The Beacon Way

The Future of Mental Health: Insights from the 2025 State of Mental Health Report In this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges...

In this episode of The Beacon Way podcast, we're joined by Daniel Sorochkin, the founder and CEO of TakeOne. TakeOne is revolutionizing the way service providers create professional introduction videos, focusing on authenticity and trust in the digital world. Daniel shares insights from his previous venture, Tiny Giraffe Pictures, his transition to TakeOne, and the importance of maintaining c...

Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episod...

The Mental Health Business: You Must Do Well – To Do Good Welcome to the Beacon Way Podcast Executive Series! In this insightful episode, we sit down with Christina Zampitella, owner of a successful mental health and behavioral health practice, to discuss her journey from launching her own practice to building a thriving group practice with the help of Beacon's marketing strategies.   Christi...

Building Resilience and Disrupting HR with Chrissy Myers | The Beacon Way Podcast In this episode of The Beacon Way Podcast, host Adrian welcomes Chrissy Myers, CEO of AUI and Clarity HR, and author of 'Reluctantly Resilient'. Chrissy shares her journey of taking over and scaling her family business, starting a new venture, and leading through personal and professional challenges. They d...

In this episode of the Beacon Way podcast, host Jennifer is joined by Colin Jeffries to delve into various aspects of marketing within the healthcare and behavioral health sectors. They discuss Colin's podcast, the 'Rethink Marketing Podcast,' which has reached six successful seasons. Colin shares his journey in healthcare marketing, starting from his tenure at an orthopedic sports...

Unmasking the Behavioral Health Crisis: An In-Depth Discussion with TPN Health's Trevor Colhoun Join your host Jennifer on The Beacon Way Podcast as she chats with Trevor Colhoun from TPN Health Trusted Provider Network. In this episode, they delve into the complexities of the behavioral health market, discussing issues with insurance, matching patients with the right care, and the role of ma...

From Battle to Balance: A Veteran's Journey Through EMDR and Therapy Join Jennifer on The Beacon Way Podcast as she delves into an enlightening conversation with Christopher Brown of Peak Psychotherapy. Christopher shares his compelling journey from military service and battling PTSD to becoming a licensed therapist specializing in EMDR (Eye Movement Desensitization and Reprocessing). Learn a...

Overcoming Trauma and Thriving in Uncertainty with Johnny Crowder In this empowering episode of The Beacon Way Podcast, host Jennifer welcomes Johnny Crowder, a mental health advocate, speaker, and founder of Cope Notes. Johnny shares his inspiring journey from a tumultuous childhood and severe mental illness to becoming a beacon of hope and mental wellness. He discusses the challenges and breakth...

In this episode of The Beacon Way Podcast, Adrienne Wilkerson dives deep into LegitScript certification, detailing its importance for healthcare businesses. She explains how it enhances credibility, ensures compliance with industry regulations, and is essential for marketing healthcare services online. Adrienne highlights the rigorous certification process, including application submission, on-sit...

In this episode of the BeaconWay podcast, Adrienne Wilkerson delves into the impact of AI on content marketing, particularly in the behavioral health sector. Addressing the question of whether AI signifies the end of content marketing or a new frontier, Adrienne explores how AI enhances personalization, streamlines processes, and improves efficiency for behavioral health clinics. Despite these adv...

In this episode of The Beacon Way Podcast, the host welcomes SEO and copywriting expert Krista Walsh. They discuss the complexities and myths around SEO, especially in the context of AI's growing influence. Krista shares insights into effective SEO practices, cautioning against quick-fix methods, and highlights Google's recent updates targeting AI-generated content. They explore the impo...

In this episode of The Beacon Way Podcast , CEO Adrienne Wilkerson dives into one of the biggest challenges entrepreneurs face: the transition from founder to CEO. Adrienne shares her personal journey with Beacon Media and Marketing, revealing the key traits and strategies needed to navigate the unique challenges of startup growth and leadership. Are you considering stepping into the CEO role, or...

THE BEACON WAY PODCAST: EPISODE 55 Workaholism and Its Hidden Toll: Recognizing and Rebalancing for Healthier Lives In this comprehensive episode, host Ken Okonek along with special guest Carmen Paredes, the first Latina vice president at a leading telecom company in Alaska, discuss the multifaceted issue of workaholism and the journey towards preventing burnout. The conversation explores the star...

Join us in this insightful episode of The Beacon Way Podcast, where host Jennifer Christensen sits down with Sanjana, Co-Founder of Thrizer. Discover how Thrizer is transforming the therapy landscape by making out-of-network services straightforward and accessible for both therapists and clients. Dive into the origins of Thrizer, the challenges they've overcome, and the innovative solutions t...

Join us for an enlightening episode of The Beacon Way Podcast, where host Jennifer Christensen explores the multifaceted journey of Peter House, Founder + CEO of DeepTree – an IT support service in Palmer, Alaska. Jennifer and Peter discuss real-world implications of starting and scaling a business, the critical importance of listening to the market, and how to leverage community and mentorship to...

Welcome back to The Beacon Way Podcast starring our Executive Team! Join Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek as they unpack how successful executives harness the power of downtime to enhance their leadership and operational efficiency. Discover strategies from seasoned leaders who prioritize well-being to drive company success. Tune in as we explore the...

We’re back with another episode of The Beacon Way Podcast! In this executive series episode, Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek delve into the advanced hiring strategies essential for any forward-thinking leader. This discussion provides a roadmap to securing top talent, crucial for a thriving workplace culture. Explore the art of hiring as we dissect...

Tune in to the second episode in our Executive Series of The Beacon Way Podcast with CEO/Co-Founder, Adrienne Wilkerson, CMO/Co-Founder, Jennifer Christensen, and CRO/Partner, Ken Okonek. Today, they’re talking about the vital role of constructive conflict in building resilient teams and fostering a culture of open communication. Learn from top executives as they share their personal experiences,...

Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you’re a budding entrepreneur or a seaso...

This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, pract...

Welcome to the first episode of the Beacon Way Exec Series! Join Beacon Media and Marketing co-founders Jennifer Christensen and Adrienne Wilkerson, along with partner Ken Okonek, as they dive deep into the nuances of effective communication and conflict management within business leadership. Discover actionable insights on fostering a collaborative environment, utilizing personal growth for busin...

Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode...

Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results. Key Points: Key Meta Ads Metrics: Importance of metrics like cost...

Join host Jennifer Christensen on the Beacon Way Podcast as we delve into the transformative power of technology in business growth. This episode features CJ, a HubSpot specialist and the COO of 4Cast, who shares her expert insights on making HubSpot a cornerstone of business success. Key Points: Introduction to Technology's Role in Business: Emphasizing how integrating technology can streaml...