The beauty business coach

We all dread going live and hope the craze is going to go away. But its not, it's here to stay and its time to embrace it, be consistent  and start to see your following increase. I want to help prepare you for the lives and for you to get the most out of them. This is part 1 don't forgot for part 2 on reusing and repurposing.   You can connect with me on facebook   https://www.facebook.com/groups...

I am hearing so many people in the same position in the hair and beauty industry of feeling disconnected with there clients in clinic. We all love our industry and a big part is the close connection we have with our clients. trust me when i say you are not alone everyone is feeling that Covid has taken that connection away.   You can connect with me on facebook   https://www.facebook.com/groups/27...

Googleable? is it a word? if not I'm claiming it. So many people do not google them selfs or their business to find out what their potential clients are seeing.  Why not? you need to be doing this to see where you market needs work. This episode will help you discovery why you are not hitting your fan base and not using goole to its full potential. this is a great episode not to be missed.   You c...

We are hearing this so much lately about pivoting our business and this is what i am all about. This episodes explains what pivoting your business actually means and how we can do this in our hair, beauty and aesthetics business. In the beauty industry we are very vulnerable if we are not diverse. We can not rely solely on touching our clients to generate revenue, this recent pandemic has proven t...

The one where we talk about personal branding with Kitty Lai, and how this is essential to link to your business brand so you can appeal to your dream clients. Kitty Lai is a branding expert and visual communicator with over twenty years industry experience working and managing design teams for some iconic British retail brands. As the recent founder and owner of ME Brand - a Personal Branding ser...

Why is it in the industry we focus on the quick wins, the quick sales the one off purchases. Why do we not thick bigger, further down the line? This is how we grow and expand and develop the  trust. You can connect with me on facebook   https://www.facebook.com/groups/2703244666571761/   -Follow me on instagram:   https://www.instagram.com/bbb_essjay/   You can listen to weekly audios through my p...

We all have our dream client, the ones we love to treat, the one we know will receive great benefit from our services. However do we have this dream client in our minds when we are marketing, planning our vision, implementing clinic changes? or do we try to appeal to the masses and think too broad to try to accommodate everyone? find out why we cant appeal to everyone and buy doing  this we will b...

This recent pandemic has separated the industry, some have  decided to wait till it blows over and do nothing and others have decided to get shit done. I interviewed clinic owner and trainer Michaela Newbould and she tells us how she has created a passive income during the lockdown and completely remodelled her beauty business and is thriving . A true entrepreneur, adapting to change. Connect with...

Do you feel you are back in the rat race. Is this what you really want for you beauty carrier? The tills are pinging, the money is coming in but do you have the time to spend it?  I invite you to look at your business model and see if this is where you want to be. -You can connect with me on facebook   https://www.facebook.com/groups/2703244666571761/   -Follow me on instagram:   https://www.insta...

Hayley Jones from Lynton_lasers discusses how you can building a business that last through adversity can be achieved with just a few simple principles. https://www.facebook.com/lyntonlasers/ https://www.instagram.com/lynton_lasers/?hl=en Hayley Jones Sales & Marketing Director Lynton Lasers Ltd hjones@lynton.co.uk www.lynton.co.uk +44 (0)7929 666 585      # businessprinciples   # lyntonlasers   #...

There is so much talent out there in what I believe is a truly artistic industry. What blows my mind are these artists that inspire to be bigger, greater and wealthier and crave this financial independence - but refuse point black to share the one thing that makes them so talented. This is is story of someone I know just like that.     -You can connect with me on facebook   https://www.facebook.co...

The one about out sourcing  with Lorena Oberg from Busy Diary's If we are not performing treatments, we are responding to messages, dealing with staff, working on our social media. Our days as a technician are long and there are some talented people out their that can take off the load. Have you thought about out sourcing ? stay tuned in to see how Lorena came up with her new business venture and...

The one where I interviewed Rick O'Neill about automation. Automation is something we all need in our lives, this interview with Rick O'Neill will help you understand what automation is, why we need it and if you have why we now cant live without it. Rick O'Neill is a Digital Consultant with over 20 years experience in Digital Marketing. He consults to Allergan Aesthetics across Europe, is a found...

Here is a little bit about me, where I'm from, what I do and where I'm going. I listen to a lot of podcasts and I love it when I find out a bit more about the podcaster behind the microphone, so I thought you guys would feel the same. Lets get stripped back and get personal. If you would like to work with me or join one of my webinars then please reach out to me through the links below. -You can c...

Do you take bookings online? do you realise how many clients you are loosing by not taking online bookings. Think about your own experience when your trying to book an appointment, i've done it many times where I cant get in touch with my hairdresser then before you know it another week has gone by. you can watch my weekly videos on my YouTube channel https://www.youtube.com/channel/UC8nnf0DfKPv5q...

Mailing and a data base we all should have have it shouldn't we, but do we use it? its a list sat right there of clients that have put trust in you. We need to utilise it to the max. Its far easier to sell something extra to an existing client that to get a completely new client.   you can watch my weekly videos on my YouTube channel https://www.youtube.com/channel/UC8nnf0DfKPv5qSOHaAC6FSw?view_as...

The one about live video   We all hate them we really do, however this is the best way to connect with you following. I aim to go live at least once week to give my clients information and value. These videos can be repurposed too. You need to get over that fear and do it. you can watch my weekly videos on my YouTube channel https://www.youtube.com/channel/UC8nnf0DfKPv5qSOHaAC6FSw?view_as=subscrib...

We underestimate how powerful our mind is and how we can easily get caught up in mindless activities that will create those negative vibes throughout the day. Start the day as you mean to go on and create that vision and positivity and I assure you your it will be the most productive day you will ever have. You can connect with me on facebook BBB facebook group Subscribe to my YouTube channel BBB...

Hi i'm Essjay Hartshorn and welcome to my Podcast. I created these videos to help like minded men and women in the hair, beauty and aesthetics industry develop and expand. When we set up our clinics or salons we don't expect to turn in to marketers, brand designers and social media experts but before we know we are knee deep in all of this as well as treating our clients day to day and we soon los...