The Boss Mom Podcast

Successful businesses come from the minds of people who notice what's missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born!    The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals a...

Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off?    How do you even validate if it's a good product idea in the first place?    In today's episode, I'm excited to be joined by fashion entrepreneur,...

Your big, beautiful brain creates amazing things that help people. If we don't mention these things, it's impossible to build anticipation and get people to actually buy them from us.    The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we're selling in every blog or podcast?    In the last of our solo episode series, I share simple statements y...

Humanity may not be as dialled into our physical communities as we once were, but there's still a need for us to connect with one another regarding different parts of our lives. That's why building online communities around our businesses is so important.    The problem is, many of us are holding back from doing that. What's causing us to pause and how can we push through those fears? How can we b...

We can't get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming.    Getting on a call will feel a lot easier when we shift our goals and change our approach.    Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in con...

Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?   For those of us who aren't marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we're the only ones who can solve it?   More impo...

Using social media for our businesses is great, but it's tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in .    How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn't feel like we're pulling teeth trying to get p...

Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience?   Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers ?   In this episode, mother-daughter duo an...

Growing a business takes a ton of time - something many Boss Moms just don't have enough of. The solution is to make more time, and the only way to do that is by hiring people.    For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we en...

Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures.   How can we turn something like meditation for stress alleviation into a business, so we can use what's helped us to assist countless others? How can we fall in love with our daily practices enough to promote them?   In this episod...

There's a huge difference between having people who drift in and out of our lives and being surrounded by truly great human beings who will help us achieve anything we set our minds to.    How can we start saying no to the relationships that don't serve us, so we can focus all our energies on the connections that consistently inspire and fulfil us, instead? Is it even possible, when so many women...

Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What's stopping them from tapping into their full creative potential, and what can we do about it, as parents?    How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity tha...

As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.   There's a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our...

For most of us, being on camera while we're dealing with personal challenges is the last thing we want to do. However, building a brand requires us to push past the things holding us back, and if we want to make our mark we have to put ourselves out there. How can we stop letting our insecurities get in the way of telling our brand's story more effectively? Is there anything we can do to feel more...

At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?   Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?   In this episode, the author of You Are the Brand and host of the Brand Y...

There are a ton of ways to make money using social media, but many women hold back from getting started because they're afraid of the unknown.    How can we stop letting fear hold us back from the lives of our dreams? Will we ever truly get over the fears that come with starting a business and making an income through the things we love to do?   In this episode, the author of the #1 bestselling Fe...

Few platforms allow us to share our message like speaking engagements. How do we do them right , so we can make the biggest possible impact?    What can we do to create a better sense of connection with our audiences? More importantly, how can we get comfortable in front of an audience in the first place?     In this episode, Executive Producer of TEDXLincolnSquare and author of The Influential Vo...

Coaching is an incredible way to impart your wisdom and impact people's lives, but how do we consistently get clients without making our lives more stressful?   If we want to build a coaching business that reaches the six-figure mark, we have to create a refined toolkit that gets specific results. On top of that, we don't want to be the best kept secret, we want to be known, and bring in people ex...

We all have to deal with adversity at some point in our lives, and one of the best ways to navigate difficult experiences while keeping our businesses up and running is by having a coach.   How can we find a coach whose areas of expertise match up seamlessly with our needs? Better yet, how can we use our own experiences to help coach others with their challenges?   In this episode, COO of The Coac...

We all know how dangerous burnout can be, but many of us are still overworking ourselves both as business owners and as moms. Why are we killing ourselves trying to do it all, and how can we stop getting to the point of overwhelm before slowing down?    How can we get better at filling our cups before tending to our children and businesses? Can we prioritize our wellbeing and still make all our dr...

There's a lot of trial and error in starting a business, and it's easy to end up feeling knocked around by what works and what doesn't, on top of raising our kids. With all of this going on, how can we approach our businesses from a place of calmness?   Is it possible to be multi-focused and still get things done? How can we find our inner peace while we deal with all the inevitable ups and downs?...

Turning 40 is a huge milestone and a birthday that feels different from other ones. A pivotal birthday brings up so many feelings - fear, excitement, anticipation, joy, apprehension, and tons of questions about what getting older means to us.    The older we get, the more we see how much we've lived, and how much more we still have to experience if we choose to stay young at heart and young in min...

As moms, we know how unpredictable life can be, so it's normal to have some bad days. However, they should always be in the minority, and if they aren't, it may be time to take a look at our parenting strategies.   Could our present approach be making us more susceptible to an endless cycle of 'off' days? Where are we going wrong?    Can we switch it up so the good days outnumber the bad?   In thi...

We often hear that time heals all wounds, but unfortunately, that isn't always the case. Trauma is tricky, and if we aren't dealing with it head on, we run the risk of reliving our darkest days, or worse: passing them on to our kids.   How can we get started with the process of healing our scars, so we can prevent them from festering in other areas of our lives? Is there a way to cure our trauma f...

Running flash sales is a great way to bring in a ton of revenue, so it's something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it?    In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results b...