Essjay Hartshorn

The beauty business coach

Business EN ↓ 94 episodes

I'm Essjay! I'm a proud mother of two and been in the beauty industry for over 20 years. What I am going to teach you is how you can use your current skills and knowledge in the industry to scale up, level up and earn money while you sleep. Has their ever been a time when you have had to cancel clients last minute? what happens then? is no money coming through the till, reduced income and wages for that week. Is this a good business model to have? What you will learn is how to:STREAMLINE your businessAVATAR, do you know who they are? NICHE, What is your special sauce? DIVERSIFY, How can you us...

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Author

Essjay Hartshorn

Category

Business

Latest episode

Apr 20, 2025

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Episodes

BBB - £7.85 is your hourly rate 29.03.2021

Hi i'm Essjay Hartshorn from BBB a beauty business coach for beauty entrepreneurs, I mentor and coach entrepreneurs in the personal care industry the leverage their skills, create a seamless business model and develop semi passive revenue streams for a more profitable and sustainable future. In this episode I share with you some facts and figures that are going to floor you. These are feel figures...

BBB - How to achieve consistent sales. 22.03.2021

Why do we all dread sales and think it's all about being pushy and hard selling. We need to re think how we approach sales and become value creators and consultants and our prospects will be asking to buy. James's expertise lies in helping small business owners achieve consistent sales results, enabling them to take back control and to achieve freedom from financial anxiety. He helps small busines...

BBB - How do I stay so motivation. 14.03.2021

Hey Essjay Hartshorn here a beauty business coach with over 21 years experience in the industry. I support and coach business entrepreneurs in the personal care industry. I get asked all the time "how the hell do you stay so motivated" well here it is guys this is what I do daily to stay motivated. I have create 2 other businesses in lockdown and am hitting my goals way ahead of target and it is a...

BBB - Are you set up for success 08.03.2021

Hey Essjay Hartshorn here, I'm a beauty business coach and mentor and support beauty entrepreneurs to break boundaries and leverage their skills to be unstoppable. Where I find all my clients struggle is their mindset and planning. We all have goals and dreams, but a goal without a plan is just a dream. I coach and support beauty entrepreneurs to get into the right mindset, plan and structure thei...

BBB - how the programme has reinvented their businesses 01.03.2021

Hi i'm Essjay Hartshorn from BBB a beauty business coach for beauty entrepreneurs, I mentor and coach entrepreneurs in the personal care industry the leverage their skills, create a streamless business model and develop semi passive revenue streams for a more profitable and sustainable future.  Today i catch up with two inspirational ladies that threw themselves out of their comport zone and took...

BBB - The best advice I got for business reinvention. 22.02.2021

Hey Essjay Hartshorn here from BBB beauty business builder an entrepreneur and beauty business coach. This piece of advice I got 2 years ago has defiantly put me on the path to my dream future. With out this I would not be where I am today in business.  It's all about a cash buffer, I was taught by Jason Graystone to have a 3 -6 month cash buffer. This will enable you to stay focused on those long...

BBB - 50 % of people don't like you 17.02.2021

50 % of the people out their don't like you, your personality, your message, your values and what you stand for. Is that a problem? if everyone liked everyone it would be a pretty boring world and we would all be the same. So why is important to understand this in. business and getting your message out their? I see far too many people putting off going live, posting certain comments or doubting wh...

BBB - I was not going to let history repeat it's self 08.02.2021

I wanted to share with you my story and where i came from. I think its important for you to know because in my early years of business i made big mistakes and was reluctant to change and reinvent myself which inevitably lead to the failing of my business. This has made me the person i am today and with the shit show of 2020 we have had i was not going to let this happen again. I recognised that i...

BBB - From Bankruptcy to success 01.02.2021

What a story Bridie has to share with us, and what perfect timing.  Bridie owns 'Miss warrior' she empowers, motivates and coaches women to be unstoppable and fearless. Her amazing back story of bankruptcy has made her the women she is today and this shows in the coaching and support she gives to her tribe.  You can connect with Bridie on facebook: https://www.facebook.com/groups/1743875959169171...

BBB - The power over food. 25.01.2021

Well this is a slightly different podcast release for me. This is me being interviewed. I have a good friend Jenny Macdonald who has her own podcast channel ' the power over food podcast" Jenny wanted to delve deeper on how I am so motaivated with my healthy lifestyle and how i start to the day. I think we all can benifit from a good morning routine to set us up for a positive and pro active day....

BBB - if you want something done right DON'T do it yourself 18.01.2021

How many times to you hear people in business say if you want something done right do it yourself? A hell of lot, people say this in life and business and I believe it is a trust and control trait that we have. But why? When we set up out business we want to keep costs down and we want to do everything ourselves which is completely understandable. As beauty professionals we are known for our trade...

BBB- Free 5 day accelerator kicks off 12.01.2021

So this week I kicked off my FREE 5 day business accelerator and am overwhelmed with the response. There are 70 people signed up and I really hope everyone is going to fully commit. In the accelerator I teach 5 different topics to help accelerate your business and get seen in your industry. In this industry. We sit too much on our skills in our industry and just expect people to find us, the reali...

BBB - stop becoming a course junkie 04.01.2021

Why are so many beauty entrepreneurs becoming course junkies and spending all there money and grants at new services to offer their clients. Has everyone forgot that for 6 months of 2020 the majority of the world was not able to touch clients. There are far better ways to spend you money on your business, you need to use this for reinvention, diversifying and leveraging what you already have. I ca...

BBB - Im very excited for the future of the industry 17.12.2020

I am so excited to see what 2021 has in store for us within the industry, I can see before my eyes beauty entrepreneurs reinventing them selfs and becoming advisors, consultants and building up diverse and fantastic business models. We have had disruption thrown up in in 2020 and even though we was all shuck so hard from this there were truly motivated and inspired entrepreneurs that have used thi...

BBB Going self employed just as the pandemic hit. 07.12.2020

Alexis opened her clinic at the beginning of lock down and totally smash it. How did she do it.   My name is Alexis Fraser, I am the founder of House of Skincare Ltd. I've been in the skin and laser industry for 9 years, working within various elite clinics and even becoming a part time lecturer at my local college.   At the beginning of the pandemic I decided to embark on my own business, empower...

BBB - the mind boggling world of facebook ads 30.11.2020

What do you get when you combine a military pilot with a passionate marketer? Jake Randolph! He's helped thousands of permanent cosmetic professionals around the world grow their businesses with social media over the past few years and has become one of the "hot topics" in the industry. When Jake's not marketing or flying planes, he is probably exploring Alaska with his wife, Amanda. You don't wan...

BBB - How our emotional intelligence is holding us back 23.11.2020

Lindsey Capp is The Emotional Intelligence Coach, she is a master in her craft of shinning a light on people's ability to create more Love and Connection in their lives, by becoming greater than their thinking. She was a say at home mum of three who learnt how to take her life experiences add Nuro linguistic programming (NLP) masters and trainer , certified Life Coach, and emotional intelligence p...

BBB - 5 Top tips tips for pivoting your business with Sebastian Bates 16.11.2020

During the global Pandemic in 2020, noticing a huge challenge that many entrepreneurs were facing running a physical business, which had to close down operations due to the restrictions, without a plan to pivot online and save their business. Having been passionate about small business all his life and watching businesses shut down, permanently around him, Sebastian partnered with Timothy Fare Mat...

BBB Aim high like my 7 year old daughter 09.11.2020

Why is it when we get older we feel the fear of rejection more, we don't go for them big goals and big asks. We seem to have conversation and debates with our selfs and after procrastinating for weeks we decide to not to go for it. I believe thought our lives we have been told we can't achieve certain things whether this is our parents, friend or society.  I invite you to think with the mind of a...

BBB - Charging your worth with Maddi Cook 02.11.2020

CHARGING YOUR WORTH   Maddi Cook teaches the hair and beauty industry how to stop winging and start thinking like business owners. She is an expert on pricing, charging your worth and money mindset and has helped thousands of people to finally charge their worth with confidence.   Maddi is a salon owner, hair extension specialist and educator, and compassionate mentor in her coaching business Boss...

BBB - Are you lacking confidence? 26.10.2020

  Are you lacking confidence? So many of us sit in our safe zone and are afraid to put our selfs out there, especially when it comes to our business development. i would much rather regret doing something than regret not doing something. in this podcast I talk to you about how i overcome my confidence in business and what you can do your self to get out of that safe zone and start breaking boundar...

BBB- 4 parts to your beauty business. 18.10.2020

Do you have 4 different parts to your business? what i mean by this is we have our main money earner to the business which is treating  your clients by performing a service on them. This is the time for money part of a business. what about the other 3 parts of the business? The majority of hair, beauty and aesthetic practitioners just have this or this is responsible for 80% of your revenue. We ne...

BBB - The machine is out of oil 12.10.2020

This was a hard on for me to record for a few reasons. I'm always looked at as this powerhouse business women that is so motivated, driven and always smashing out new ideas, content and so much value. But sometimes you run out of oil and everything you try and focus on just doesn't develop and you spend so much time worrying and stressing that your having a bad week.  I need to listen to to my own...

BBB - the one about diversity with Jason Graystone 27.09.2020

The one and only Jason Graystone joined me to talk you about diversity and the things that will hold us back in out industry Since starting his first business at 22 years old, Investor and currency trader Jason Graystone has successfully built and run multi million pound businesses both in the service sector and online.   J ason believes that everyone deserves to live an inspired life. "When we ar...

BBB - The power of going live part 2 26.09.2020

This is part 2 of "the power of live video' We all should be creating some fantastic content for our clinic, whether its live video or uploading a video. but do we realluy use this footage to the max. I set myself and my video editor a challenge. how many different pieces of content could i create with a 3 minute video, my logo and a head shot. We got 22 pieces of content. So when people say they...

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