The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

Corporate Leaders, you spend lots of money on marketing and business development, but are you working on the REAL PROBLEM? How to equip your sales force to position your solution as a "category of one" with their prospects? I find most sales teams are awful at this. On this week's leadership edition episode, I'll give you some things to work on with your sales team to create a...

Is it time for you to reinvent yourself? Mike Koenigs is my guest this week. Full disclosure-Mike does some coaching with me as well. And his perspective on business and achievement is truly unique. He's got his own style. He gets a tad political in this episode, but that's Mike. Learn more about him at  https://www.mikekoenigs.com .  This is Episode 1 with Mike. Be sure to join me next...

This might be the reason you're losing deals you shouldn't be losing.  On this Leadership Edition of The Bill Caskey Podcast, Bill discusses the importance of both your team and your prospect's experience during the sales process.  He also gives you some ways your team can improve this experience and close more business. ►Want more content like this? Follow Bill:   Facebook:  https:...

"Where's the free line?" Have you ever had this thought or heard this saying? Or, have you ever wondered, how much information should I give my prospect without a paid engagement? On this episode of The Bill Caskey Podcast, Bill discusses how to give enough away to provide value but not enough to where you won't get paid.   ►Want more content like this? Follow Bill:   Facebook:...

"Do you have a sales process?" That's the very first question I ask when I start working with a sales professional. Only 50% of those that I ask say yes to that question. But, what's worse, less than 25% have a visual depiction of their sales process.  On this week's episode I'll give you the 4 processes that I believe are most important to visualize. The importance o...

On this week's episode of The Bill Caskey Podcast, Bill takes a deep dive into the psyche of the human soul and discusses the root cause of our attachments. Detachment is one of the most fundamental areas of the Mindset Shift. And, unless we identify those Attachments that are standing in our way, we'll be stuck doing the same actions.   In this episode, Bill gives you a simple exercise...

On this week's episode of The Bill Caskey Podcast, Bill continues to go a little deeper and discusses how your beliefs , about you and the way you see the world around you , can affect both your personal brand and your achievement.   We all have a set of beliefs. These beliefs have been created through our past experiences and upbringing. The problem is, these beliefs are not always the corre...

Dan Sullivan says, "Think about our thinking." Bill says, "Look at our Seeing." What he means is we need to take stock of the way that we see the world. This is typically a result of our past experiences. But, the way we see it is not always the right way.  On this episode, Bill gives you the 5 elements of The Fundamental Shift.  If we change the way we see the world, our world...

On this week's episode, Bill wants to have a personal conversation. He asks that you listen when you can clear away distractions, be present and go a little deeper in thought.   Bill shares 5 things that are beneficial for anyone wanting to get to the next level. Not just financially, but to the next level in your potential.  These 5 things can truly change your life.  If you'd like to s...

"The quality of our questions determine the quality of our answers." Not only the answers, but it ultimately determines the quality of our lives. On this week episode, Bill gives you the 4 questions everyone should be asking themselves if they want to improve. If you are considering hiring a coach or advisor and they aren't asking these questions, you should find someone else.  The...

"The higher pressure you are with your clients, the more you will sell." This couldn't be more wrong, yet it is so commonly taught and thought these days. Pressure to up-sell, pressure to close the deal, pressure to sell more. More more more! But, as the title states, pressure is for wimps and there is a better way.  On this episode of The Bill Caskey Podcast, Bill gives you 3 bette...

When someone pursues coaching or training in any aspect of their lives they are looking to go from Here (where they are now) to There (where they want to be). But, along the path to "There," there are milestones you must accomplish. On this episode, Bill discusses the most important milestone along that path, MINDSET. How do you think about yourself, your potential, your role, your custo...

Ever made a presentation to a group where you had ONE CHANCE to get the deal? That’s an awful feeling, isn’t it? In today’s episode, Bill walks you through an actual example of two vendors who were pitching the same customer but took very different approaches. Find out what happened! By the way, register for Bill’s new Master Class on August 8 at 12:00PM EST. Learn more and save your seat at TheCa...

