The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader , a guide to building team that consistently win new business. Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can w...

Bill met with a VP of Sales recently who was working with a business coach. The VP felt pretty happy overall and even noticed some movement with him and his team, but he is considering taking a break from the coach. He told Bill, "the coach focuses a lot on issues inside the team and it always seems to get better for a while but goes back to the way it was."  All good Coaches should be w...

On this episode of The 2X Podcast, I have a special guest, Andy Paul (Accelerate podcast-https://www.andypaul.com/category/podcast/ ) who says they may not. Listen as I speak with Andy about lots of things that relate to virtually every sales force.    By the way, if you want to get access to my free course, The 2X Quick Start, go here now. It’s a 3-part Video Series on The One Year Plan, a great...

Have you ever wondered how we come to our beliefs? Or why they are important to even have? On this episode of The 2X Podcast, Bill dives deep into your beliefs. The fact is, most people are unclear about what they believe. We are so busy doing, doing, doing, we never actually get clear on what it is we believe.  Bill gives you the 7 areas around which we must have beliefs and how to get clear on t...

Bill had a coaching session with a client recently, who was struggling with how to start the first call. He decided to record that session and break it down on this week's episode of The 2X Podcast. The first call is one of the most important things to get right in the sales process. This is where you set the stage between you and the prospect.  Bill gives you several tips on how to start the...

I often get asked the question, "What do I need to be good at to succeed in sales?" It's not always the easiest question to answer but there are certain skills that separate high achievers from the low.  On this week's 2X Podcast, I'll give you the 7 Skills You Must Master if you want to excel in sales. I've compiled this list of 7 over the past 25 years of working wi...

On this episode of The 2X Podcast, Bill talks with a special guest who he has been personally working with for over a year, Carole Ann Rice.  Carole Ann is a Professional Coach who works with many different CEO's and Leaders and she has a very interesting approach when it comes to coaching. She is not your typical Life Coach. Bill and Carole Ann discuss the importance of your mindset and some...

In this episode of The 2X Podcast, Bill deals with a problem that we ALL have, but most likely don't know they have. The problem is the stories that run in our mind.    As Bill seeks to help you 2X your business, it seems odd not to talk about the deadly roadblocks on the journey, namely, our beliefs about ourselves. Bill gives you a framework of how to come to grips with what those stories a...

Who are the people that you choose to surround yourself with? Are they levering you up? Or bringing you down?   On this week's episode of The 2X Podcast, Bill addresses the Pygmalion Effect as it relates to who you surround yourself with. He gives three criteria that you might consider when choosing a support team in your efforts to 2X your business.    “You’re the average of the five people...

On this week's 2X Podcast, I tackle the topic of Increasing Market Share. Market Share is such a huge focal point for lots of sales people but it can be a difficult thing if you don't know how to begin. Whether you feel that your market share is too small, or your constantly being told by your manager that you need to increase it, I'll give 3 Tips on how to start on the right path. ...

I hate that we snub our nose at ‘tactics.’ It’s almost a way for the ‘elites’ to look down at us we because we aren’t constantly droning on and on about ‘strategy.’   I love strategy, but don’t forget there are things you can do today to grow your business that has very little to do with long-term strategy. And I give you 5 of those in this episode of The 2X Podcast.    I also share that we'l...

As I work with clients and get emails from listeners, I keep hearing the same problems come up day after day. Some of these problems are complex and some are very simple, but I put together a list of the most common that I hear.  The Johari Window model is a psychological tool that basically helps you solve your issue by coming up with the most simple fix. That is what I'm going to give you o...

On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on. Everyone is unique. We all have different experiences and backgrounds that will make us different...

Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is? A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio.  On this episode of...

On this week's episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade. Bill and Mark discuss creating and managing wealth. They also give you some different ways to think about wealth creation. Just by changing your attitude about money can make drasti...

I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He's starting a company but he's having a hard time remaining detached from the deals he's working on and he's far from having an abundance mentality.  On this week's episode of The 2X Podcast, I'll give y...

In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “ pro ” level in the profession of selling. Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal - and the goal should always be “ going pro .” Mark down for each one where you are on the spectrum. Then, right in front of you...

Do you truly know your prospect?    I’m not talking about their role or demographic. I mean, do you know who they are - at a deep level?   Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospec...

On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business. There is a freebie that Bill created at www.billcaskey.com/88download  - Print it and follow along! Have you heard of the saying, "We get in our own way?" That's exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be...

Have you every hear the old saying, the devil is in the details?  If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.   I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online....

I had the pleasure of working with a young man a while back who was one of THE most ambitious people I've met. He took virtually every coaching point I gave him. He was faced with a dilemma - should he keep doing things the old way - cold calling, traveling, selling, OR - should he switch course? I, of course, suggested he switch. On this episode of The 2X Podcast, I'll share his story. ...

On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client's who has an issue with one of his team members he oversees. The team member "Karl" has been acting up lately and it seems to be increasing. His actions are starting to effect the whole team and it needs to be addressed before it's too late.  Bill gives him some ways of ide...

How to Scale Your Business By Tweaking Your Relationship With Time (Part 2) In this episode of The 2X Podcast, Bill dives deeper into Step 10 of How To Scale Your Business  from last week’s episode. Step 10 is about the relationship you have with time . He gives you a step-by-step plan you can follow, hour-by-hour to help you use your new found time to scale.   He also walks you through a "Pa...

In this week's episode of The 2X Podcast, Bill addresses the “scalability” of your business.   If you’re a company leader your business has lots more value if your customer acquisition is scalable. And, if you’re a sales producer, scalability is the key to you going from $100k/yr to $300k/yr.    How scalable is your business? Find out on this episode.    We also have a freebie checklist for y...

Spencer Rule is my guest on this week's episode. This is our third episode in the May 2X Podcast interview series.  Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about. He gives you some good, tactical advice on how to better communicate using social. Learn more ab...