The Boss Mom Podcast

For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don't have to, if we have the right plan.    Society tells us that we have to hustle around the clock to be successful, but that doesn't take a mom's schedule into account. Is there a way for us to w...

Traditional, high-pressure, hustle-based live launches don't make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?    Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people...

Capturing those special, uncurated moments in our children's lives and holding onto their stories is on every mom's priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming.  Don't you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an...

No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking. So, with that in mind, today I want to let you know the only reason you're overwhelmed or not getting the results you want is because…you're selfish. The real question is, how can you kick that self-defeating...

We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention.    How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally?   In this episode, Fo...

Niching down is essential for a successful business, but that doesn't mean it's easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make.    What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down?    In this episode, I'm sharing why our...

I want to live in a world where moms never need to feel guilty about purchasing business courses, because they know they've made the right decision. The only problem is, when everyone's marketing is so enticing, it can be near impossible to pinpoint what's right for our specific needs.    How can we look beyond the shiny marketing and identify the kind of courses that will work for our unique busi...

As entrepreneurs, and especially as women, most of us have a deep desire to 'save the world' and be of value to others, and that's beautiful, but it can make niching down incredibly difficult.    The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn't consume every waking moment of our days, so we have to resist the urge to be everything to e...

While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to 'hustle' to be successful does more harm than good.    The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can we cultivate a better soul-life balance?   In this episode, Business Consultant at Clone Yo...

Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn't even exist, how do we acclimate to tech being an ever-present part of our kids' lives, and how do we ease them into it so that they have a healthy relationship with it?    As parents, we can't ignor...

Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn't fun. The question is, when are those challenges a necessary evil, and when is it time to try something else ?   Pivoting in business can be vital for our sanity, but how can we be sure we're moving into something we're actually going to enjoy, and is there ever a 'right' time t...

As Boss Moms, we all want to achieve big things, but that doesn't always mean we have a clear idea of what that might look like.    Luckily for those ladies who just aren't sure what their bigger picture is, Virtual Assistance can be a great starting point . There's no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunit...

Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.   The question is, can we build a profitable business around a highly niched concept?   In this episode, post-adoption support specialist and Nurture to Convert Society me...

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it's an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals?    With so many ideas and strategies flying at us, it can be hard to really focus on what's actually in alignment with us. How do we make sure we're startin...

'Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it's important to find the most efficient and effective way to get to where we want to go.    How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we'll veer off the path, how do we get back on track when it hap...

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a 'word of the year' is their first port of call.    When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goal...

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier , so it's no surprise why so many business experts are all for narrowing our scopes.    The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we're more than a little hesitant.    What is it that's stopping us from niching down? Is there...

Black Friday has come and gone, and I didn't do a sale this year. Why? I just didn't want to.   So many of us get wrapped up in doing seasonal sales because that's what we think we 'should' be doing, but we seldom give much thought to whether or not we actually want to do them. Ladies, I don't want that for us! Our lives should be full of the things we enjoy .   That being said, choosing not to fo...

For most Boss Moms, taking two weeks off would put us two weeks behind . Wouldn't it be great if our businesses got better even when we're not there?    The great news is, that's possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what's next.    That being said, that can be easier said than done. How can we think abo...

Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that's no longer the case, and today, we can base our relationships on who really brings us joy , no matter where they are.    However, let's face it: that can be super overwhelming at times! If the world is our oyster when it comes to the people we're closest to, where do we even begin?    Who should...

For many of us, Pinterest is a baffling conundrum inside of an enigma, and it's hard to pin down the kind of strategies we need to implement to market our brands on the platform.   Is it a search engine or a social network? Can it work for people who sell business products?    Well ladies, today I'm excited to be joined by a business owner who will answer these questions and more, and share how to...

As Boss Moms, we don't have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm!    Being intentional about what we grow is super important, and when we want a particular life for ourselves, we often have to go against the grain of fast growth.    In today's epis...

From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn't mean we can't laugh or joke about it too.    There is definitely room for humor in the craziness of motherhood, and when we do it together, it's validating, liberating and uniting.    In today's episod...

Trigger Warning: In this episode, we discuss sensitive mental health topics.   As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren't happening.    How can we banish those feelings of shame for good, so we can talk abo...

Whether you're starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand.    Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting.    We should always yearn to write somet...