Bill Caskey

The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

Business EN ↓ 431 episodes

Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable insights and actionable advice that will help you build your skills and think differently about the prof...

Author

Bill Caskey

Category

Business

Podcast website

billcaskey.com

Latest episode

Jun 18, 2026

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Episodes

Another Dimension of Qualification 27.02.2020

This is Part 2 of our 2 Part series on Prospect Qualification. On this week's episode, Bill discusses the importance of qualification. We've always been taught that a person needs to have a problem that they want to solve, have money  to solve the problem, and a commitment to spend the money, and that qualifies them. But I think it's more than that. Bill gives you the remaining four...

A Better Approach to Qualifying Prospects 20.02.2020

I often see that sales teams struggle with truly identifying who are good prospects and who are not. We've always been taught that a person needs to have a problem that they want to solve, have money to solve the problem, and a commitment to spend the money, and that qualifies them. But I think it's more than that. In this podcast, which is part one of a two part series, I give you four...

Why You Should Be an Influencer 13.02.2020

On this week's episode of The Bill Caskey Podcast, Bill makes the case that everyone should be focused on their Personal Brand.  He gives you 5 steps you can take to start building your brand and if you already have one, how to make yourself into an influencer in your market. Whether you already have a personal brand or you're just starting out, this episode is for you! What the hell is...

Are You Experiencing Sales Burnout? 06.02.2020

70% of people experience burnout while on the job. Are you feeling the burnout in your position? On this week's episode, Bill gives you some ways to avoid getting the feeling of burnout. He also gives you some techniques to overcome burnout if you are experiencing it.  What the hell is going on with your sales team? Not sure? Find out by downloading my BRAND NEW leadership guide. Just go to ...

Stress Free Prospecting 30.01.2020

The #1 issue with sales teams is without a doubt Prospecting. "How do I generate the right leads in the right way to scale my business?" It can be such a stressful part of the sales process, but it doesn't have to be that way. On this episode, I'll give you 5 perspectives you must change to make the prospecting experiences 100% Stress Free.  What the hell is going on with your...

12 Sales Codes of Conduct 23.01.2020

Are you following these Codes of Conduct in your business?  As part of our work with my sales mastermind, The 2X Group , we follow and teach 12 Principles that you must follow to obtain 2X Growth. On this week's episode, I'll give you all 12 principles and some ways you can start using them in your world.  "No one on this planet has lived your life, when you say you have nothing to...

The 5 M's to 2X Growth 16.01.2020

Are you wanting to 2X your business?  On this week's episode of The Bill Caskey Podcast, Bill gives you the 5 areas that you must improve in order to achieve your goals.   And, they just so happen to all start with the letter M! What the hell is going on with your sales team? Not sure? Find out by downloading my BRAND NEW leadership guide. Just go to  http://billcaskey.com/wth  to get your fr...

Is It Time to Reinvent Yourself? 09.01.2020

On this episode of The Bill Caskey Podcast, Bill takes an "Ask Caskey" question from Mike who is struggling lately to find motivation in the day to day.  Bill gives him a success path that you can also use to reinvent yourself! "In what other era can you record your voice at 8AM and have it reach the world by 8:15? Are you taking full advantage of that?" Be sure to subscribe to...

A Framework For Telling Your Story 07.01.2020

Story. .. It seems like everyone is talking about it these days, but how do I get started? That's exactly what Bill will tell you on this week's episode of The Bill Caskey Podcast . He walks you through a framework on how to not just craft your story, but how to build one that will compel prospects to want to work with you.   What the hell is going on with your sales team? Not sure? Find...

The Difference Makers For 2020 17.12.2019

On the last episode of The Bill Caskey Podcast in 2019, Bill wants you to make a change in 2020. He gives you the 5 things that he believes can make a huge difference in your achievement next year. These are all things that he uses in his own coaching and training practice and has seen a serious impact with his clients.  If you want to chat about how I can help your team implement these and get to...

Michael Stelzner - Social Media Examiner Part 2 12.12.2019

On this episode of The Bill Caskey Podcast, Bill sits down with Michael Stelzner, marketing expert and founder of Social Media Examiner.  They discuss how salespeople should start looking at themselves as Marketers of themselves and their product. Michael also gives some great ideas on how to stand out from the crowd.  This is part 2 of our 2 part series. If you'd like to learn more about Mic...

Michael Stelzner - Social Media Examiner Part 1 10.12.2019

On this episode of The Bill Caskey Podcast, Bill sits down with Michael Stelzner, marketing expert and founder of Social Media Examiner.  Michael shares the way he looks at business and the future of marketing. They also discuss the importance of personal branding and why most people don't focus on it.  This is part 1 of our 2 part series. If you'd like to learn more about Michael and li...

