paid social strategies to brand partnerships, this campaign proved that gr...

I just had a full conversation with Sesame AI, and my mind is officially blown 🤯. This AI isn’t just answering questions—it feels like talking to a real person. From discussing life and emotions to AI’s role in business and ethics, Maya (the AI) had some wild responses. Could AI like this revolutionize customer support, sales, and even personal interactions? I think so. Imagine instant, human-lik...

Just checked your Klaviyo bill and noticed a price jump? 😱 You’re not alone! Klaviyo just rolled out a major pricing update, and if you're not careful, you could be paying for inactive profiles, checkout abandoners, and unengaged subscribers! 🔍 In this video, I’ll break down: ✅ What’s changing with Klaviyo’s pricing model (and why it matters) ✅ How auto-upgrades & flexible sending work (an...

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 🚀 STOP Sending One-Size-Fits-All Emails! Klaviyo Segments Explained 🎯 Are you sending emails, getting some opens, maybe even a few clicks—but it still feels like you’r...

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 In this Figma email design tutorial, I walk you through creating email layouts, choosing fonts and colors, and optimizing for mobile. Whether you’re designing marketing...

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rot... 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/rete... How I Sailed For 2 Weeks And Run My Ad Agency Remotely In this video I share how I sailed for two weeks from San Diego to Cabo San Lucas while running my ad agency remotely. I break down exactly how I managed my business operations of...

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Twitter: https://x.com/jasonportnoy Linkedin: https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca

In this episode, I explore Klaviyo’s game-changing B2C CRM—designed specifically for direct-to-consumer (DTC) brands. This all-in-one platform seamlessly integrates marketing, customer service, and analytics, empowering brands to deliver hyper-personalized experiences through email, SMS, push notifications, and social media. I break down how real-time customer data, AI-driven automation, and predi...

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/wel...

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/   Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/   Comprehensive Coaching Program: https://www.thebrandmarketer.com...

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/wel...

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/wel...

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/wel...

✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://w...

✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://w...

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage How To Operate An E-Commerce Store In 2025 In this video, I dive into how to operate an e-commerce store in 2025 by reflecting on lessons learned in 2024 and the emerging trends shaping the future of online business. We discuss strategies for staying competitive, optimizing operations, and adapting...

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Predictions for Ecommerce Trends in 2025 The e-commerce landscape is evolving faster than ever. If you’re still relying on 2024 strategies, you’re already behind. In this video, I share 17 game-changing trends that will define e-commerce in 2025, helping you navigate disruptions and position your br...

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Email Marketing For Ecommerce In 2025 (Full Tutorial) In this video, I share a complete tutorial on email marketing for ecommerce in 2025, covering strategies to grow your online store and boost conversions. You’ll learn how to create effective email campaigns, optimize email deliverability, and cra...

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage 2024 BFCM Was Crazy! Here's What I Learned In this video, I share my biggest takeaways from BFCM 2024 and the strategies that worked best during this record-breaking shopping event. I break down key lessons learned from Black Friday and Cyber Monday campaigns, including insights into ad performance, conversion rates, and c...

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage This Is Why You Should Do IRL Events As An ECOM Brand In this video, I share why every e-commerce brand should consider hosting IRL events to connect with their audience. I dive into the story of PlaneTags, an e-commerce company that hosted an incredible event and the surprising impact it had on their brand. You’ll learn h...