The Beacon Way

Join host Jennifer and Databox expert Fedor Simic as they dive deep into the power of benchmarking. Discover how businesses can leverage real-time data to set performance standards, optimize strategies, and achieve unparalleled success. Whether you're in marketing, sales, or finance, this episode has something valuable for you! Key Points:   Introduction to DataBox and Benchmarking: Fedor Sim...

Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate th...

Join us in this enlightening episode of The Beacon Way as we dive deep into the world of SEO with expert Zoe Ashbridge from Forank. Discover advanced SEO strategies, understand how to measure your SEO success, and explore the evolving role of AI in search engine optimization. Zoe shares invaluable insights and real-world examples that will help you elevate your SEO game. Whether you're an SEO...

Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\ Show Notes Austin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience. Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like gener...

Explore work-life balance strategies with Robert Fukui on The Beacon Way podcast, focusing on family dynamics and personal growth in entrepreneurship.  Key Points This Episode: -       Introduction of Robert Fukui as a coach working with entrepreneurs, particularly in family business dynamics. -       The concept of "family business" extends beyond direct family involvement in the busine...

Jennifer Christensen explores Olya Clem's journey in mental health, her adoption of Brainspotting in therapy, and her insights on running a successful practice on The Beacon Way. Key Points From This Episode: - Introduction to Olya Clem, CEO and founder of Common Thread Counseling. - Olya's journey from Russia to the U.S. and her passion for helping people with childhood trauma. - Discus...

Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use. Show Notes Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues. The transi...

Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing. Key Points from This Episode: Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work.  Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach. Advocates for the significance of i...

Jennifer Christensen explores Sales Recruitment alongside Dan Fantasia. Together, they delve into the evolving landscape of recruitment while emphasizing the significance of human capital. Links Mentioned in Today’s Episode: Jennifer Christensen on LinkedIn Jennifer Christensen on Twitter Beacon Media + Marketing Beacon Media + Marketing @beaconmm FACEBOOK (PERSONAL): https://www.facebook.com/dan....

Jennifer Christensen and Valerie Van Galder discuss the journey of the Depressed Cake shop, promoting mental health awareness through community bake sales and sharing experiences. Key Points From This Episode: Introduction to Valerie Van Galder, founder of Depressed Cake Shop, a unique initiative using pop-up bake sales to raise both funds and awareness for mental health. A brief overview of Valer...

The Beacon Way talks with Shelby Robbins, founder of Antelope Recovery, about her virtual mental health program for teens and the journey of bootstrapping growth. Show Notes: Antelope Recovery, a virtual intensive outpatient program for teens with substance use and mental health struggles, is founded by Shelby Robbins. Located in Boulder, Colorado, Antelope Recovery is bridging the gap between onc...

Unlock your business potential with Karie Kaufmann, Action Business Coach. Learn to overcome challenges and scale up with insights from her journey. Key Points From This Episode: Karie Kaufmann, a Scaling Up certified business coach with a rich experience of 18 years. Known for her expertise in working with scale-up businesses and helping them unlock their potential. Winner of the 'Coach of t...

Discover how Wired for Addiction explores biopsychosocial aspects of addiction, the role of mental health in criminal cases, and the power of preventative testing in this powerful episode.  Key Points From This Episode: Wired for Addiction is an organization focusing on the biological aspects of addiction, providing home test kits and individualized support to help people understand and manage the...

Supporting mental health in Minnesota schools, Prairie Care Fund provides crucial funding for resources, training, and peer-to-peer initiatives.   Key Points From This Episode: Introduction to Prairie Care Fund, a mental health nonprofit boosting mental health initiatives in Minnesota schools.  Overview of how the funds can be used including curriculum, books, fidgets, HeartMath monitors. Highligh...

This informative 29th episode of The Beacon Way podcast explores the transformative insights on homelessness and mental health through Interfaith Sanctuary. Interfaith Sanctuary is a low-barrier homeless shelter in Boise, Idaho, providing a safe haven for everyone. Discover how they challenge misconceptions about homelessness and the intersection with mental health. Key Points From This Episode: ...

Join The Beacon Way podcast as host Ken Okonek sits down with Peter Caputa, CEO of Databox, for a deep dive into the world of data. Learn about Databox's integrations, capabilities, and how it uses machine learning to forecast results and identify trends. Discover how generative AI can boost your company's knowledge and insights. Tune in to understand how Databox can help improve your bu...

In episode 27 of The Beacon Way podcast, host Jennifer Christensen welcomes Chris Maliszewski, one of the founders behind the Walking Tall movement. Chris shares his personal journey as a mass shooting survivor and how it led to the creation of Walking Tall—a mental health movement aimed at turning tragedy into triumph. The episode explores the importance of vulnerability, storytelling, and the po...

Episode Description: In The Beacon Way Episode 26, host Jennifer Christensen interviews Lexi Trainor of Yaaruin Consulting about integrating personal values into business, authentic self-awareness, and celebrating the uniqueness of culture in our businesses.   Key Points From This Episode: • Lexi Trainor is the CEO of Yaaruin Consulting, a business whose name derives from the traditional Yup'...

Join hosts Adrienne Wilkerson and Jennifer Christensen in episode 25 of The Beacon Way podcast, as they chat with Paul Roetzer, founder of Marketing AI Institute, about the state of AI for marketers. Discover how AI is revolutionizing the marketing landscape and what businesses can do to stay ahead of the game. From automating content creation to optimizing user experiences, explore the benefits a...

In this episode of the Beacon Way Podcast, Beacon CMO Jennifer Christensen speaks with Kelly Farrell, founder of Design Room, about the power of branding. Kelly shares her expertise in the field and explains why branding is so crucial to the success of businesses. As a specialist in branding, Kelly offers insights into niching your business, a tactic that can help you stand out in a crowded market...

In this episode of The Beacon Way, Jennifer Christensen interviews Steve Turney, the organizer of the Mental Health Marketing Conference. Steve shares his insights into the challenges and opportunities of scaling a business, and the role that conferences can play in driving growth.  Key Points From This Episode:   The conference started as a more localized event and transitioned to a national even...

Today we take a deep dive, continuing with what we discussed in our previous episode, into the field of mental health. The conversation today is with a special guest, Avivit Fisher, a marketing consultant who founded REdD Strategy. Her mission is to help mental health private practice owners understand, plan, and enjoy marketing. She wants to educate therapists and clinicians who are starting with...

Gender-based violence (GBV) is a pandemic that has sat with us throughout the ages and, sadly, the trend seems set to continue in the foreseeable future. Victims of GBV are often silenced, and forced to sit with their trauma within the harsh confines of their minds. Today’s guest, musician, life coach, and entrepreneur Hana Kahn, has broken the shackles and freed her voice as she speaks about the...

Today we have a very powerful tool at our disposal to attract and recruit talent and build an incredible company culture: digital marketing! In today’s episode of The Beacon Way Podcast, we are telling you how you can make use of this tool! You will hear about why you need to be as bold as possible, the importance of celebrating and connecting with your employees, why the way you respond to review...

We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate...