The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

Happy Fourth of July Podcast Listeners!  This week on the Podcast, I decided to dive back into the archives and pull out three snippets of some of our favorite episodes. We hope you enjoy these recaps and we'll be back with a brand new episode next week.  Talk Soon! Bill P.S. When You’re Ready, Here Are 3 Ways I Can Help... 1. Discover how you can “change the game” of professional selling. Ge...

Mom: Don’t Put All Your Eggs In One Basket! This is likely a piece of advice you got as a youngster. It must have its origins in our agriculture background. But the premise is as true today as when you were young.   Don’t rely on ONE avenue for generating leads! It is unscalable. In this episode of The Bill Caskey Podcast, Bill reviews a concept called The Parthenon, a Greek structure that was stu...

As a sales coach I'm always looking for the hidden root cause of our problems. And, one of the biggest issues sales organizations have today is Lead Flow or Lead Generation . In this episode of The Bill Caskey Podcast, I contend that the mission you are on or that you believe you are on has more to do with lead flow than anything else. I'll explain how you can best arrive at your persona...

Almost every sales person or organization struggles with one statistic that I think is important,  Closing Ratio. I also believe that the root of this issue stems from the very start of the sales process.  So the dilemma is, how do I begin the sales process In a way that removes the pressure that a prospect might feel? Well, on this episode of The Bill Caskey Podcast, I'll tell you exactly ho...

I asked the question to my clients, "between getting enough traffic in your pipeline and converting that traffic into sales, what's the bigger issue?" And, without question, it's generating traffic. This issue is Lead Generation and there's a lot of work to do there. Too often sales professionals default back to the old method of prospecting in a new world. But, the old wa...

Is it possible to get better at everything you do? My guest on the podcast, Pat Flynn certainly thinks it is.  Pat is a self proclaimed try hard at a lot of things: Writer. Philosopher. Business and Fitness Coach. Guitarist. Black Belt. Catholic. He helps people get better at a lot of things and teaches the idea of "Skill Stacking." You can learn more about Pat at https://www.chronicleso...

In this episode Bill explains the ideal process not from your perspective, but from the customer's perspective. This is where most get it wrong.  It’s likely you’ve had a sales process work this exact way, the problem is in scaling it and replicating it so that it happens more frequently. Bill gives the 7 Elements of the Ideal Sales Process and how to start creating your own.  This is an intr...

On this week's episode of The Bill Caskey Podcast, I dive deep into the concept of developing a Success Path.  I believe everyone is on a journey. We are looking to go from here to there. I've found when we define where we are now and where want to go, the path to get there becomes a little easier.  On this episode, I give you a handful of ideas on how create your very own success path a...

In this episode, I share 7 strategies I have found work to radically bump up your close rate. This is THE #1 metric you should be focused on. P.S. When You’re Ready, Here Are 3 Ways I Can Help... 1. Discover how you can “change the game” of professional selling. Get more out of your market by reading this free Ebook (w/video training). www.billcaskey.com/gamechanger 2. Are you a sales leader who w...

On this week's Bill Caskey Podcast, I am on the road. But that won't stop from getting this podcast to you! This topic from a recent call I had with my 2X Mastermind Group and one of the members was talking about how his territory was too large for him to get to everyone and he needed help.  I gave him some advice that I think really shocked him and that was he needed to shift his mind a...

Have you ever thought about how you make your customers feel?   On this week's Podcast, I had the privilege of sitting down with Brian Good, a client who’s doing exceptional work as a Senior Manager for Strategic Accounts for a telecommunications company.   From his 20 years of successful selling, he shares his lessons learned about developing a personal brand (Hint: it’s not just about your...

Do you have a creative outlet? I know what you're thinking, "I'm not the creative type." Well, I believe we all have a creative side and I also believe we need to drastically improve it.  We are always hearing about, content marketing this and content marketing that. We need to create content just for us. Something that we can use as an outlet for our own ideas.  On this week&a...

This is part 2 of my 2 part interview with Jason Leister. Jason is a business & marketing expert. You can find out more about him at incomparableexpert.org and be sure to subscribe to his newsletter! Jason shares his expertise on selling, marketing and how to develop a strong business philosophy.      I subscribed to Jason's newsletter several years ago and have had several conversations...

Occasionally someone comes along who catches your eye as a person who can provide expertise to the business world and on how to properly think about client acquisition. Jason Leister is one such character.   I subscribed to Jason's newsletter several years ago and have had several conversations with him over the years. Recently, I had the pleasure of having him on the podcast which which we d...

Recently Bill received an email newsletter from a Leadership and Onboarding Expert, George Bradt. The email really spoke to him so he decided to call George and get him on the podcast. On this episode of The Bill Caskey Podcast, Bill sits down with George Bradt and they discuss an array of topics from leadership to fulfillment in life. George had some really good thoughts on success of a leader an...

What if I told you it's possible to eliminate fear, anxiety and worry from the sales process? Well, it is possible and I'll tell you how on this episode of the Bill Caskey Podcast.  The answer is High Intent Selling Methodology . High Intent is all about what is in your heart when you are working with a prospect or client. Are you there to just sell them something or are you there to sol...

Have you lost your mojo? Do you ever feel like your heart is not fully in to what you're working on? On this episode of The Bill Caskey Podcast, Bill shares an experience he had with a young leader who nailed it when asked about why people lose mojo (inspiration).  He also gives you two things you can do to get your mojo back. Get your fountain pen out for this one!   If you have interest in...

On this episode of The Bill Caskey Podcast, Bill dives deep into the mindset shift of Detachment. Detachment is being emotionally neutral to the situation at hand. It doesn't mean you don't care, it means you're not attached to any specific outcome. Bill disused the danger of Attachment and the 5 Problems it creates for sales people. He also gives you some ways to combat attachment...

We are faced with choices everyday, some hard and some easy. In those hard choices we can either shrink or be brave.  On this week's episode of the Bill Caskey Podcast, Bill talks about these moments that define us and make us a man or a mouse. Many times in these difficult moments we choose to hide and become the mouse. We know it when we do it, but choose the easier path. On this episode Bi...

Are you getting leads from your online content? Most of the time the answer is no. Why is it so hard for most people to create content that generates market action? On this week's episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and most most people fail. He also gives some way to overcome those barriers. ►Want more content l...

Are your destructive habits costing you?  On this episode of The 2X Podcast, Bill discusses 7 habits that can be detrimental to the sales process. If you are struggling in your business, it might be because of one of these habits. These habits are often overlooked, but once you realize and correct them you will find motivation.  If you like this episode, be sure to share your comments on Twitter w...

Bill recently had a coaching client reach out to discuss an issue she was having. She has consistently been at the top of her sales team and just had her best year ever in 2018. The issue she is having is that she can't seem to get back her motivation or energy to make 2019 even better. After talking with her, Bill realized that there was a deeper level issue going on and he needed to uncover...

On this episode of The 2X Podcast, Bill gives some ideas on how you can become Journey Minded in the sales process. This is how you take your prospect from here (where they are) to there (where they want to be). In a world where prospects are demanding more and different, it's really easy to become obscure and irrelevant as a sales professional. That's why it's so important to const...

On this episode of The 2X Podcast, I jump into having a selling system vs. having a sales philosophy. I discuss 5 Elements of a sales methodology and then give you a philosophic approach you can bring to that element.  Sandler, SPIN, Challenger, it doesn't matter what selling methodology you go by, they all have their own flaws. While it's great to have a system on how to usher your pros...

The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you'd like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective. On this episode of The 2X Podcast, I'll give you a framework for you to change your perspective on what it means to ge...