The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

In this episode, Bill shares a personal story about muscle recovery after an injury that applies every bit as much to you in sales or leadership. Are you strengthening the right muscles? The fact is that we can only be good at some of the things that our job demands. So, how do we accommodate those areas of weakness with other muscles that will more than compensate for them? Calling all High Achie...

In this week's episode, Bill dives into a document he's preparing to launch next month called "Conversion Secrets.” The truth is that the national closing percentage is below 15% of deals quoted. That's disturbingly low. You can do better than that. Listen to this podcast, implement these three simple strategies, and watch your closing rate dramatically improve. If you'd l...

In this episode, Bill receives a question from a listener who is worried about being able to cover a larger territory. Bill gives him some ways to reach a much larger client base without working harder or longer. And the answers might not be what you think! If you'd like to have your question answered on the podcast, email us at bill@billcaskey.com . Also, if you send audio, we might just use...

So often, I get questions from podcast listeners or clients who miss the root problem hiding under the surface. It's easy to only see a problem at face value, but I want you to look deeper. In this episode, I take a listener question who is having a problem after he gives his presentation to prospects. I'll tell you how his positioning is off and how he can fix it.  =====================...

In this episode, Bill sits down with Kathy Caprino, a world-renowned speaker and coach with a background in psychology. Kathy works with men and women worldwide on business frustrations and motivation. You can find out more about her and her work at https://kathycaprino.com/ . This is part of our ongoing guest expert series, where we dive into areas that are not necessarily sales related but are a...

Are you taking a philosophical approach to selling? If you've been following Bill for any time at all, you know how he believes that achievement goes hand in hand with how you think. Your philosophy is determined by your mindset.  In this episode, Bill gives you 3 of the 12 philosophies that he teaches in all of his programs. If you're interested in learning more about our High Achiever...

Do you have a code of conduct? A lot of companies or organizations have one, but do you have a personal code you live by? In this episode, Bill gives you 5 codes that he believes should be part of the way you conduct your life.  These are all from The High Achiever Mentoring Program that Bill teaches his clients. If you're interested in learning more about the program, go to billcaskey.com/ha...

We've all heard the mythological tale about Icarus using wax wings to fly but failed because he flew too close to the sun. But are you afraid to fly too close to the sun? In this episode, I discuss a problem that I have seen time and time again with my clients, the fear of breakthrough. When someone feels the discomfort of growth, it feels easier to give up. I don't want that for you. I&...

If you think the buyer only wants what you're selling, that's a huge mistake. In this episode, Bill gives you four things that your buyer really wants from life.  And, they probably aren't what you think. These things will help you better tap into their true desires and in return, help you better solve their issues. If you haven't already downloaded my FREE guide, "5 Reaso...

In this episode, I discuss the changes in the market that I've been seeing - and you should see, too. I also talk about the platforms that I will be going all in on in 2023 and why.  And, the mental side of creation and how you can overcome your blocks. If you haven't already downloaded my FREE guide, "5 Reasons You Don't Have Enough Clients," go to http://5reasonsclients....

In this episode, Bill discusses a deal that a client recently closed worth over 5 million dollars. He dissects the deal and gives you the five things that his client did to help his prospect ultimately make the decision to go with his product. And, it definitely didn't involve convincing and persuading.   You won't want to miss these five things!  If you haven't already downloaded m...

Do you ever feel like you are out of control in the sales process? Sure. We all have it from time to time. Or, maybe you feel it all the time? This podcast is designed to help you.  In this episode, I teach you how to take control of the Buyer/Seller dance and, in return, take control of the sales process. If you haven't already downloaded my FREE guide, "5 Reasons You Don't Have En...

In this episode, I interview Brent O'Bannon ( http://brentobannon.com ) who is a high-performance coach. His philosophy is quite simple: Success awaits those who are crystal clear on their personal strengths and how those strengths match up with their career responsibilities He answers the question, “Why do some people succeed while others fail even though they have the same talent?” He also...

Everyone in your company is in marketing. Everyone. It is not a department any longer. That all changed with the internet. So what does that actually mean? In this episode, I'll tell you.  ================================ Want more FREE sales resources like this? Go to http://billcaskey.com  to learn more! If you'd like to set up a call with Bill to see how he can help you and your team...

Ed Chaffin is the king of modern leadership content. He’s an author that I was blessed to have time to interview for this week’s episode. His new book is called "Uncommon Leadership for the New Reality."  And, I was immediately drawn to it when I got a copy of it. In our interview, Ed addresses the most modern psychological and technological advances in the human mind as it relates to le...

There's no doubt that we are on the brink of a recession. But, we think it's possible that you can avoid the adverse effects. In this episode, Bill gives you 3 tips on how to start pivoting your business and ultimately make it recession-proof to withstand anything that happens in the market.  He also shares his 2022 marketing secret that you must start doing immediately.  ===============...

A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. They discuss the power of using LinkedIn as a resource vs. a sales tool and how you can utilize social selling to reach...

In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand. He started focusing on his personal brand and people now seek him out as the go-to person in his industry.  Bill shares how you can do the same and gives you 3 things you can start doing now.  ==========...

The guest on this episode is Alan Allard, author of ‘ Seven Secrets to Enlightened Happiness .’ Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career. Alan takes on a few listener questions regarding fulfillment and happiness and he gives you some ways to find yours. To learn more about Alan and his book, go to https:...

I received a great question from a client last week regarding being the guide and how explicit we should be with our potential clients about that guidance. As you know, on this podcast I talk a lot about changing the mindset that we operate within. *Being the guide* is one of those mindsets. In this episode, I'll answer his question directly with some language that I would recommend you use w...

My guest this week is Dacia Coffey. She's the author of a new book called "Corporate Caffeine" where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is part 2 of a two-part series. Today we discuss some tactical ways you can use digital tech to improve your sales process. Part 1 was all about how to ali...

My guest this week is Dacia Coffey. She's the author of a new book called "Corporate Caffeine" where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is the first of a two-part series. Today we talk about alignment and next episode we dive into tactical ways to use digital tech to improve your sales proc...

Why do we spend so much time on how to handle prospect objections and resistance? I think it's a fool's game. It's a losing mentality. I prefer to handle any and all objections upfront, prior to them being a problem. Show Notes: How to be the guide that your prospects WANT to follow. Why we are afraid to bring up objections upfront. One simple-to-execute method of handling resistanc...

The fact is that today, you want to create conditions in the market where you are in demand. This avoids the burden of you doing all of the outreach. With digital tech, there's no reason you can't make the phone ring. This episode tells you how to start thinking differently about your sales process. Show Notes: Why most sellers don't think about this concept and why you should :) Ho...

Recently Bill was on a sales training webinar led by a marketing program that he is enrolled in. He was shocked when he heard the techniques that the supposed "sales expert" was teaching. In this episode, Bill shares some of these outdated methods that you should stop using immediately. He also gives you 5 ways you can modernize your sales process. ================================ Want m...