The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

Continuing his "Big Profit Amplifier" series, Bill shares three more powerful strategies to boost profitability in your business. He emphasizes the importance of conducting rigorous assessments for high-value, complex solutions. He also introduces the concept of expanding by penetrating existing clients. Rather than solely focusing on acquiring new customers, he encourages businesses to...

In this episode, Bill continues his series, "Big Profit Amplifiers." He shares three more powerful strategies to increase profitability in your company. Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message. Implement these strategies to amplify profit and achieve greater success. Tune in now for valuab...

In this episode of The Bill Caskey Podcast, Bill shares three more powerful strategies that CEOs, presidents, and VPs of sales can implement to enhance profitability. Continuing the "Big Profit Amplifiers" series, Bill emphasizes the importance of shifting from thinking about prospects to building an audience. He explains how understanding your audience's needs, struggles, and circu...

In this episode of The Bill Caskey Podcast, Bill introduces a brand new series focused on maximizing sales revenue and profitability for CEOs, VPs of Sales, and leaders in higher-level positions. These "Big Profit Amplifiers" will revolutionize your sales process and help you achieve remarkable results. Throughout the series, Bill will share 15 powerful strategies designed to boost reven...

In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations.  Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you're a VP of Sales or a CEO, this episode will empower you and your team to have more effecti...

In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand. Tune in for valuable insights and tips on personal brand building! To download the free document: "How to Build Your Personal Brand," go to http://billcaskey.com/person...

In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional.  He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make decisions about doing business with you.  Tune in for valuable insights...

In this episode, Bill discusses 10 beliefs that "million-dollar" sellers have that most people don't. These beliefs are centered around the core of how we think and approach our prospects and our role in the buyer-seller dance.  He provides valuable insights and practical tips on cultivating these beliefs to transform your business and personal well-being.  Tune in to discover how t...

In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results.  Bill stresses the importance of the marketing funnel and the customer journey, and how the right marketing person can help...

In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of "okay, not okay" and how it relates to our basic human need to feel okay.  He shares practical tips on how to make prospects feel okay, such as not interrupting them, being curious about their business, and avoiding pushing or press...

In this podcast, Bill interviews leadership consultant Karl Bimshas, bimshasconsulting.com . They discuss the challenges that leaders face in today's world and strategies for effective leadership.  Karl shares his background and experience in leadership and executive coaching, and they delve into topics such as communication, confidence, and imposter syndrome.  Listeners will gain insights on...

In this episode, Bill shares valuable insights for territorial sales professionals who want to scale their business and learn how to generate customers more effectively.  He tackles the question, "What would your business be worth if you were to sell your territory?" He also shares three important factors that sales professionals should consider in order to scale their business. Tune in...

In this episode, Bill sits down with Tom Batchelder, author of Selling 180º. Tom works with companies in business development by challenging the way many of us think about traditional sales communication.  They discuss what it means to be in sales today and why we should rethink our identity when it comes to sales. To learn more about Tom and his book, go to https://selling180.com/ ===============...

In a world where everything is about stories, do you know your company's story? If you haven't developed one, you are missing a huge opportunity to connect with your prospects.  In this episode, Bill gives you a framework you can use to build your company story. It's a simple framework, but it will help you get on your way to having the company story as part of your sales process. ...

In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB. In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and how to create one.  If you haven't already downloaded our FREE guide, "5 Reasons You Don't...

In this episode, Bill sits down again with Alan Allard. Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career.  They discuss self-acceptance, false assumptions  and the dangers of self-criticism. This is a deep one you won't want to miss! To learn more about Alan and connect with him, go to https://www.alanallard...

In this episode, Bill shares a framework on how you can properly dissect any deal that you've been working on. He used this framework in one of his recent High Achiever coaching calls.  When you dissect a deal, you can find out where you might have missed the mark and how to improve your process for the next one. And this framework will help you do just that.  ================================...

"Call me back after the new year..."  How often have you heard that before? Well, that's exactly what Bill's client heard from several of his prospects.   In this episode, Bill discusses the topic of reconnecting with past suspects or prospects and how you can best restart your conversations.  ================================ Want more FREE sales resources like this? Go to http...

Bill has a few things he needs to get off his chest, so why not record an episode about it? He reveals some of the curses of being a sales trainer and how that can help you avoid the same fate. He gets deep and gives you some actionable items that you can start using immediately to change you thinking.  ================================ Want more FREE sales resources like this? Go to http://billcas...

So often, a team will bring Bill in for coaching, and they are just looking for sales skills. But, the problem is typically much deeper rooted.  It all starts with your inputs. If you get your inputs correct, your outputs will follow. In this episode, Bill gives you 5 inputs you must get right in order to get the results you desire.   ================================ Want more FREE sales resources...

We can all agree that the first call is extremely important in the sales process.   The first call is where you set the stage to be the guide on your customer's journey. If you fail to do that, you're doomed from the start.  In this episode, Bill gives you a sure-fire method on how you can master the first call and never worry about blowing it again.   ================================ Wa...

A couple of episodes ago, Bill discussed "The Model." Simply put, your thinking determines your strategy, your strategy determines your actions, and your actions determine your results. But how can we change our thinking? In this episode, Bill does a deep dive into your thinking. He gives five categories of thought you need to reexamine to achieve your desired results.  =================...

In this episode, Bill reviews a recent 1 to 1 call with a client. During that coaching, they reviewed a video the client shot to send to his clients. The problem was his messaging was all wrong. If you're not using your past experiences and expertise in your story, you will miss a lot of business opportunities . And in this episode, Bill will tell you how to create your own story.   =========...

As we begin our 2023 year, we all have goals we have set out before us. It might be to grow your income, increase your closing percentage or make more calls. But, it can be easy to fail to accomplish your goals unless you have a proper framework to succeed. In this episode, Bill gives you a 5-part framework that you can use to solve any sales problem you might be facing. ==========================...

It's a question I get everywhere: “Yes , Bill, I know you want me to communicate my uniqueness , but how do I find it?” In this episode,  I'll give you a simple four-part framework for helping you unlock what's unique about you in your market. This audio is from a live YouTube video that Bill did on December 6.  If you aren’t subscribed to Bill’s YouTube channel: https://www.youtube...