What Is The Prospect's Motive? 05.12.2019

Do you really know your Prospect's true motive for action? Why would they buy? Why would they buy from you? If you've never taken the time to consider it, this episode is for you! Be sure to subscribe to our YouTube channel to see the full Bill's Basics series and for more content like this, youtube.com/c/BillCaskeyTraining ►Want more content like this? Follow Bill:   Facebook:  htt...

What Kind Of Sales Team Have You Built? 03.12.2019

On this episode of The Bill Caskey Podcast, Bill prompts you to evaluate what kind of sales team that you have built. We are all on a journey in life, what are you doing to further that journey for your people? Bill gives you some situations and how to handle them like a professional vs. an amateur leader.   If you want to chat about how I can help your team implement these and get to higher level...

Do You Have a High Performance Sales Culture? 26.11.2019

On this episode of The Bill Caskey Podcast, Bill asks the question of CEO's and Presidents, "Have You Built a High Performance Sales Culture?"  Most companies don't have one, but the good news is, you can build one. Bill gives you 5 things you can start doing now with your team that can get you on your way.  If you want to chat about how I can help your team implement these and...

How Your Thinking Must Change 21.11.2019

This is part 2 of Bill's interview on The Slip Stream Marketing Podcast, slipstream-marketing.com/podcast . Bill discusses his belief that every sales person should have a thriving online presence.  It's so easy to get wrapped up in the day to day that we feel like marketing ourselves is a chore that we don't have time for. Bill argues that we must change our thinking and make this...

What The Hell is Going On With My Sales Team? 19.11.2019

Bill recently had the opportunity to be interview by Richard Lomax at Slip Stream Marketing, slipstream-marketing.com/podcast . On this episode, Bill takes part of that interview and dives deeper into the conversation. This is part 1 of the interview, where he discusses the most common issues that he sees when he starts working with a sales team. Be sure to join us for part 2, which will be releas...

Creating the Ultimate Sales Process 14.11.2019

On this episode of The Bill Caskey Podcast, Bill discusses one of the most important things to a salesperson, The Sales Process. When was the last time you took a look at your sales process? Have you ever written your process out? In this episode, Bill gives you the 6 steps to creating the ultimate sales process and how you can create your own. ►Want more content like this? Follow Bill:   Facebook...

Discounting - The Death of a Business 12.11.2019

Discounting is dangerous. It's very tempting for an eager salesperson to close the business by offering a discount, but even a small discount can make a huge impact on a company's margin. But the good news is that you don't have to discount (at all or as much) . Bill gives you 3 ideas that can help your sales team overcome this temptation and how to avoid the topic of discounting fr...

Our New Sales Aim 07.11.2019

Have you ever had a serious Moment of Clarity? One where you stopped and thought, I'm thinking about this situation in the completely wrong way.  Well, that's what inspired this episode of The Bill Caskey Podcast. Bill dives deep into the question of, are we looking at sales in the right way? He argues that we are not, and we should change our aim in sales.    ►Want more content like thi...

How Do I Stay Detached When I Need the Business? 01.11.2019

On this episode of The Bill Caskey Podcast, Bill takes a recent question he receive from a client and goes deep. The question was, "I understand I need to stay detached in the sales process, but how do I do that when I need the business." Whether it's quota or income we all get in a position where it feels like that, WE NEED THE BUSINESS. On this episode Bill will give you the 3 ste...

To Build a World Class Team, You Need These 5 Codes of Conduct 29.10.2019

When I go into a company to work with their sales team, I'm looking for their culture - is it a high performance culture - or one where mediocrity is tolerated? On this week's leadership episode, I'll give you 5 of my Codes of Conduct that I help companies embrace and implement. If you want to chat about how I can help your team implement these and get to higher levels of sales perf...

How Do I Bring the Right Energy to My Business Relationships? 24.10.2019

What kind of energy do you give off? To your clients, to your peers, to your prospects. Are you aware of your vibe? On this episode of The Bill Caskey Podcast, Bill divides your energy in to two parts, faux energy and authentic energy. He also gives you some ways to get rid of your faux energy and embrace the authentic.  ►Want more content like this? Follow Bill:   Facebook:  https://www.facebook....

What Are Your Non-Negotiables? 23.10.2019

What are the things that you must do? The rules you live by, your no option behaviors? Do you have any? On this Leader Edition of The Bill Caskey Podcast, Bill gives you 5 rules you should be reinforcing with your sales team. If you implement these behaviors, then your team will grow every month. If you want my help in assembling a coaching solution for your team, go to https://billcaskey.com/grow...

Interview with Mike Koenigs - Part 2 17.10.2019

How can you, as a sales professional change your approach so that you become truly UNIQUE in a world of sameness?  Mike Koenigs is one of the most accomplished authorities on this concept. This is part 2 of my interview with Mike Koenigs. Learn more about him at  https://www.mikekoenigs.com .    ►Want more content like this? Follow Bill:   Facebook:  https://www.facebook.com/billcaskeyfan Private ...

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