Lynette Marie Hoyle

The Best Coach Ever Podcast

Business EN ↓ 185 episodes

I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and product...

Author

Lynette Marie Hoyle

Category

Business

Podcast website

lynettemariefitness.com

Latest episode

Jul 2, 2026

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Episodes

Overcoming Overwhelm + Burnout in Online Business 08.10.2024

In Episode 135 of the "Best Coach Ever" podcast, we tackle the all-too-familiar struggle of burnout and overwhelm in the world of online coaching. First off, let’s be real—running a coaching business can be mentally and emotionally exhausting. Whether it’s creating content, juggling multiple roles, or making endless decisions, it’s easy to get overwhelmed. I’ve been there, and I know so...

Should You Start Out Offering Free Coaching To Build Your Online Coaching Business? 24.09.2024

In Episode 134 of the "Best Coach Ever" podcast, we tackle a question I get all the time: should you offer free coaching when you’re just starting out? Spoiler alert—it sounds like a good idea, but it’s usually a bad move. First off, let’s be real—people don’t value what they don’t pay for. You might think offering free coaching will build your confidence or get you testimonials, but cha...

How To Double Your Client Roster In the Last 4 Months of 2024 (+ Build Momentum for Next Year!) 17.09.2024

In Episode 133 of the "Best Coach Ever" podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready...

Perfectionism, Procrastination + Paralysis: Overcoming What Holds You Back in Business 10.09.2024

In Episode 132 of the "Best Coach Ever" podcast, we tackle the sneaky ways perfectionism is sabotaging your business. Let’s be real—perfectionism isn’t just about wanting everything to be flawless. It’s that voice in your head telling you that if it’s not perfect, it’s not worth doing at all. Sound familiar?  First up, let's talk about how this shows up. You might not think you’re a...

What Online Health + Fitness Coaches Are Getting Wrong on Instagram in 2024 03.09.2024

In Episode 131 of the "Best Coach Ever" podcast, we dive into the all-too-common mistake that online health and fitness coaches are making on social media in 2024. First off, I can't stress enough how crucial it is to keep up with these shifts. What worked last year? Ancient history. If you're not constantly evolving, you're already behind. Next, let's talk about that...

Silencing the "I'm Failing" Feelings: A Mindset Shift for Coaches Feeling Stuck 27.08.2024

In this episode of the Best Coach Ever Podcast, Lynette, just back from an FCBA Coaching Call, proves that grabbing inspiration on the fly beats waiting for a perfect setup. Raspy voice and all, she’s here to remind us that action trumps waiting for the stars to align. We discuss the latest Fitness Coaching Business Accelerator call, tackling hot topics like Instagram audits, industry updates, and...

Clients Constantly Falling Off Track + Not Checking In? Here's What to Do... 20.08.2024

In this episode of the *Best Coach Ever Podcast*, we tackle the all-too-familiar drama of clients flaking on their plans. You know the drill—clients ghosting your check-ins, skipping workouts, or just not showing up. But before you start doubting your coaching skills, let’s get real: client inconsistency is totally normal. Life happens, and even the most dedicated clients can get sidetracked. I do...

Personal Branding: Your Secret to Finally Getting Noticed + Loved on Instagram 13.08.2024

In Episode 128 of the "Best Coach Ever Podcast," we dive into the juicy benefits of embracing the summer slowdown for both personal well-being and business growth. Fresh from a six-week hiatus, I dish on how taking a break in July—a notoriously slow month for online sales and social media—was a game-changer. Coaches, it may be time to hit pause for a moment and recharge so you can crush...

Should You Ditch Instagram for TikTok? Let's Talk! 02.07.2024

In this episode of "The Best Coach Ever Podcast," we tackle the hot debate: Should online coaches focus their social media efforts on TikTok or Instagram? We have a no-nonsense discussion of these two powerhouse platforms. Does TikTok have explosive follower growth? Absolutely! But don't be fooled—those followers don't always translate into quality leads. TikTok users are often...

Mistakes Most Health + Wellness Coaches are Making Online 18.06.2024

In this episode of the "Best Coach Ever" podcast, we dive into the mistakes health and fitness coaches often make online that hinder their growth. First off: the critical error of not niching down. Trying to appeal to everyone? That just turns your message into a muddled mess. Get specific with your offerings, language, and content. Next, we debunk the myth that lower-priced services att...

How to Make the Most Money, the Fastest, as an Online Coach 04.06.2024

If you’re looking for an easy-peasy 3-step process that will make you a millionaire overnight, you’ll be disappointed by this episode – sorry! However, if you want REALISTIC, DOABLE ways to make $5k-$10k a month as an online coach as quickly as possible? You’re in the right place. Here’s the reality: MOST good things in business will take longer than you want them to, including boosting your incom...

