The Behavioral Profit Show

In this episode of Behavioral Profit, Debbie Longo speaks with Muriel Touati, founder of Exit 3D Studio and author of The Valuation Gap, about founder dependency, business valuation, delegation, and the behaviors that determine whether a business can scale or be sold. Drawing on her experience evaluating business acquisitions, Muriel explains why many companies appear valuable on paper but lose va...

In this episode of Behavioral Profit, Debbie Longo speaks with Jonny Havey, founder of eLearning Partners, about identifying hidden profit leaks, improving employee and customer education, and creating measurable business growth through behavioral alignment. Drawing on his background as a former CPA and IT auditor at PricewaterhouseCoopers, Jonny explains why many businesses work harder instead of...

In this episode of Behavioral Profit, Debbie Longo speaks with Hanna Bauer about a leadership lesson that transformed her business. After receiving a resignation letter from a valued employee shortly after her company received industry recognition, Hanna was forced to confront a difficult reality: strong processes and systems alone were not enough to retain talented people. Through self-reflection...

In this episode of Behavioral Profit, Debbie Longo sits down with Gavin McMahon, founder of Fassforward, to discuss a pivotal leadership lesson that changed the trajectory of his career. While leading a major digital transformation initiative, Gavin found himself in conflict with a senior executive over priorities, communication, and organizational change. Although technically correct, he learned...

What do you do when there is no roadmap, no proven process, and no clear direction? In this episode of Behavioral Profit, Debbie Longo speaks with Navid Nazemian about his experience moving from Germany to the Middle East to help scale a business from approximately 60 employees to more than 350 employees in just a few years. Faced with conflicting guidance, unfamiliar cultural challenges, and the...

In this episode of Behavioral Profit, Debbie Longo speaks with Dr. Irvine Nugent about leadership behavior, workplace communication, conflict avoidance, emotional intelligence, and how avoiding difficult conversations can quietly damage business culture and employee performance. Dr. Nugent shares a defining moment from his time serving as CEO of a nonprofit organization when a top employee unexpec...

In this episode of Behavioral Profit, Debbie Longo speaks with Nicky Billou about entrepreneurship, leadership behavior, emotional control, business partnerships, and how navigating a difficult business separation ultimately strengthened both his company and his long-term success. Nicky shares how his family escaped Iran after the Islamic Revolution and immigrated to Canada in search of freedom an...

In this episode of Behavioral Profit, Debbie Longo speaks with Josh Block, President of Block Imaging, about leadership behavior, workplace culture, employee trust, and how focusing on people first helped his company grow through one of the most difficult business periods in recent history. Josh shares how he unexpectedly became president of his family business at just 29 years old and spent the n...

In this episode of Behavioral Profit, Debbie Longo speaks with Haren Bhakta about business failure, leadership behavior, investment management, company culture, and the lessons that came from losing a business during COVID. Haren shares how he left Morgan Stanley to start his own investment fund focused on micro-cap companies. After investing heavily into a Las Vegas ticketing company and joining...

In this episode of Behavioral Profit, Debbie Longo speaks with Joanna Zhang about how behavior, intention, energy, mindset, and self-awareness directly impact business performance, leadership, and long-term success. Joanna shares how she built her business over the past eight years while struggling with communication challenges, delegation, leadership, and marketing blockages that kept her from ac...

In this episode of Behavioral Profit, Debbie Longo, Transformational Coach speaks with Joe Rockey about the real reason businesses experience inconsistent performance—and what actually drives measurable growth. Using a real-world example from the real estate industry, Joe breaks down why sales teams underperform during certain times of the year and why the issue is not the market, but behavior. Ma...

In this episode of Behavioral Profit, Debbie Longo speaks with Oksana Lukash about the behavioral patterns inside organizations that directly impact performance, retention, and long-term profitability. With over 20 years of experience in people operations across small, mid-sized, and large organizations, Oksana breaks down the real difference between companies that struggle and those that scale su...

In this episode of Behavioral Profit, Debbie Longo sits down with Scott Trumpolt, compensation strategist and Managing Director of Trumpolt Compensation Design Solutions, to examine how compensation systems directly shape trust, engagement, and business performance. Scott explains why pay is not just a technical HR function, but a behavioral system that influences motivation, accountability, and a...

