The Brand Builder Show

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth. In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors. Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU) Connec...

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators. However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon selle...

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are. In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone. Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/   Learn more about Blue Tuskr: https://www.bluetuskr.com/  Get...

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue. Explore Tiege Hanley: https://www.tiege.com/   Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/   Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter    Talking Points 00:00 - Introduction to G...

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison. Try PixelMe: https://brandbuilderuni.com/go/pixel-me   Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter    Talking Points 00:00 - Introduction to Guest: Clayton Atchison 01:04 - Quick Update on Carbon6 and Clayton's Background 04:29 - Exploring What's New with PixelMe 07:11 - Who Should C...

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand. Use code BRANDBUILDER to save 15% at https://premierspike.com/   Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter    Talking Points 00:00 - Introduction to Guest: Taylor Sanford 00:43 - Taylor's Background in eCommerce 03:44 - Navigating Challenges in a U...

Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience. Follow Samantha: https://www.instagram.com/samanthakozuch/   Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007   Learn more about the Maniscripting Journal: https://maniscripting.com/   Get our weekly eCom Memo: https://brandb...

When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly.  In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them. Learn more about Zignify: https://zignify.net/   Get our weekly eCom Memo: https://brandbuilderuni.com/news...

Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands. With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge. So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands. We talked about: What opportunities does TikTo...

In today’s episode, we welcome back a veteran of the show, Ben Leonard. Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside. It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footsteps. Enjoy! Episode Links Buy Quit Stalling &a...

Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin. Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently. In this episode, we talk about: Where the idea for Youthforia came from The challenges of cosmetic product development How Fiona go...

If you’ve ever lost sleep over the potential of Amazon account suspension, this is the podcast episode for you. In it, we’re joined by Ann Williams from GetUnsuspended. We talked through the most common causes for Amazon seller account issues so you can steer clear of them. We also talked through what to do if your account ever actually gets suspended.  To active accounts and free-flowing Amazon p...

Todd Goldstein founded Whoa Dough just a few short years ago and now sells millions of healthy snack bars per year. What started with a vision to create a healthy snack he and his kids can enjoy has turned into a fast-growing national brand. In this interview, we dove into exactly how he’s done it and talked about product development, branding, marketing, building teams, staying lean, and a whole...

International expansion presents a lot of opportunity for eCommerce brands to grow revenue without having to grow SKU count. But if you’re not careful it can be a costly exercise and result in missed opportunity. So in this episode of the Brand Builder Show, we talk to Jana Krekic, founder of YLT Translations. Jana and her team have helped over 3000 brands expand internationally and are certified...

In this week’s episode of the Brand Builder Show, we’re joined by Owais Amin. Owais is the founder of Upscale Valley, a successful Amazon agency working with 50+ clients.  In the episode, he shares the latest strategies that are working for his top-performing clients… Including a super-smart launch strategy you’ve probably never considered! Enjoy! Episode Links Connect with Owais Additional Resour...

There are three core metrics that define success on Amazon: Impressions… Clicks… …and conversions If you can master driving all three, you can master selling on Amazon. In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods. Daniela is a sharp operator who runs her own brand while also working with a number of high-profile, successful clients. As you’...

As the eCommerce industry grows, so does the range of different sales channels you can explore. But our guest on this week’s podcast episode believes you shouldn’t discount more traditional channels when looking to grow your business. Maureen Mwangi is a ‘big box’ retail expert and helps her clients get stocked on some of the biggest retail chains in the US. In this episode, I quizzed her about wh...

Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace. In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar. Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutting edge of what is working right now. In the epis...

If you’ve ever sold products on Amazon there’s a good chance you’re owed money. Why? Because every day Amazon accidentally loses or damages products in the midst of its gigantic fulfilment operation, but doesn’t always reimburse you for them. That’s why we asked reimbursement specialist Lee Loree from Carbon6 to come on the Brand Builder Show this week. He talks us through the main reasons you mig...

Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform. In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands.  In the episode, we talked about the three key levers that impact ad performance: creatives, landing...

If you’re looking for extra income streams for your business, look no further than this week’s podcast episode. We sit down with wholesale expert Isaiah Fritz who shares a new approach to popular selling method that eliminates competition and protects margin. We talked about how to find suppliers, what to look for in products, and how to set up carefully crafted exclusive agreements that put the b...

Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads. But a large percentage never even touch Sponosored Display ads. There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign. However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies...

The rise of AI has been clear for all to see, but most people still don’t know how to use it effectively to grow their business. The opportunity is huge, but the pitfalls are also equally large. So, in this week’s podcast episode, we’re joined by copywriting expert Chelsea Cohen to discuss how to effectively use AI to research, write, and grow your business. We talked about: AI’s copywriting hacks...

Your product detail pages are some of the most important digital real estate in your eCommerce business. Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year. But what are the best ways to write an optimized product listing right now, in today’s market? To talk this through in detail this week, we welcome Emma Schermer Tamir to the podcast. Emma...

Growing a food brand is no walk in the park, let alone growing one to $25m in sales. But that’s exactly what Will Nitze - this week’s podcast guest - has done with food brand IQBAR in just 5 short years. In this insightful episode, we talked through the entire journey, including: How he came up with the idea How he funded its growth through crowdfunding and rounds of investment What the research,...