Adapting, Surviving + Thriving in 2024’s Competitive Coaching Environment 28.05.2024

In today’s episode, I’m sitting down with Lacey Sites, a business mentor and success coach for high-performing women entrepreneurs through her company, A Lit Up Life, and the co-CEO of Datable. We discuss the current state of the online coaching industry + how to succeed in business TODAY – and why what worked in 2020 will NOT work in 2024. You’ll also learn why Lacey says that “Instagram is alway...

Bro Marketers, Energetics Coaches + Scams, Oh My! 21.05.2024

We’re going there today, y’all! We are talking about getting scammed (or, at the very least, misled) by online business coaches and the red flags to look out for *BEFORE* signing on the dotted line. You’ll learn how I got swindled out of $1,500, why I call certain types of coaches “nightclub coaches” (and why their programs sell so well), and the danger of buying something unquantifiable – like vi...

Hormones, Gut Health + How Fitness Is Failing Women with NTP Fiona Smith 14.05.2024

In today’s episode, I’m chatting with Fiona Smith, a Restorative Wellness Practitioner and Nutritional Therapy Practitioner who helps women identify root-cause imbalances that can result in weight loss resistance, painful periods, acne, and hormonal and digestive issues. We discuss all things health + wellness, coaching + serving clients, social media, and following your intuition in all aspects o...

How to Overcome Price Objections with Leads 07.05.2024

How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you? If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals. You’ll learn how to determine if their objection is REALLY about the c...

The Real Reasons People Buy Online Coaching Programs in 2024 30.04.2024

We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs. I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of...

How to Find Leads in Your Current Audience *Today* 23.04.2024

I’m cutting right to the chase: If you’re an online coach who applies what I’m teaching in this episode, you WILL make money. The lead generation tactics I’m sharing are typically reserved for the clients inside my coaching programs, but today? You’re getting it all for FREE. You’ll learn how to find leads in your CURRENT Instagram audience (yes, even if you have a small audience) and earn new cli...

What to Do When Your Mindset Sucks 16.04.2024

Today’s episode is all about how to work through a mental funk and make your way to the other side – even if it feels like you’ll be stuck forever. To be totally honest, this episode was inspired by my personal life… March was ROUGH for me mentally, and I’m just now starting to feel better. So, if you’re interested in the things I did to help me improve my mindset and start to feel more hopeful, p...

How to Hit $10k on Replay as an Online Coach 09.04.2024

If you want to hit $10k months in your online coaching business CONSISTENTLY, you’re in the right place. This episode is all about creating + implementing the systems, processes and practices that make $10k months your new normal. You’ll learn why having a reliable lead generation strategy is essential, what to focus on BEFORE developing a secondary offer, how strategically launching your offers c...

Cycle-Syncing... Your Business? How + Why To Do It 02.04.2024

Yep, we’re going there – this episode is all about how to sync your business to your menstrual cycle and why you might want to try it. You’ll learn why understanding the 4 different phases of your cycle + how they typically impact you can not only help you FEEL better but also make it MUCH easier to build or grow your online coaching business. I’m sharing anecdotal evidence from my personal experi...

How to Make Over $75k EXTRA Revenue This Year Through Launching 26.03.2024

How much additional money could you make as an online coach from incorporating strategic launches throughout the year? Spoiler alert: A LOT. Like, more than $75k… if you know what you’re doing. In today’s episode, I’m sharing *REAL* numbers based on *REAL* launches from a client of mine – and these results aren’t uncommon for the women in my coaching programs when they apply what I teach. You’ll s...

How to Have a Sold-Out Launch 19.03.2024

Having a sold-out launch doesn’t require a massive audience or ads – but it DOES require you to do the 4 things I’m outlining in this episode. Today, I’m sharing the *EXACT* things I do every.single.time I launch (and what I teach my clients inside my coaching programs). You’ll learn why it’s essential to create a clear offer that yields specific results, build an audience + generate leads, help y...

Coaching Better + Getting Clients REAL Results with Gillian Bennett 12.03.2024

Today, I’m chatting with Gillian Bennett, a nutrition, body image + mindset coach who helps her clients improve their relationship with food through a non-diet approach. Gillian, a recent graduate of my Wellness CEO Mastermind, also works with macro-based nutrition coaches to help them improve their coaching + communication skills and incorporate mindful eating + habit-based approaches into their...

Is It Too Late to Start an Online Coaching Biz? 27.02.2024

Let’s address the elephant in the [online coaching] room: Have you missed the boat? Is it TOO LATE for you to build a successful online coaching business? The short answer: Absolutely not. I’m getting into the MANY reasons why that’s the case in this episode. Maybe you think the industry’s too flooded or over-saturated, or you can’t “catch up” to the coaches who started before you. Maybe you think...

Getting Over the “Cringe,” Comparison + Vanity Metric Obsession on Instagram 13.02.2024

If you feel ~cringe~ when you create content or struggle with comparing yourself to other coaches on social media (and then feel bad about yourself and/or your online coaching business), you’re in the right place – this episode is 100% for you. I’m explaining why climbing “cringe mountain” is ESSENTIAL for getting where you want to go (seriously, EVERYONE you look up to online had to do it!) and s...

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