So you’re already a high achiever! Awesome. In my coaching practice, I love working with people like you because you have the courage to perform and take risks…to try new things. But I also know that ‘high achievement’ comes with some risks: What is the next level? How do you make sure you stay ahead of the pack? How do you use your expertise and wisdom to achieve even more, without breaking yours...

This is a followup Q&A from our 10 part series on "How Do You Know If You Need Help? "  This series was a deep dive into the triggers and warning that you might need to seek out professional development. We had a great response to the series and we had lots of questions come in. On this episode, I'll take 5 questions and dig in! If you're interested in learning how to 2X yo...

You are the CEO of YOU. No one should be as interested in your future as you are. So does your personal brand fully represent that? You have a brand right now, but for most, it is accidental - not intentional. Your brand - what you want to be known for - separates you from the other 7 billion people on the planet. It’s worth working on. This is part 10 of our 10 part series on "How Do You Kno...

You are a creative being. You can create your future anyway you want it. So what do you want? It’s the #1 question a coach should ask and not proceed until there is a crystal clear answer to it. If you’ve never been asked that, or would be unclear about how to answer it, then you might need help. This is part 9 of our 10 part series on "How Do You Know If You Need Help? "    P.S. When Yo...

Price…terms…objections….prospect interference, isn't it so much easier to shy away from these hard discussions?  The bad news is they get left for them to come up at the end and inhibit the deal. Sound familiar? On this episode, Bill gives you some ideas on how to make these difficult conversations a little easier to broach and how this habit of avoidance can be a trigger that you might need...

No one admits it but we all get uncomfortable sometimes. Some kind of a testosterone thing. BUT… high achievers are quick to say, “Here’s where I get unsure of myself.” Non high achievers are petrified of verbalizing it they are uncomfortable. On this episode, Bill addresses why this is and how to overcome these scenarios.  This is part 7 of our 10 part series on "How Do You Know If You Need...

In this episode of The Bill Caskey Podcast, Bill wants you to account for your sales process. Do you have a proven system that has been designed to be a) helpful to the prospect, and b) helpful to you as you guide them from where they are to where they want to be. If you don’t, you might need help! This is part 6 of our 10 part series on "How Do You Know If You Need Help? "    P.S. When...

In this episode of The Bill Caskey Podcast, Bill asks the question, do you have a social strategy that allows you to connect with your buyers/prospects?  If you don't, it's time to build one. Your prospects should look to you as the solution, and the way you create that is through what your'e producing online.  This is part 5 of our 10 part series on "How Do You Know If You Nee...

Are you struggling to get to the decision maker in your prospect organization? Are you being passed down too often? Or, do you find you never make it up to the right level? Then, you have a problem. On this episode, Bill addresses the issue of not calling on the right level and how it might be a sign that you need help.  This is part 4 of our 10 part series on "How Do You Know If You Need Hel...

In this episode, Bill dives deeper into the feeling of inner churn and stress. When you go to bed at night do you think about where you are in your business? Are you constantly thinking about how to do things better? If so, on this episode Bill gives you some ways you can handle this feeling. This is part 3 of our 10 part series on "How Do You Know If You Need Help? "    P.S. When You’re...

In this week's episode, Bill talks about the problem that most Lead Generation Processes have, they're not scalable.  Are you generating leads while you're sleeping? You should be. If you're not, it's time to take a look at how you can create a lead generation process that does.  This is part 2 of our 10 part series on "How Do You Know If You Need Help? "    P.S....

In this episode, Bill reviews a tip or two on how you can up your game in the closing department.   Your conversion should be much higher than 12%, which as closely as we can tell, is the national B2B average.   This is part 1 of our 10 part series on “How Do You Know If You Need Help?” series. In the coming days, I’ll share 9 other warnings that self-improvement might in the cards for you.   P.S....