The Brand Builder Show

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Troy Johnston, long-time Amazon seller and founder of Seller. Tools. Having achieved a 7-figure exit in 2017, Troy has since gone from strength to strength in his execution of building leading Amazon brands. He has also helped drive the Seller.tools suite to becoming one of the most respected tools in the space....

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Clayton from Carbon 6.  Having recently burst onto the scene, Carbon 6 are an Amazon tool aggregator, combining some of the greatest tools in the Amazon FBA space. In this episode we talk about the journey, what they are aiming to do, and get a behind the scenes demo on one of their most exciting tools - PixelMe....

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Nick from HelloTax.  Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe.  We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market! => Co...

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit. Key Topics: How Robin split tests his products before he e...

Welcome to this week’s episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value. Key Topics: Why understanding customer acquisition cost is becoming more and more important on Amazon How the lifeti...

Welcome to this week’s episode of the Brand Builder Show where we are joined by one of the leading voices in the Amazon FBA space Kevin King. Kevin is renowned for his extensive knowledge of successful strategies for Amazon sellers having sold millions of dollars worth of products on Amazon in recent years.  Key Topics: Is selling on Amazon still worth it? An answer for all aspiring sellers How su...

Welcome to this week’s episode of the Brand Builder Show where we are joined by Sam from Feedback Whiz - one of the most well know tools in the space. We talked through how Amazon sellers can generate more reviews for their products - an essential part of growing a successful Amazon business. Key Topics: What the buyer / seller messaging platform is, and the best practices of using it What metrics...

Well hey hey! In today’s episode of the Brand Builder Show we’re joined by Andri Sadlak. Andri launched, scaled, and sold his Amazon FBA brand for $500,000 in the last couple of years. He’s now launching a new brand alongside his service for sellers - ProductPinion. Key Topics: How Andri overcame major challenges to grow and sell his brand Why target market feedback is essential for any serious br...

What a special show we have for you today… I sat down with BBU member Emre who arrived in America chasing the “American dream”. Driving for Uber to make ends meet, he heard about selling on Amazon just over two years ago and placed his first order of 300 units. Now 300 units is his worst DAY of sales. Listen to the full episode to hear about this crazy journey of growth. Key Topics: What Emre’s fi...

Welcome to this very special episode of the Brand Builder Show where we welcome Jim Mann from Thrasio. As one of the biggest buyers of Amazon businesses, Thrasio have a very clear picture of the type of brands they are looking to acquire. In this episode I quizzed head of UK&EU acquisitions Jim Mann on exactly what that criteria is, so you can go out and build on that blueprint. Key Topics: Wh...

Welcome to this week’s episode of the Brand Builder Show where we got the chance to speak with Ryan Clark, co-founder of Westbound Logistics. Key Topics: How a $80m brand optimises its logistics operation Why prices have increased so much in the last 2 years and when we might expect them to come down Why you should think twice before ever using your supplier to ship DDP Connect with Westbound: Web...

Welcome to this special episode of the Brand Builder Show with our good friend Jon Elder. We’re announcing the launch of the FBA Freedom Challenge! Key Topics: Why building and selling assets is the key to financial freedom How Amazon has become one of the best platforms to help you build an online asset The 3 year plan towards a 7-figure brand Join the FBA Freedom Challenge: JOIN HERE Connect wit...

Welcome to this week’s episode of the Brand Builder Show! I got the chance to sit down with Greg from Empire Flippers and talk about all things buying and selling online assets. I enjoyed this conversation a ton, and know it will stimulate some interesting thoughts as you look to grow your business. Key Topics: Why there is no aggregator bubble and you shouldn’t panic to sell your business How bra...

Welcome to this week’s episode of the Brand Builder Show! You’re in for a treat this week as we sit down with Samantha Williams. Having launched (no pun intended) a trampoline park to multi-million-pound revenues and 2 separate sites within just 2 years, Samantha has now transitioned into building her own Ecommerce branch. Key Topics: The highs and lows of starting a trampoline park The systems dr...

Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She’s seen some great early success in Australia and is now looking to take the brand global. Key Topics: Why Ashya took the personal approach in her branding How the clear USP of her product line has been a smash hit success How she used influencers to...

Welcome to this week’s episode of the Brand Builder Show! We talked to Izabela Hamilton from RankBell.com. We planned to talk through latest changes to Amazon’s TOS with regards to search find buy, rebates, and other tactics -- but it evolved into a wide-ranging conversation about brand building and customer journey.   Key Topics:  How understanding your customer’s buying journey can exponentially...

Welcome to this week’s episode of the Brand Builder Show! We sat down with Ben Leonard, founder of international fitness brand Beast Gear - a multi 7-figure brand that Ben launched, scaled and exited in 2019.   Key Topics: The Beast Gear journey that started in the midst of great personal challenge The keys to scaling a new business to high revenue numbers How you as a brand owner can grow the val...

In this week’s episode of the Brand Builder Show, we sit down with Daniel Little from LinkMyBooks. Daniel launched, scaled, and sold a 7-figure business on Amazon - twice. We talked through the journey, and dug into some keys that will help you on you pursuit of a similar journey. We also discussed some best practices for bookkeeping to help you scale faster, and exit for more.   Key Topics: How D...

In this episode of the Brand Builder Show I’m joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight.   Key Topics: How to structure your PPC campaigns for ultimate optimization What analyzing over $2.5bn in ad...

In today’s episode I got to sit down with two rising talents in the Amazon FBA space. Tom and Alex, otherwise known as ‘The Honest Entrepreneurs’ on YouTube, have built their Amazon business to over $250,000 in sales and are documenting the journey to 7 figures. But it hasn’t all been plain sailing. They’ve had to navigate account closures, shipping challenges and more on to get to where they are...

Welcome to episode four of the Brand Builder Show! In this episode I sit down with Piers from AVASK Accounting to assess the European expansion opportunity.   Key Topics: The biggest myths around selling in Europe and how ignoring them can help you win The impact of Brexit on selling on Amazon in Europe and what you need to do to stay on top Keys for success in European marketplaces despite their...

In today’s episode I’m joined by Brett Pittam, one of our Brand Builder University members. In the last 2 years, Brett has built one of his brands to the point of being ready to be sold. He is in talks with brokers at the moment about selling this brand in early 2022, and in this episode we talk through the emotions of that, what he’s doing to prepare, and how you can model this journey.   In our...

In today’s humdinger of an episode I interview SoStocked founder and Inventory Management expert Chelsea Cohen. Chelsea’s insight into managing inventory as your brand scales on - and off - Amazon is invaluable and in this episode she shares some very helpful strategies. Key Topics Include: Best practices for newer sellers when it comes to inventory management The difference between your IPI score...

In this, the first ever episode of the Brand Builder Show, I sit down with none other than Jon Elder. Jon launched his business on Amazon in 2014, and went on to sell it for multiple 7-figures in 2019. He now uses his expertise to help other sellers go the same route. Key Topics: How to build your brand in a way that creates the most value for a potential future buyer What goals you should be look...