The Boss Mom Podcast

Staying focused is hard, especially when we start a business and have kids running around. Is focus something that can be maintained consistently? Why are we more focused on certain parts of the day or certain days of the week, and how can we leverage this? What actions can we take in our business to generate more income using the power of focus? In this episode, I talk about how to stop getting p...

As entrepreneurs, we often feel like something is holding us back from getting to the next level. In a lot of the cases, it's our own minds and negative stories we tell ourselves about taking a certain action. How does the way we mentally and emotionally process a challenge or opportunity impact whether we execute on it or not? What can we do to start telling and believing a story that's more bene...

Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people who are in need of our help. But what kind of podcasts should we pitch? How can we find our niche? What should a pitch look like? And should we spend time sending pitches ourselves? In this episode, Matt Johnson talks about how to find the right podcasts and write a pitch that gets notic...

Scaling our business doesn't mean we have to work more or try harder. Why do only certain types of businesses fit the scalable model? How we can take our current business and make it scalable? Why do the owners of bigger businesses step out of production, and what's their new role? In this episode, business owner, and Self-Made Magazine Top Entrepreneur, Allison Maslan talks about how to get to th...

During the holidays, it's very easy for us to fall behind or work too much, but all of this can be prevented with a bit of planning. How do your industry and offerings determine how much time you should put into holiday promotions? What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to...

For many women, it feels like there are obstacles that stop them from getting to that next level and they desperately need someone to help them shed light on the path. Why isn't it the best strategy to make friends and family the people to hold us accountable? How can we start spending time in the activities that get us closer to our goals? On this episode, Optio founder, Charlena Smith shares ove...

Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in? Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started.     When it...

For many moms who are frustrated with 9-5 jobs, freelancing is a great way to make money and make time for their families. What's driving this demand for freelance workers? How can we find the right jobs in freelancing? How can we leverage what we're good at? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get int...

We're all told we should save more and spend less. However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives.   For most...

If an offer is always available, there's no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them? In this episode, I talk about why scarcity helps us sell more and how to implement it.   Scarcity brings you back on...

Selling is one of the hardest parts of being a business owner, but it's also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts? In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell. In order to passionately pursue and get what you want, you need to know what that i...

Business routines are challenging to build because there's always that fear of missing out or making mistakes. Why isn't there a size-fits-all routine we can all follow? Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads? In this episode, I talk about 3 questions I ask myself every day before I start working.   In t...

Subscription programs are rising in popularity, but it's a model that works better for some than others. What's the best way to test the waters before launching products? What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed? In this episode, Julie Ball talks about how she became a boss mom by building a subscription-based co...

Media appearances aren't just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to be seen to stay relevant? In this episode, Christina Nicholson shares why media appearances...

We often think of childbirth as a physical process, but it's a lot about the mind too. How can we find the balance between mind and body to make labor less stressful?  What can a doula teach us about birthing, motherhood and shifting our paradigms about labor? How can a better understanding of manifestation help us to guide our thoughts and actions into the life we want? On this episode, Chelsea A...

We love solving problems, but what happens when our clients need something else from us? Perhaps support or just someone who can listen to their problems? How can we identify ways to better serve our clients? When should we give advice and when should we just listen as a friend? In this episode, I talk about when we're needed as coaches and when we should just sit back and acknowledge our clients...

Negative experiences in our lives come with emotional scars, baggage, and other burdens. How can we unpack these things and overcome the emotional consequences of what we've faced? How do we bring a bit more confidence and bravery into our daily lives? How do we know when a fear is serious and needs to be addressed? On this episode, founder of In-Courage Living and professional encourager, Sarah H...

Have a failed launch in your past? It happens to the best of us, and it can make us dread the idea of launching a new product or service. How do we get to the point where we no longer need launches to generate income? What are the most common mistakes we make when we launch, and why should we avoid "soft" launches? In this episode, I talk about why we fear launches so much and how we can build a b...

Funding is a common challenge for many of us, but how can platforms like Kickstarter get our products in front of people? How do we determine if there's a market for our products? What role does storytelling play in promoting our Kickstarter campaigns? On this episode, the founders of Love Powered Co., Anna Lozano and Lindy Sood, share how they built a six-figure business by selling positive affir...

We're all aware that routines can make our personal lives easier, but what about business routines? Do you have a daily business routine that doesn't focus on just mundane tasks but also on specific steps that lead to more sales? How is a routine like this built? How can we use it to measure whether our current actions are beneficial for our business? In this episode, I talk about why successful e...

More and more people are looking for straightforward, streamlined and uncomplicated content. Is this something you can do in your own business? Are people willing to pay for content that was once published for free? If so, under what conditions? What are the steps you can take to make sure your content marketing strategy thrives? In this episode, Allie Casazza talks about how she turned her life a...

There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why story archetypes are everywhere around us and share how you can use a template to take advantage of...

There's a lot of pressure on moms to keep the house clean, do the daily chores, and take care of their children. Many mothers are alone in these responsibilities. How can you break the never-ending cycle of chores that need to be done? Why is it important for your children to share chores? And how can you use calendars and Trello boards to create a system in which each member of the family contrib...

Promotion is a touchy subject for many of us. We don't want to sound salesy, nor do we want to get rejected. Is it possible to be supportive while selling? How can we deliver more value and promote ourselves without sounding salesy? Is selling a skill that can be learned by anyone? In this episode, I talk about why it's so important to accept rejection and focus on promoting our businesses to the...

Budgeting can be quite challenging. It has the tendency  to make us feel deprived, especially when we work hard and we know we deserve a treat once in a while. How can we figure out what we should actually be spending our money on? What will our children learn from our budgeting efforts? And how can we make budgeting work for our unique situation? In this episode, Allison Baggerly talks about how...