The Boss Mom Podcast

Many of us aren't reaching our full potential or achieving the massive success we should be because we're not sticking with one thing and seeing it all the way through. We drop things before they've really taken hold, and we change our minds based on evidence that only exist in our minds. What are some of the false things the voices in our heads tell us and how can we debunk them? On this episode,...

The one thing all entrepreneurs have in common is that we started our businesses in order to give ourselves more time and money freedom. The ugly truth is, most entrepreneurs have zero freedom. They are constantly stressed and exhausted. As a result, their families suffer. What do we need to do in order for our businesses to give us true freedom? How can we get out of doing low value work? How can...

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we've decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements? On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.   3 Things We...

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries? On this episode, we discuss the positive parenting techniques we can use in our business...

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come? On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can...

We all struggle with getting people to care about what we're doing and the content we're creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world? On this tactical episode, I introduce our fav...

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age? On this episode, owner of Eat with Knowledge and...

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework? On this episode, I talk about the 3 things we need to overcome in order for us to start creati...

Marketing is an important part of building a successful brand, but many business owners ignore word-of-mouth advertising strategies. Why is word-of-mouth so crucial, and how can we use storytelling to boost our success? How do we become relevant in the eyes of our target customers?  On this episode, New York Times bestselling author and Convince & Convert founder, Jay Baer explains the importance...

If we want to take our businesses to the next level and create sustainable success, selling online courses is vital. What content should we be offering? How can we get our mailing lists interested in the courses, and how could we use the courses themselves to sell our other products? On this episode, I'm sharing how to create a small course that sells big. Leverage your knowledge and particular wa...

Owning a product-based online business can be intimidating and overwhelming. Where should we get started in our ecommerce journey? How can we ensure we don't end up losing a whole lot of money? On this episode, co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep share how aspiring online store owners can get started and avoid the pitfalls many people fall into.   3 Things We...

Most people spend more time creating content than marketing it, but we can't build awareness or sell anything through content that's not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to bu...

As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life? On this episode, speaker and bestselling author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Laura Gassner Ott...

So many of the issues business owners run into are common problems. What are the mistakes we're making, and how can we stop making them? Where should we be looking for help? On this episode, I'm sharing the mistakes most online entrepreneurs are making, and how to fix them. You can have a ton of passions, but you can't do them all at once . -Dana Malstaff   3 Things We Learned From This Episode St...

A lot of people want to be entrepreneurs, but aren't sure what their product is. How can you decide what to center your business around? Once you've made the decision, where do you begin the process? On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way.   3 Things We Learned From This Episode Find the problems you...

By nature, entrepreneurs go against the grain of the status quo. How does the public  schooling system impact entrepreneurship? What are the benefits of homeschooling to combat this? On this episode, bestselling author and entrepreneur Jadah Sellner shares her experience as a homeschooling mom and a business owner.   3 Things We Learned From This Episode How to start homeschooling (07:12- 10:07) T...

As Boss Moms, guilt is a feeling we're all used to. How can you stop guilt from holding you back? What should motivate you to keep going? On this episode, in honor of Independence Day, I'm reminding you to shed your guilt and feel proud of what you've achieved as a Boss Mom. Independence is about standing up and doing it anyway. - Dana Malstaff   3 Things We Learned From This Episode Guilt is norm...

The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human aspect of your approach. You need to understand the human beings in your audience. What do they want?...

Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted? On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces....

Creating a community can be extremely overwhelming, but there are very specific and strategic ways of thinking and planning that can help us break it down into manageable chunks. What can we do to help people feel like they belong? How can we be more inclusive? How do roles and rules help people feel more comfortable? In this episode, Marie Morris explains how she developed a community in her clas...

Never underestimate the importance of being in touch with yourself and valuing who you are right now. How can you become more in tune with yourself? Should you be working on yourself constantly- or giving yourself some space? On this episode, holistic life coach Shannon Kinney-Düh shares the importance of being at peace with yourself.   3 Things We Learned From This Episode Stop listening to the n...

Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook's transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community a...

So many entrepreneurs are overwhelmed by the number of things they want to achieve, and often their health is affected because of it. How can you stop feeling that overwhelm? Why is it so important to know how you're wired? On this episode, Dr. Shannon Irvine shares her experience with changing her approach to something that suited her better.   3 Things We Learned From This Episode Learn how you'...

Something that holds a lot of moms back from starting businesses is a fear of not being able to deliver what everyone needs from you. How can you stop yourself from being overwhelmed? When will you know if it's time to take a break? On this episode, founder of Mompire, Ashley Meyer, is here to share how you can protect your mental health and deliver a great product.   3 Things We Learned From This...

There are so many career options available to us, that sometimes choosing what's best for us can be overwhelming. How can you choose a line of work that will keep you fulfilled and take advantage of your talents? Should you check in with yourself to make sure you continue to feel fulfilled by those choices? On this episode, Career Clarity Catalyst Tracy Timm shares her advice for choosing what's r...