The Brand Builder Show

One of the most effective strategies for growing sales on Amazon right now is utilizing external traffic to boost organic ranking. Amazon even incentivize you to do it by offering a 10% Brand Referral Bonus. But how do you get started? And what KPIs should you be focusing on? In this week’s episode of the podcast we speak to Ben Faw, founder of MaverickX - a company entirely focused on external tr...

Selling on Amazon in Europe remains to be a huge opportunity - if you do it right. There is significant demand (Amazon Germany, for instance, generates more revenue than Amazon UK) and also lower levels of competition. However, as time has gone on more rules, regulations, and compliance challenges have been introduced and created a higher barrier to entry. In this episode of the Brand Builder Show...

Facebook ads are one of the most scalable advertising opportunities available to eCommerce brand owners.  But a successful Facebook ads campaign can also become a risk if you don’t understand how to maintain account health.  Get too reliant on Facebook ads as a marketing channel and come against account shutdowns and you could severely hamper your brand’s growth.  With that in mind, in this episod...

Email marketing is one of the best and most affordable ways to drive more revenue for your eCommerce brand. But how do you get started? And where will you see the quickest, most significant results? Well, in this week’s episode of the Brand Builder Show we’re joined by the “Digital Postman” Reinis Krumins, owner of AgencyJR - an email marketing agency driving millions of dollars through email. In...

We all recognize that building a brand is a business model with great potential. But what if you want to shortcut the journey and go from zero to a thriving, profitable business as quickly as possible? Well, by buying a business you can do just that - fast-track the start-up phase.  In this week’s episode of the Brand Builder Show, we’re joined by Andrea Balletbo from Boopos to talk about exactly...

To grow a time and location-independent income is the dream for so many.  But how do you actually go from zero to freedom? Well in this week’s episode of the Brand Builder Show we’re joined by Tray Brunner who launched BambooAve just a few short years ago with the dream of doing just that. He & his partner have since grown the brand to 7-figures in revenue whilst spending large chunks of time...

Increasingly regarded as the ‘holy grail’ of eCommerce income , subscription revenue has a number of benefits for brand owners. But what kind of product lends itself to a subscription model? And how can a brand owner optimize their business for a growing percentage of recurring revenue? In this week’s episode of the Brand Builder Show we’re joined by Matthew Holman from subscription software QPilo...

They say a picture tells a thousand words. This is as true on Amazon as it is anywhere in the world. Creating high-quality, story-telling images is one of the most important aspects of creating a well-optimized Amazon listing. So in this episode of the Brand Builder Show, we sat down with Kamal from AMZ One Step to talk best practices for listing images. We discussed: How to create a main image fo...

Have you ever wondered how to get a brand-new product to market? Or thought of launching something on the back of a fast-growing trend? If so, then this episode of the Brand Builder Show is a must-listen!  We sat down with Tim & Scott, founders of a new backyard gaming concept PaddleSmash - a Pickleball style game that is soon to hit retail stores across America. In the episode we talk about m...

Every seller knows that ranking products on Amazon is a make-or-break objective . Rank your products well and benefit from the waves of traffic that flows through Amazon. On the other hand, fail to rank products on page one and you’ll easily be ignored . To try and help with this massive topic this week we welcomed Alina from AZ Rank onto the podcast.  Alina has worked both on her own brands and w...

Every Amazon seller and eCommerce brand builder knows that one of the biggest challenges when growing your business is cash flow. How do you continue to finance growth with so much inventory expenditure needed? The good news is that there are a lot of solutions available to you, and in this week’s podcast episode we’re joined by Piers from Storfund to explore these options.  In this episode you’ll...

If you’re looking for some inspiration for your Amazon listing optimization then this episode is for you.  On this week’s episode we’re joined by Julian Lohse, co-founder of an Amazon listing optimization agency that lives and breathes all things conversion rate on Amazon. In this episode, we talk about why listing optimization is so important… And how to build a real brand on Amazon. Julian share...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru. In this episode we discussed: How to choose the right keywords and initiate the “Halo Effect” for your Amazon products How to launch products in competitive niches What your first 12 months should look like to succeed when launching on Amazon. Thank you to...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive. In this episode we discussed: How to win against the eCommerce giant in 2022 The absolute best way to get fast, helpful suppo...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Carl Weische who is taking the eCommerce Twitter community by storm! Carl operates a fast-growing conversion rate optimization agency and helps eCommerce brands grow their revenue and profitability by improving the on-page experience for customers. In the episode we covered the key mistakes beginners make and how...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by my good friend and business partner Claire Howarth. Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day. In this episode we break down the key stages of g...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.  In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist. Learn more from Jon: Jon’s book: Opting I...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed: How to strengthen your supply chain for ongoing growth What funding options are available for growing businesses Whether you should scale or sell your business for maximum reward Le...

Welcome back to another episode of the Brand Builder Show! This week you’re in for a treat as we’re joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern. In this episode we discussed: How Simple Modern are sustaining 100% growth year on year How offering more variations of your products can drive substantially more revenue The clever technique Bryan used to secure licensing...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Tom & Alex aka The Honest Entrepreneurs. Tom & Alex joined us on the show 6 months ago and were hitting around $30k/month in revenue. Since then they’ve seen explosive growth and have hit $140,000 in the last 30 days selling their own branded products on Amazon. In this episode we talked through a range of...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by serial entrepreneur Nathan Hirsch. Having scaled and sold the popular outsourcing marketplace FreeeUp, Nathan and his partner Connor recently launched EcomBalance. It’s a bookkeeping startup focused on helping Ecommerce sellers get financially strong to build successful businesses. In this episode we’ll discuss be...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon. We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Ben Jabbawy, founder of eCommerce marketing platform Privy. Ben and his team at Privy serve over 100,000 customers and have helped them collect 500 million email addresses and drive $7billion in revenue. So, it’s safe to say he knows a thing or two about building and monetizing a list of engaged customers. In this...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by one of our well loved BBU members Kevan Marshall. Kevan recently appeared on Dragon’s Den (UK’s version of Shark Tank) and pitched his business for investment from serial entrepreneurs such as Peter Jones and Steven Bartlett. In this episode we discussed everything that goes on behind the scenes and get some fasci...

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by not one, but two sellers! Dustin & Kris both started selling on Amazon in 2014 only to later meet and join the Sellozo team.  In this episode we discussed their journey through the Wild West of Amazon in 2014 to today’s very different market. We also talked through best-practice PPC campaign structures Dustin...