Rod Collins explains how peer-to-peer leadership and collective intelligence outperform top-down management. He shares how changing meeting structure, using clarifying questions, and reducing “command and control” helped drive major growth at Blue Cross Blue Shield. We also cover why safety systems like aviation’s Crew Resource Management work, what Blockbuster missed with Netflix, and how AI laye...

In this episode of Behavioral Profit, Executive Behavioral Coach Debbie Longo talks with Linda Carlisle, a culture and communications advisor and founder of com.ext, LLC. Linda explains why communication breaks down during high-pressure change and how that quickly erodes trust, engagement, and performance. You’ll learn the practical behaviors that protect psychological safety during mergers, reorg...

In this episode of Behavioral Profit, Debbie Longo speaks with Dr. Kevin Gazzara—senior partner at Magna Leadership Solutions, ICF-certified coach, Positive Intelligence mental fitness coach, and a recognized authority on work-life balance and flow. Kevin explains why “task mixture balance” is a more accurate and useful model than traditional work-life balance, breaking work into three task types:...

In this episode, Debbie Longo sits down with Dr. Amy Loden-Tiffany—physician, entrepreneur, TEDx speaker, author, and founder of Vitality Medical and Wellness Consulting—to unpack the internal shifts behind major life and leadership transitions. Amy shares how she redefined what it means to be a “good doctor,” why many systems reward the wrong metrics, and how high-performing women can protect ene...

In this episode of The Behavioral Profit Show , Debbie Longo is joined by executive leader Victoria Pelletier to discuss how leadership behavior, resilience, and intentional decision-making drive performance in modern organizations. Victoria explains how aligning technology with human behavior creates sustainable results and why culture, accountability, and mindset matter more than systems alone....

Communication is behavior in action—and most leadership problems start there. In this episode of Behavioral Profit , Debbie Longo talks with Danny Brassell, PhD, about how storytelling, clarity, and intentional language directly affect performance, engagement, and leadership effectiveness. Rather than focusing on motivation or surface-level tactics, this conversation looks at the behavioral side o...

In this episode of Behavioral Profit , Debbie Longo sits down with AI leadership expert Stephanie Sylvestre to explore how artificial intelligence is changing the workplace—and why human behavior remains the most powerful driver of results. Stephanie explains how AI works best when leaders focus on empowering people rather than eliminating roles. The discussion highlights the behavioral skills tha...

In this episode of Behavioral Profit, Executive Behavioral Coach Debbie Longo sits down with leadership expert Ron Reich, who brings more than 30 years of experience developing leaders from the frontline to the C-suite. Together they unpack the real behavioral patterns that hold leaders back: fear of letting go, trying to have all the answers, and shutting down independent thinking. Ron shares why...

In this live episode of No Prep Needed , host Adrienne Barker, MAS speaks with guest Debbie Longo, Executive Behavioral Coach, about the real drivers behind business performance, workplace culture, and leadership effectiveness. Debbie explains why most organizational problems are not caused by the economy, the market, or external pressure—but by internal behavior patterns that go unaddressed at th...

In this episode of Behavioral Profit , Executive Behavioral Coach Debbie Longo speaks with AI and LinkedIn strategist Al Kushner about how professionals and business owners can use artificial intelligence and LinkedIn more effectively to increase visibility and create real business opportunities. Al explains why AI should be treated as a performance tool rather than a threat, and how strategic use...

Jim Marshall introduces Septemics, a transformative framework built on 35 seven-level scales that map out how individuals and groups think, act, grow, and decline. His research uncovers consistent patterns in human behavior, giving readers and practitioners a practical way to analyze, predict, and improve any area of life—from motivation and purpose to relationships, communication, and leadership....

When pressure builds and leadership identity feels misaligned, most leaders react too late. In this episode of Behavioral Profit , Executive Behavioral Coach Debbie Longo talks with Meike Bettscheider , Global Leadership Coach, Transformation Strategist, and Founder of Compass-Setting . Meike shares how she helps executives navigate high-stakes transitions before crisis turns into collapse. Drawin...