The Brand Builder Show

Prime Day is an Amazon event that creates a lot of opportunity for sellers . Millions of hungry buyers flood the platform every year looking for good deals and exciting new products. But how do we make the most of this opportunity? That’s exactly what I talked through with Jake Zaratsian from Jungle Scout on this week’s podcast. We discussed the best Prime Day strategies to help you maximize your...

As your eCommerce brand grows you’ll naturally look to bring on help within key areas of the business. Whether that’s marketing, accounting, or any other area, finding the right freelancers, agencies, and in-house team is a key skill to master.  Knowing when to choose which option is also a vital part of the process. So in this week’s episode of the Brand Builder Show, we invited marketing broker...

Running Google Ads to Amazon products is one of the best ways to drive organic ranking on Amazon right now. But getting them set up is a new skill to learn, and running them profitably an art to master. So, in this week’s episode of the Brand Builder Show we asked Tyler Gregg from Ampd.io to join us to help break down some of the best practices.  Ampd has helped over 3,000 Amazon sellers get set u...

If you’re selling on Amazon there’s every chance you’re using Amazon PPC to drive sales and increase organic visibility. But, according to this week’s podcast guest, most sellers are missing out on big opportunities with Sponsored Brand advertising. While Sponsored Products is the bread and butter of an Amazon PPC strategy, Sponsored Brands can add a significant amount of extra volume without bein...

Every savvy brand owner knows that email marketing is key for long-term success. We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with. But, if those emails land in spam folders, it’s all a waste of time. In this week’s episode of the Brand Builder Show, we’re joined by email marketing expert Israa Alrawi t...

It’s not every day you get to sit down and talk with the CEO of a 9-figure eCommerce business. However, this week I did! Rupesh Sanghavi heads up ErgodE, a global eCommerce business that ships millions of orders every year and last year generated $150 million in revenue. In this insightful episode, we talked about: The operational challenges (and solutions) of a growing business Managing inventory...

It’s one thing to build a brand once, but this week’s podcast guest has turned around and is doing it all over again. Ben Leonard founded Beast Gear in 2016, sold it in 2019, and now returns for his third appearance on the Brand Builder Show to talk about new brands he’s building and why he’s doing it. We discussed: Sourcing in Vietnam vs China Truly understanding the customer you’re serving How t...

One of the biggest challenges of a physical product business is just that - physical products. Sourcing, shipping, and managing inventory is a complex operation that can frustrate beginners and pros alike. But it needn’t be insurmountable challenge, and there are strategies you can use to run an efficient and profitable supply chain operation. In this week’s episode of the Brand Builder Show, we s...

There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time. One such strategy is Search Engine Optimization , often the non-sexy option in an industry searching for quick wins. However, for those willing to put the work in and have the patience required, the benefits of eCommerce SEO are well worth the wait. In t...

If you want to build a real, defensible business it’s essential you consider intellectual property (IP). IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business. In this week’s episode of the Brand Builder Show, we’re joined by trademark expert Andrei Mincov to break down the steps you need...

When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising. In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organic marketing . She breaks down her strategy for bui...

Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up? Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show!  Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your Amazon listings. Together, we'll dive deep into...

There’s no denying that Amazon PPC has become a more time-consuming endeavor over the years. As more and more brands advertise on Amazon, it’s no longer a simple set and forget ad platform. Instead, savvy Amazon sellers need to lean into advanced strategies and automations to save time and make their resources go further. In this latest episode of The Brand Builder Show, we sit down with Bradley D...

Simple Modern is one of the great success stories of Amazon-first brands.  Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup. In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham. It was a fascinating conversation where we talked about: How the Si...

It’s no secret that a solid email marketing strategy is a must for any eCommerce brand that wants to maximize revenue and be successful over the long term. But with the world of eCommerce changing so rapidly, how can operators utilize new data and AI technologies to stay ahead of the competition? In this week’s episode of the Brand Builder Show, we’re joined by Abby Hehemann from Get Response - on...

If you’re looking to expand and diversify revenue for your eCommerce brand then Walmart is an increasingly attractive option. Walmart are working hard to offer more features to sellers in an attempt to pick up some of Amazon’s market share. In this week’s episode of the Brand Builder Show, we’re joined by Will Haire from BellaVix. Will and his team manage both the Amazon and Walmart presence for a...

In this week’s episode of the Brand Builder Show we’re joined by Maxence Roy. Maxence launched a supplement brand in 2019 which he then went on to sell for six figures. He is now head of product development for an 8-figure aggregator and has a wealth of knowledge to share.  In this episode, we walked through his journey from launch to exit, including the highs and lows of the eCommerce journey. We...

Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform . On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias. Mina is the founder of Trivium Group who currently manage over $3 million per month in ad spend on Amazon .  In the episode we talke...

Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond. The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited. This week’s guest on the Brand Builder Show is Kfir Abud, co-founder...

The opportunities for eCommerce brand owners to leverage AI tools to reduce workload and increase efficiency continue to develop rapidly . One of the fastest movers in the Amazon tools space is ZonGuru who have recently shipped a ChatGPT integration to their keyword research and listing optimization tool . In this episode, we’re joined by founder Jon Tilley who gives us a demo of the tool and show...

It’s a huge honor to have a legend of the eCommerce space join us on the podcast this week Eric Bandholz. Eric launched BeardBrand in 2012 in order to scratch his own itch and has since built it into one of the leading beard product brands in the world . The real driver of success behind BeardBrand is its monstrous organic marketing efforts. With over 2million YouTube subs, 600k TikTok followers a...

The recent rise of ChatGPT has put AI on everyone’s minds, but how can Amazon sellers utilize this technology to speed up their workflow and increase productivity? In this week’s podcast, we sit down with Britton Upchurch, founder of perci.ai a revolutionary new tool designed to help you do just that. Perci is an AI writing tool specifically built to help write Amazon listings faster - and better....

In this week’s episode of the Brand Builder Show, we welcome Ben Leonard, who founded, scaled, and sold the 7-figure brand, Beast Gear.  He now helps brand owners do the same through his brokerage EcomBrokers and we are excited to announce that he is the newest lecturer inside Brand Builder University. The brand new Exit Engine course has just been released inside BBU so in this episode, we chatte...

You’re in for a treat in this week’s episode of the Brand Builder Show where we’re joined by product development pro, Oren Schauble. Oren has a distinguished resume having worked with a wide range of successful brands and agencies in the eCommerce space. He uses his wealth of experience to create engaging and informative content around product development and organic marketing. In this episode of...

When it comes to selling on Amazon, data is king. If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly - how you can improve them. In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market - ManageByStats. Marc is an expert on managing an Amazon business by measuring a...